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	<title>The Viodi View &#187; &#187; Viodi View</title>
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	<link>http://viodi.com</link>
	<description>Viodi - The Bridge Between the Heartland and Hollywood</description>
	<pubDate>Wed, 20 Aug 2008 09:28:49 +0000</pubDate>
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		<title>Cloud Computing Issues:  State of the Net West Conference  - August 6, 2008, Santa Clara, CA</title>
		<link>http://viodi.com/2008/08/11/cloud-computing-issues-state-of-the-net-west-conference-august-6-2008-santa-clara-ca/</link>
		<comments>http://viodi.com/2008/08/11/cloud-computing-issues-state-of-the-net-west-conference-august-6-2008-santa-clara-ca/#comments</comments>
		<pubDate>Mon, 11 Aug 2008 22:42:03 +0000</pubDate>
		<dc:creator>Alan Weissberger</dc:creator>
		
		<category><![CDATA[Viodi View]]></category>

		<category><![CDATA[cloud computing]]></category>

		<category><![CDATA[privacy and security]]></category>

		<category><![CDATA[protection of trade secrets and IP]]></category>

		<guid isPermaLink="false">http://viodi.com/?p=227</guid>
		<description><![CDATA[Abstract
This conference, sponsored by the Congressional Internet Caucus Advisory Committee, has become the &#34;go-to&#34; event for Internet policy makers and observers. To meet the needs of our readers, we are restricting coverage to a single session dealing with Cloud Computing. In particular, we focus on legal and privacy issues associated with &#34;The Movement of Information [...]<p><a href="http://sharethis.com/item?&#038;wp=2.6&#38;publisher=e675f59f-a23f-43c2-b6c4-2d38c1020dc3&#38;title=Cloud+Computing+Issues%3A++State+of+the+Net+West+Conference++-+August+6%2C+2008%2C+Santa+Clara%2C+CA&#38;url=http%3A%2F%2Fviodi.com%2F2008%2F08%2F11%2Fcloud-computing-issues-state-of-the-net-west-conference-august-6-2008-santa-clara-ca%2F">ShareThis</a></p>]]></description>
			<content:encoded><![CDATA[<p><u><strong>Abstract</strong></u></p>
<p>This conference, sponsored by the Congressional Internet Caucus Advisory Committee, has become the &quot;go-to&quot; event for Internet policy makers and observers. To meet the needs of our readers, we are restricting coverage to a single session dealing with Cloud Computing. In particular, we focus on legal and privacy issues associated with &quot;<b>The Movement of Information from the Crowd to the Cloud</b>.&quot;</p>
<p>While Cloud Computing has recently gotten a lot of publicity from big name players like IBM, ATT, Amazon and Google, little attention has been devoted to security and privacy concerns, especially protection of client data and meta-data (information about the data) from unauthorized entities. This panel zero&#8217;d in on exactly that topic. The three panel participants were:</p>
<ul>
<li>David Schellhase, Senior VP/General Counsel, salesforce.com Inc</li>
<li>James X. Dempsey, Vice President for Public Policy, Center for Democracy and Technology</li>
<li>Matthew Parrella, Assistant District Attorney, U.S. Department of Justice</li>
</ul>
<p><strong><u>Background</u></strong></p>
<p>There is a lot of confusion as to what Cloud Computing really is. One panelist thought that the Wikipedia definition was a bit too all encompasing. But he quoted the first three paragraphs anyway:</p>
<p>&quot;Cloud computing means Internet (&#8217;Cloud&#8217;) based development and use of computer technology (&#8217;Computing&#8217;). It is a style of computing where IT-related capabilities are provided &quot;as a service&quot;[1], allowing users to access technology-enabled services &quot;in the cloud&quot;[2] without knowledge of, expertise with, or control over the technology infrastructure that supports them[3]. It is a general concept that incorporates software as a service, Web 2.0 and other recent, well-known technology trends, where the common theme is reliance on the Internet for satisfying the computing needs of the users. For example, Google Apps provides common business applications online that are accessed from a web browser, while the software and data is stored on the servers.</p>
<p>Cloud computing is often confused with grid computing (a form of distributed computing whereby a &quot;super and virtual computer&quot; is composed of a cluster of networked, loosely-coupled computers, acting in concert to perform very large tasks), utility computing (the packaging of computing resources, such as computation and storage, as a metered service similar to a traditional public utility such as electricity) and autonomic computing (computer systems capable of self-management)[4]. Indeed many cloud computing deployments are today powered by grids, have autonomic characteristics and are billed like utilities, but cloud computing is rather a natural next step from the grid-utility model[5]. Some successful cloud architectures have little or no centralised infrastructure or billing systems whatsoever including Peer to peer networks like BitTorrent and Skype and Volunteer computing like SETI.</p>
<p>The majority of cloud computing infrastructure currently consists of reliable services delivered through next-generation data centers that are built on compute and storage virtualization technologies. The services are accessible anywhere in the world, with The Cloud appearing as a single point of access for all the computing needs of consumers. Commercial offerings need to meet the quality of service requirements of customers and typically offer service level agreements[6]. Open standards and open source software are also critical to the growth of cloud computing[7].&quot;</p>
<p>http://en.wikipedia.org/wiki/Cloud_computing</p>
