http://viodi.com/2008/10/23/bbtv/ The Bridge Between the Heartland and Hollywood Fri, 12 Mar 2010 19:16:06 -0800 http://wordpress.org/?v=2.9.2 hourly 1 http://viodi.com/2008/10/23/bbtv/comment-page-1/#comment-9342 scott broomfield Fri, 24 Oct 2008 17:04:18 +0000 http://viodi.com/?p=416#comment-9342 The CPM model, just like the old GRP model, will give way to CPC (Click), CPE (Engage), CPS (Share), and CPA (Action). And, the click-through rate (CTR%) will be a function of how well the ads are placed into the video as related to relevant the ad is, how engaging is the ad, and is the ad non-intrusive. We help the web publisher understand these issues and create value for the publisher by allowing video to become interactive. www.veeple.com The CPM model, just like the old GRP model, will give way to CPC (Click), CPE (Engage), CPS (Share), and CPA (Action). And, the click-through rate (CTR%) will be a function of how well the ads are placed into the video as related to relevant the ad is, how engaging is the ad, and is the ad non-intrusive. We help the web publisher understand these issues and create value for the publisher by allowing video to become interactive. http://www.veeple.com

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