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	<title>The Viodi View &#187; Marketing</title>
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	<description>The Bridge Between the Heartland and Hollywood</description>
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		<title>You Might Not See This, If You Answered No</title>
		<link>http://viodi.com/2010/01/28/twitter-pol/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=twitter-pol</link>
		<comments>http://viodi.com/2010/01/28/twitter-pol/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 01:59:41 +0000</pubDate>
		<dc:creator>Ken Pyle</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[mta]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://viodi.com/?p=1652</guid>
		<description><![CDATA[I like the look of the Minnesota Telecom Alliance&#39;s revamped web site (I know, the renovation took place months ago). &#160;One of the things that caught my eye today was a real-time poll they had asking the simple question, &#34;Do you use Twitter?&#34; &#160;Presumably, the people taking the poll are primarily people who work for independent telcos. &#160;When I took the poll earlier today the results were as follows: 8% (7 Votes) use it for personal use 13% (11 votes) use if for work 71% (59 votes) don&#39;t use it at all 7% (6 votes) ask, &#39;What is it?&#39; Not certain what this unscientific poll data means, other than most people responding to the poll either don&#39;t know what it is, don&#39;t use it or use it only for work. &#160;I fall into the 13% category and use it only for professional reasons (I do find it an interesting way to get tidbits of insight from my.friends and colleagues). &#160;Clearly, the tweet phenomenon has uses and has some use, but will it be the long-term offering or will it be just a feature or fad? &#160; Interestingly, assuming the MTA sample cuts across independent telcos in the same way, then [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>A PRIMO Event &#8211; A Good Idea for Independent Telcos</title>
		<link>http://viodi.com/2010/01/25/primo/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=primo</link>
		<comments>http://viodi.com/2010/01/25/primo/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 20:59:43 +0000</pubDate>
		<dc:creator>Ken Pyle</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[independent]]></category>
		<category><![CDATA[kansas]]></category>
		<category><![CDATA[nebraska]]></category>
		<category><![CDATA[oklahoma]]></category>
		<category><![CDATA[primo]]></category>
		<category><![CDATA[telco]]></category>

		<guid isPermaLink="false">http://viodi.com/?p=1646</guid>
		<description><![CDATA[A grassroots marketing organization; something the cable industry has done a great job with through their organization, CTAM, but it something that has not taken root in the independent telco industry in the same way. Thus, I was excited to learn more about and to be able to participate in the PRIMO (Public Relations Independent Marketing Organization) marketing event last week. PRIMO is a group of independent telco marketers from the Kansas, Nebraska and Oklahoma area who meet twice a year to teach each other marketing and customer service best practices. I came away impressed with the camaraderie of this group and what an effective way this forum is for generating and understanding best marketing practices. A very interactive day and a half, their winter meeting included a keynote speaker who provided sage advice and interactive exercises as to how to handle difficult situations and difficult people; very useful skills for marketing people who are the drivers of a telco&#8217;s approach to interacting with customers. It was an honor to speak at this event on the topic of TV advertising, especially as it related to independent telcos. As part of my research on the topic, I perused the web sites [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>What Is a Telco in a 3.0 World?</title>
		<link>http://viodi.com/2009/07/29/what-is-a-telco-in-a-3-0-world/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=what-is-a-telco-in-a-3-0-world</link>
		<comments>http://viodi.com/2009/07/29/what-is-a-telco-in-a-3-0-world/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 13:19:09 +0000</pubDate>
		<dc:creator>Ken Pyle</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[neonova]]></category>
		<category><![CDATA[opastco]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://viodi.com/?p=1216</guid>