<p>IBM refers to cloud computing as an emerging approach to shared computing infrastructure. Results are computed in a data center (seen as &quot;being in the cloud&quot; by users) and returned over one or more Internet connections. Users are not generally aware of the underlying technologies or rules governing the flow of data within the cloud. Others believe that cloud computing is a broader concept- any 3rd party computing or storage service, with the Internet as the backbone. All panelists agreed that cloud computing employs a shared services model.</p>
<p>Cloud computing was seen as being an integral part of the inexorable redirection of technology from local use to the net. Storage and services occur in the network, rather then at desktops or laptop PCs. Cloud computing dramatically lowers the cost of storage to the user (by taking advantage of cheap and voluminous network storage).</p>
<p>We were surprised to hear that Dell has applied for a trademark on the term Cloud Computing.</p>
<p>http://www.dell.com/content/topics/global.aspx/sitelets/solutions/cluster_grid/cloud_optimization?c=us&amp;cs=OWR08&amp;l=en&amp;s=bsd</p>
<p><strong><u>Key User Concerns with Cloud Computing</u></strong></p>
<p>One panelist suggested there were three drawbacks to cloud computing (with my questions in paranthesis):</p>
<p>1. Users pay a fee (isn&#8217;t it normal to charge for a service?)</p>
<p>2. Users lose control over services (isn&#8217;t this always the case with outsourcing?)</p>
<p>3. Loss of privacy of data and meta-data (isn&#8217;t a privacy statement and contract necessary?)</p>
<p>Many questions arise regarding regulation, security and privacy:</p>
<ul>
<li>Should this new industry be regulated? If so, in what way?</li>
<li>Who (besides the client company) should have access to the data/ meta-data/ results of computations?</li>
<li>When and under what circumstances should notice be given to the client that law enforcement (or any government agency) seeks or is given access to the data? In particular, can the U.S. Patriot Act be invoked to commandeer data from a company suspected of aiding and abetting a terrorist organization?</li>
<li>What privacy protection will be offered cloud computing client companies? How will the integrity of their data be preserved? Can it be adequately covered in a contract or service level agreement?</li>
</ul>
<p>One panelist stated that privacy protection falls off when data is stored in the network. If it is exposed to public view, the data will not be protected at all. What about data in transit- is it protected? User concerns here include terrorism, identity threats and on-line fraud/ scams. A big concern of one audience member was that Cloud Computing service providers would hand over customer stored data/ usage patterns to govt agencies who had not obtained proper authority. Justified under &quot;Patriot Act&quot; but compromising privacy and integrity of data.</p>
<p>According to the DA panelist, &quot;there is a crazy quilt of laws governing privacy of network stored data and that has become a major issue effecting individual (and company) rights.&quot; He stated there was a movement away from hacking and copyright infringement and into industrial espionage- the theft of trade secrets. The concern was that cloud computing service providers might not have robust security practices in place to prevent that. In other words, they might not be able to honor the customer contract that protects Intellectual Property/ trade secrets from others. (See last paragraph for a different opinion).</p>
<p>A crucial concern is who can have access to (proprietary) company data stored in the network? Not just third parties (including government agencies and police forces), but any and all Data Base and System Administrators who hold &quot;the keys to the kingdom.&quot; Those insiders could pose a threat if they are recruited by an entity practicing industrial espionage (including foreign governments). But that seems to be an internal security matter, under the jurisdiction of the client company, rather then the cloud computing service provider. Key question is what procedures does the provider have in place for authentication, authorization, and administration of user requests? Are these being standardized?</p>
<p>One panelist took an optimistic view, stating that the cloud computing service provider would do a better job of security then the client company. Since it was responsible for security management and privacy protection of many client companies, the provider must have a very robust and comprehensive security system in place to be a viable entity. If it didn&#8217;t, it would go out of business very quickly, independent of its price or performance. Hence, the provider would be able to adequately protect client IP as per the service contract, according to this panelist.</p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;</p>
<p><strong><u>Addendum: IBM invests Nearly $400 Million on Cloud Computing Centers in U.S. and Japan</u></strong></p>
<p>&quot;We consider cloud computing to be the model that can fundamentally change the current IT market structure and create paradigm shifts,&quot; said Yutaka Miyabe, director of system research and development center, NS Solutions Corporation.</p>
<p><a href="http://www-03.ibm.com/press/us/en/pressrelease/24788.wss">http://www-03.ibm.com/press/us/en/pressrelease/24788.wss</a></p>
<p>&quot;Cloud computing is fundamentally about re-engineering the world&#8217;s computing infrastructure, to enable game-changing &#8212; even life-changing &#8212; applications. To IBM, cloud computing is much more than the normal evolution of a data center,&quot; said Willy Chiu, Vice President, IBM High Performance On Demand Solutions.</p>
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		<item>
		<title>AT&#038;T-iPhone Voice Monopoly Bypassed</title>
		<link>http://viodi.com/2008/08/05/att-iphone/</link>
		<comments>http://viodi.com/2008/08/05/att-iphone/#comments</comments>
		<pubDate>Wed, 06 Aug 2008 06:48:55 +0000</pubDate>
		<dc:creator>Ken Pyle</dc:creator>
		
