marketing

You Might Not See This, If You Answered No

Thursday, January 28, 2010
By Ken Pyle

I like the look of the Minnesota Telecom Alliance's revamped web site (I know, the renovation took place months ago).  One of the things that caught my eye today was a real-time poll they had asking the simple question, "Do you use Twitter?"  Presumably, the people taking the poll are primarily people who work... »

A PRIMO Event – A Good Idea for Independent Telcos

Monday, January 25, 2010
By Ken Pyle
A PRIMO Event – A Good Idea for Independent Telcos

A grassroots marketing organization; something the cable industry has done a great job with through their organization, CTAM, but it something that has not taken root in the independent telco industry in the same way. Thus, I was excited to learn more about and to be able to participate in the PRIMO (Public Relations... »

What Is a Telco in a 3.0 World?

Wednesday, July 29, 2009
By Ken Pyle

Warren Lee, CTO of NeoNova, asked the question,"What is a telco." Lee’s question, inspired by his daughter, set the tone for an excellent presentation that looked at the characteristics of how the new generation communicates and things a telco can do to evolve to meet the needs of this new customer-type. Lee suggested if... »

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