		<description><![CDATA[Warren Lee, CTO of NeoNova, asked the question,&#34;What is a telco.&#34; Lee&#8217;s question, inspired by his daughter, set the tone for an excellent presentation that looked at the characteristics of how the new generation communicates and things a telco can do to evolve to meet the needs of this new customer-type. Lee suggested if you need to ask how to use Twitter, then you don&#8217;t get it. His larger point is that these new technologies need to be an integral part of an operation and need to be developed somewhat oranically. In this light, social applications are more about marketing than selling. In order to get someone to follow your Facebook page, you need to give them a reason whether it be a contest or a sponsored party with clues to its location given out on a periodic basis. From an organic basis, one way to get familiar the tools while improving efficiency is to use the tools in your operation. For instance, NeoNova uses Twitter to alert its customers of a network outage. Using API&#8217;s they have figured out how to keep their data in the event Twitter&#8217;s model changes. Being comfortable with using and developing API&#8217;s is very [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Video&#8217;s for IP Possibilities e-Publication</title>
		<link>http://viodi.com/2009/01/28/ntcavideos/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=ntcavideos</link>
		<comments>http://viodi.com/2009/01/28/ntcavideos/#comments</comments>
		<pubDate>Wed, 28 Jan 2009 16:53:18 +0000</pubDate>
		<dc:creator>Roger Bindl</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Roger Bindl]]></category>
		<category><![CDATA[advertise]]></category>
		<category><![CDATA[e-publication]]></category>
		<category><![CDATA[ntca]]></category>
		<category><![CDATA[promotion]]></category>

		<guid isPermaLink="false">http://viodi.com/?p=721</guid>
		<description><![CDATA[ViodiTV Video&#8217;s for IP Possibilities e-Publication 2009 Viodi LLC. is teaming with IP Possibilities to provide sponsor highlights, and interview video&#8217;s for distribution in daily e-Publication&#8217;s during IP-Possibilities. Viodi will be&#8230; (1) promoting the sponsors prior to conference in Viodi View; (2) providing video&#8217;s for publication during the conference; and (3) posting the video&#8217;s on ViodiTV after the conference. The benefits to participating in this include&#8230; (1) the audience reach with new media as the e-Publication will be e-mailed each day to over 5,500 people; (2) pre and post conference promotions will be included in Viodi View to reach another 3,000; (3) the VBlog posts on ViodiTV will reach thousands more; and (4) the video&#8217;s themselves can be searched for, on the web, plus embedded on sponsors site. Sponsorships are limited. The video&#8217;s will be 2-3 minutes long with key points on the company, plus a take from the days events. A limited number are available for the 2 days. Video&#8217;s will be completed by late PM each day for posting in the IP Possibilities e-Publication the same evening. IP Possibilities is produced by NTCA and OPASTCO. Contact Roger Bindl at 608-268-5704 for more information.&#160; Related Articles:Video Opportunities With ViodiTV [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Oct 20th, 2008 Local Content Workshop &#8211; Minneapolis</title>
		<link>http://viodi.com/2008/09/16/oct-20th-2008-local-content-workshop-minneapolis/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=oct-20th-2008-local-content-workshop-minneapolis</link>
		<comments>http://viodi.com/2008/09/16/oct-20th-2008-local-content-workshop-minneapolis/#comments</comments>
		<pubDate>Wed, 17 Sep 2008 01:02:31 +0000</pubDate>
		<dc:creator>Roger Bindl</dc:creator>
				<category><![CDATA[Local Content]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Roger Bindl]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[edina]]></category>
		<category><![CDATA[local]]></category>
		<category><![CDATA[minnesota]]></category>
		<category><![CDATA[workshop]]></category>

		<guid isPermaLink="false">http://viodi.com/?p=309</guid>