		<category><![CDATA[Viodi View]]></category>

		<category><![CDATA[8x8]]></category>

		<category><![CDATA[applicance]]></category>

		<category><![CDATA[applications]]></category>

		<category><![CDATA[at&amp;t]]></category>

		<category><![CDATA[networking]]></category>

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		<category><![CDATA[undefined]]></category>

		<guid isPermaLink="false">http://viodi.com/?p=180</guid>
		<description><![CDATA[By opening up the iPhone to 3rd party applications, Apple may have inadvertently created new competition for its infrastructure partner, AT&#38;T.&#160;Frequent Viodi View sponsor, 8&#215;8, Inc&#8217;s Packet8 MobileTalk application is now available for the iPhone.&#160; Not yet available in the Apple App Store, the software to enable the service (it also works on other smart [...]<p><a href="http://sharethis.com/item?&#038;wp=2.6&#38;publisher=e675f59f-a23f-43c2-b6c4-2d38c1020dc3&#38;title=AT%26%23038%3BT-iPhone+Voice+Monopoly+Bypassed&#38;url=http%3A%2F%2Fviodi.com%2F2008%2F08%2F05%2Fatt-iphone%2F">ShareThis</a></p>]]></description>
			<content:encoded><![CDATA[<p>By opening up the iPhone to 3<sup>rd</sup> party applications, Apple may have inadvertently created new competition for its infrastructure partner, AT&amp;T.&nbsp;Frequent Viodi View sponsor, 8&#215;8, Inc&rsquo;s Packet8 <a target="_blank" href="http://mobiletalk.packet8.net/iphone.aspx">MobileTalk</a> application is now available for the iPhone.&nbsp; Not yet available in the Apple App Store, the software to enable the service (it also works on other smart phones) may be obtained directly at the Packet8 web site. &nbsp; &nbsp;&nbsp;</p>
<p>I haven&rsquo;t had a chance to review the service first hand yet, but&nbsp; the documentation suggests the MobileTalk application automatically redirects international calls to the Packet8 VoIP network. Packet8&#8217;s international calling rates are much lower than those of AT&amp;T.&nbsp;Of course, the caller still has to pay the minimum $69.99 per month for the privilege of using the iPhone.</p>
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		<title>WiMAX and LTE Go Separate Ways- No Merger Likely Any Time Soon</title>
		<link>http://viodi.com/2008/07/31/wimax-and-lte-go-separate-ways-no-merger-likely-any-time-soon/</link>
		<comments>http://viodi.com/2008/07/31/wimax-and-lte-go-separate-ways-no-merger-likely-any-time-soon/#comments</comments>
		<pubDate>Thu, 31 Jul 2008 21:27:53 +0000</pubDate>
		<dc:creator>Alan Weissberger</dc:creator>
		
