Shalom Be Authentic and Transparent in Your Marketing Authenticity and transparency describe the common message from the FiberConnect 2023 panel, Messages Matter: Crafting Go-to-market Plans for Fiber Broadband. Kim McKinley, CMO of UTOPIA Fiber, moderator of that panel, stressed the importance of being genuine and showcasing one’s true self to the audience. Authenticity fosters trust and builds lasting […]
Author: Ken Pyle, Managing Editor
Ken Pyle is Marketing Director for the Broadband Forum. The mission of this 25+-year-old non-profit “is to unlock the potential for new markets and profitable revenue growth by leveraging new technologies and standards in the home, intelligent small business, and multi-user infrastructure of the broadband network.”
He is also co-founder of Viodi, LLC and Managing Editor of the Viodi View, a publication focused on the rural broadband ecosystem, autonomous vehicles, and electric aviation. He has edited and produced numerous multimedia projects for NTCA, US Telecom and Viodi. Pyle is the producer of Viodi’s Local Content Workshop, the Video Production Crash Course at NAB, as well as ViodiTV. He has been intimately involved in Viodi’s consulting projects and has created processes for clients to use for their PPV and VOD operations, as well authored reports on the independent telco market.
Viodi View – 09/14/23
“You were paying careful attention,” says ACA Connects CEO, Grant Spellmeyer in yesterday’s House Energy and Commerce’s Communications and Technology Energy Subcommittee hearing. Spellmeyer statement was in response to Representative Diana Harshbarger’s (R-TN) summary of the hearing that “price transparency & more freedom of choice is needed in the video market.” In addition to Spellmeyer, […]
Viodi View – 08/09/23
Patty Boyer’s comments complimenting Pat Thompson evoke the image of runners passing the baton in an endless race to improve the quality of the rural communications infrastructure. Boyers and Thompson’s connections with others in the industry may be even more impactful than their direct work. Simply, they inspire others to do great things in their […]
The defining characteristic of Culdesac Tempe is that it is a car-free neighborhood. Instead of housing cars (parking lots), Culdesac Tempe’s focus is on community and mobility for its residents. Mobility starts with the creation of a walkable neighborhood but includes the integration of technologies and services that allow people to live without owning a […]
Pat Thompson has lived the future. When she was told that “Women don’t do that,” she persisted and became the first woman broker in the still nascent cable television industry. It was an improbable career change for a single mother of three from Montana who had settled in Colorado only a few years earlier with […]