		<description><![CDATA[Register to attend the Oct 20, 2008 Viodi Local Content Workshop in Edina, MN from 1:00pm to 5:30pm. Oct 20th is the afternoon before OPASTCO&#8217;s Technical and Marketing Symposium, and the workshop is just a few miles east. The Workshop is a half day event that will cover topics including: Production methods &#8211; video editing, camera, lighting, audio, etc. Production hardware &#8211; camera, light, microphones What other telco&#8217;s are doing, and Inspire Marketing on Marketing. It is being held in the Harry Cooper Room at the Braemar Golf Course in Edina, Minnesota. Come early if the weather is good; The course should be open. Margaret Hines will be a special guest at the workshop, to speak on marketing, and it sounds like she is up for golf. Monday Oct 20th, 2008 from 1:00pm to 5:30pm. eventbrite_event = "175706543"; eventbrite_view = "tickets"; eventbrite_width = "500 "; eventbrite_height = "500"; Related Articles:09/17/2008 Independent telcos are the target audience of the Viodi View ...Oct 08 Sponsorships and Workshops Viodi is working with the WSTA&#160;for offering&#160;sponsorship opportunities at the ...Search Results var googleSearchIframeName = "cse-search-results"; var googleSearchFormName = ...10/01/2008 The attendees at last week&#8217;s Streaming Media West conference in ...Create a Video with Your [...]]]></description>
		<wfw:commentRss>http://viodi.com/2008/09/16/oct-20th-2008-local-content-workshop-minneapolis/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Easy Registration &#8211; at Last</title>
		<link>http://viodi.com/2008/03/26/registration/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=registration</link>
		<comments>http://viodi.com/2008/03/26/registration/#comments</comments>
		<pubDate>Wed, 26 Mar 2008 19:12:03 +0000</pubDate>
		<dc:creator>Ken Pyle</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://viodi.com/2008/03/26/registration/</guid>
		<description><![CDATA[Ever want to register people for an event?&#160;&#160; It is a real challenge, especially for the smaller event.&#160; Eventbrite has come up with a very clever, pay as you go solution for the small or larger operator.&#160; In addition to creating a one-stop registration portal, they help publicize the event.&#160; They charge either a small commission or a flat fee, but this is well worth it as there are no up-front costs and the administration is much easier than the alternatives I have used. This could be a great solution for non-profits, as well as any organization that isn&#8217;t staffed to support an event.&#160; I can&#8217;t wait to give this a try. http://eventbrite.com/ Related Articles:Mobile Broadband Ecosystem in Pacific Rim 1:30 &#8211; 5:30pm, Saturday May 30th, 2009 Daly Science Room ...Oct 20th, 2008 Local Content Workshop &#8211; Minneapolis Register to attend the Oct 20, 2008 Viodi Local Content ...Sponsor Message &#8211; Friends of Viodi Save $395 at BBP Summit Save $395 off the $895 registration fee at Broadband Properties ...10/01/2008 The attendees at last week&#8217;s Streaming Media West conference in ...09/17/2008 Independent telcos are the target audience of the Viodi View ...Powered by Contextual Related Posts]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Artichoke City &amp; Other Stories</title>
		<link>http://viodi.com/2008/03/12/stories/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=stories</link>
		<comments>http://viodi.com/2008/03/12/stories/#comments</comments>
		<pubDate>Thu, 13 Mar 2008 06:54:06 +0000</pubDate>
		<dc:creator>Ken Pyle</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[market]]></category>

		<guid isPermaLink="false">http://viodi.com/2008/03/12/stories/</guid>
		<description><![CDATA[Telling stories and using imagery to let people draw their own conclusions.&#160;This was one of the key messages given by Jim Gilmartin of Coming of Age at CalCom&#8217;s 2008 Annual Meeting in Monterey.&#160;He was speaking in the context of effective marketing to baby boomers and older customers.&#160;Read on to see what this picture has to do with his comments.&#160;&#160;&#160; Gilmartin&#8217;s presentation was chock full of images and examples of effective and ineffective marketing.&#160;Successful marketing depends upon how the brain processes the images and stories it sees.&#160;Expository writing is ineffective marketing.&#160; In other words, marketing that reaches out to emotions and the experience of the reader/viewer will tend to be successful.&#160; He suggested that marketing messages should avoid playing off negative emotions, such as fear guilt and anxiety and that they focus on the positive.&#160;He provided an example of a direct mail piece from AT&#38;T that had a 34% response rate.&#160;The reasons for AT&#38;T&#8217;s success on this campaign were that it featured a picture of a little girl on the envelope, pictures of the author and that same little girl in the letter and the letter&#8217;s content was a story.&#160; It is important to market to lifestyles and not age groups.&#160;Having [...]]]></description>
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		<slash:comments>0</slash:comments>
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