		<category><![CDATA[Viodi View]]></category>

		<category><![CDATA[Weissberger]]></category>

		<category><![CDATA[IEEE 802.16]]></category>

		<category><![CDATA[NGMN]]></category>

		<category><![CDATA[sprint]]></category>

		<category><![CDATA[WiMAX and LTE]]></category>

		<category><![CDATA[WiMAX Forum]]></category>

		<guid isPermaLink="false">http://viodi.com/?p=179</guid>
		<description><![CDATA[The Bottom Line:&#160; 
Brad Smith of Wireless Week said it best in his July by-lined article, &#34;It won&#8217;t happen.&#160; The harmonization of WiMAX and LTE, that is.&#34;&#160;&#160;
Please see: http://www.wirelessweek.com/Article-Marriage-WiMAX-LTE.aspx&#160;
&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160; 
Sprint, which was one of the founding members of the NGMN in 2006, has recently quit that Alliance after it selected LTE as the&#160;4G technology to [...]<p><a href="http://sharethis.com/item?&#038;wp=2.6&#38;publisher=e675f59f-a23f-43c2-b6c4-2d38c1020dc3&#38;title=WiMAX+and+LTE+Go+Separate+Ways-+No+Merger+Likely+Any+Time+Soon&#38;url=http%3A%2F%2Fviodi.com%2F2008%2F07%2F31%2Fwimax-and-lte-go-separate-ways-no-merger-likely-any-time-soon%2F">ShareThis</a></p>]]></description>
			<content:encoded><![CDATA[<p><strong><u>The Bottom Line:&nbsp; </u></strong></p>
<p>Brad Smith of Wireless Week said it best in his July by-lined article, &quot;It won&rsquo;t happen.&nbsp; The harmonization of WiMAX and LTE, that is.&quot;&nbsp;&nbsp;</p>
<p><a href="http://www.wirelessweek.com/Article-Marriage-WiMAX-LTE.aspx"><font color="#000000">Please see: </font></a><a href="http://www.wirelessweek.com/Article-Marriage-WiMAX-LTE.aspx">http://www.wirelessweek.com/Article-Marriage-WiMAX-</a><a href="http://www.wirelessweek.com/Article-Marriage-WiMAX-LTE.aspx">LTE.aspx</a>&nbsp;</p>
<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <br />
Sprint, which was one of the founding members of the NGMN in 2006, has recently quit that Alliance after it selected LTE as the&nbsp;4G technology to pursue for mobile broadband.&nbsp; Both AT&amp;T and VZW have also focused on LTE, as have all of the large European wireless carriers.&nbsp; On the other hand, neither Sprint or Intel have announced any plans for LTE and will continue their quest of the WiMAX holy grail.</p>
<p><strong><u>Analysis:&nbsp; </u></strong></p>
<p>The major wireless network operators are determined to ensure that emerging wireless/ mobile technologies are optimized to meet their commercial needs. The most powerful body coordinating the network operators&#8217; activities is the NGMN (Next Generation Mobile Networks) Alliance, which numbers 18 carrier members and works with a wide range of other standards bodies and alliances. When it was first formed, it seemed to be a force for unity across the industry, prepared to support more than one access network technology, and bring various 4G contenders within a common umbrella of patents policies, performance tests and interoperability systems.&nbsp; But now the operators are descending into the same skirmishes that have often delayed or fragmented standards over which the vendors have ruled.&nbsp; The clearest proof of that is that the NGMN Alliance has selected just one technology - LTE - for its preferred next generation mobile broadband network.&nbsp; That decision prompted one of WiMAX&#8217; greatest supporters- Sprint Nextel - to quit the Alliance. Sprint was one of the founding members of the NGMN in 2006.&nbsp; Now, Sprint looks increasingly isolated amongst the network operator community as it has quit the NGMN Alliance while the other operators remain.&nbsp;</p>
<p>Sprint is under further pressure.&nbsp; AT&amp;T has filed a petition with the FCC to block the formation of the &quot;New Clearwire&quot; because of uncertainty of how that company&#8217;s spectrum will be used.</p>
<p><a href="http://www.wimax360.com/profiles/blog/show?id=610217%3ABlogPost%3A84542">http://www.wimax360.com/profiles/blog/show?id=610217%3ABlogPost%3A84542</a></p>
<p>Meanwhile, the IEEE 802.16 standards committee completed its work on (licensed) Mobile WiMAX two years again and has no projects to evolve to LTE.&nbsp;&nbsp; The 802.16 Task Group m (TGm): Advanced Air Interface is further developing the P802.16m project to amend the IEEE 802.16 WirelessMAN-OFDMA specification so that, while offering continuing support for legacy WirelessMAN-OFDMA equipment, it can meet the emerging cellular layer requirements of IMT-Advanced next generation mobile networks.&nbsp; But that work is quite generic and not specifically&nbsp; related to LTE.&nbsp; Meanwhile, the WiMAX Forum has been certifying equipment and WiMAX compliant networks have been rolling out this year.&nbsp; Backward compatibility will not be possible if WiMAX and LTE were to come together.</p>
<p>These diverging developments dampen hopes for a near term convergence of WiMAX and LTE into a single mobile broadband standard leading up to 4G.&nbsp; After selecting LTE earlier this month, the NGMN Alliance stated that&nbsp; it would assess WiMAX again in its next iteration, IEEE 802.16m.&nbsp; This strongly implies that WiMAX and LTE will remain separate for the current generation.&nbsp; However, they might converge in a few years at the 802.16m/LTE 2 stage, assuming that both technologies have strong market positions at that time. But few believe that Mobile WiMAX and LTE will be harmonized any time soon.</p>
<p>For more information, please see the following articles:</p>
<p><a href="http://www.fiercebroadbandwireless.com/story/sprint-ends-membership-ngmn-alliance-after-group-backs-lte/2008-07-17">http://www.fiercebroadbandwireless.com/story/sprint-ends-membership-ngmn-alliance-after-group-backs-lte/2008-07-17</a><br />
<a href="http://www.telegeography.com/cu/article.php?article_id=24113&amp;email=html">http://www.telegeography.com/cu/article.php?article_id=24113&amp;email=html</a></p>
<p><a href="http://www.wirelessweek.com/Article-Marriage-WiMAX-LTE.aspx">http://www.wirelessweek.com/Article-Marriage-WiMAX-LTE.aspx</a></p>
<p><a href="http://3g4g.blogspot.com/2008/07/lte-and-wimax-harmonization.html">http://3g4g.blogspot.com/2008/07/lte-and-wimax-harmonization.html</a></p>
<p>Here&#8217;s a brief tutorial on NMNM technology:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <a href="http://www.ngmn.org/index.php?id=31">http://www.ngmn.org/index.php?id=31</a></p>
<p><strong><u>Opinion:</u></strong>&nbsp; We continue to believe that mobile WiMAX will be deployed for fixed broadband wireless access in developing countries which have little or no wireline infrastructure.&nbsp; Here is one firm&#8217;s corroborating opinion about Latin America:</p>
<p>&quot;Challengers in Latin America are choosing WiMAX as their access solution because it allows them to offer convergent solutions and a faster time to market. These companies can easily adopt WiMAX because, unlike incumbent operators, they are more adaptable to opportunities and restrictions inherent in the technology and the market. Pyramid Research believes that due to their flexibility, other CLECs will choose WiMAX as their access technology and, in the next five years, WiMAX will be the fastest growing wireless technology, reaching nearly 6m subscribers in the region by 2012.&quot;*</p>
<p>*Excerpt from Pyramid&#8217;s Network Solutions &amp; Strategies Perspective: &quot;CLECs Choosing WiMAX to Challenge Incumbents in Latin America&quot;; July 25, 2008.<br />
&nbsp;</p>
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		<title>Will accelerating Internet traffic growth produce a bandwidth famine? Is congestion slowing down your Internet experience?</title>
		<link>http://viodi.com/2008/07/15/will-accelerating-internet-traffic-growth-produce-a-bandwidth-famine-is-congestion-slowing-down-your-internet-experience/</link>
		<comments>http://viodi.com/2008/07/15/will-accelerating-internet-traffic-growth-produce-a-bandwidth-famine-is-congestion-slowing-down-your-internet-experience/#comments</comments>
		<pubDate>Tue, 15 Jul 2008 23:34:45 +0000</pubDate>
		<dc:creator>Alan Weissberger</dc:creator>
		
		<category><![CDATA[Viodi View]]></category>

		<category><![CDATA[bandwidth apocalypse]]></category>

		<category><![CDATA[broadband bandwidth growth]]></category>

		<category><![CDATA[global bandwidth famine]]></category>

		<category><![CDATA[Internet bandwidth]]></category>

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		<category><![CDATA[mlb.com blackout issue]]></category>

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		<description><![CDATA[Yesterday, I read a very thought provoking article in Broadband Properties magazine (I have a print sub).&#160; It&#160;stimulated my thinking on Internet bandwidth growth and network congestion. I have recently been keenly aware of how long it is taking some web pages to load and I can only attribute that to Internet congestion (probably caused [...]<p><a href="http://sharethis.com/item?&#038;wp=2.6&#38;publisher=e675f59f-a23f-43c2-b6c4-2d38c1020dc3&#38;title=Will+accelerating+Internet+traffic+growth+produce+a+bandwidth+famine%3F+Is+congestion+slowing+down+your+Internet+experience%3F&#38;url=http%3A%2F%2Fviodi.com%2F2008%2F07%2F15%2Fwill-accelerating-internet-traffic-growth-produce-a-bandwidth-famine-is-congestion-slowing-down-your-internet-experience%2F">ShareThis</a></p>]]></description>
			<content:encoded><![CDATA[<div><span><span>Yesterday, I read a very thought provoking article in <b><u>Broadband Properties </u></b>magazine (I have a print sub).&nbsp; It&nbsp;stimulated my thinking on Internet bandwidth growth and network congestion. I have recently been keenly aware of how long it is taking some web pages to load and I can only attribute that to Internet congestion (probably caused by all the video traffic people are downloading, streaming).&nbsp;&nbsp;&nbsp; I&#8217;ve also noticed some recent hang ups in mlb.com 1.2Mb/sec video streaming.</span></span></div>
<div><span><span>&nbsp;</span></span></div>
<div><span><span>So here&#8217;s the article in question and a few more on this topic.</span></span></div>
<div><span><span>&nbsp;</span></span></div>
<div><span><span><strong><u>Responding to the Exaflood:</u></strong></span></span></div>
<div><span><span><strong>&nbsp; </strong></span></span></div>
<div><span><span>An Internet Innovation Alliance panel in New York last month noted that network growth nationally is about 19 percent a year &ndash; but that (<strong>Internet</strong>)&nbsp;<b>traffic is growing at 40 percent annually, or more. </b>According to Deloitte Telecommunications Predictions, Internet traffic doubles every 12 to 15 months. The Associated Press reports that YouTube users download more than 100 million videos a day. Professor Andrew Odlyzko of the University of Minnesota (x-AT&amp;T) calculates that if YouTube traffic were converted to HDTV format, the downloads would equal all other traffic traveling on the Internet in 2007. Current Netflix traffic, Odlyzko says, would amount to 5.6 exabytes per year if Netflix videos were delivered online in high-definition Bluray format &ndash; about 10 percent of current. IP traffic in the US.</span></span></div>
<div><span><span>&nbsp;</span></span></div>
<div><span><span>The <b><u>San Francisco Chronicle </u></b>calculates that by 2010, only 20 typical homes will generate as much network traffic as the entire Internet produced in 1995.</span></span></div>
<div><span><span>&nbsp;</span></span></div>
<div><span><span>To warn of the coming Exaflood and to get some idea of how high the Internet &quot;waters&quot; will rise, the Internet Innovation .Alliance (IIA) held a conference in New York last month. Odlyzko, who has long resisted being an alarmist, said Internet traffic is growing at 50 percent per year, outstripping the mere 19 percent annual growth in Internet infrastructure &ndash; storage, server farms, and transmission facilities. He said the results could be disastrous.</span></span></div>
<p><span><span><font color="#0000bf"><strong>Indeed, there was consensus among the panelists that at the moment, the telecom industry is not making necessary investment in plant and equipment </strong>&nbsp;despite business opportunities for companies that can exploit the new Exaflood demand for goods and services.</font>&nbsp;</span></span></p>
<div>
<div><span class="yshortcuts"><u><font color="#003399"><a href="http://www.broadbandproperties.com/2008issues/june08/BBP_June08_BBPolicy.pdf"><span><span>http://www.broadbandproperties.com/2008issues/june08/BBP_June08_BBPolicy.pdf</span></span></a></font></u></span></div>
</div>
<div><span><span>&nbsp;</span></span></div>
<div><span><span>Quote from an article in the same issue, &nbsp;<strong><u>Broadband to the Home: Broadband America:</u></strong></span></span></div>
<div><span><span><strong>&nbsp;</strong></span></span></div>
<div><span><span><strong>&quot;One researcher recently reported that in December 2007 a record 10 billion videos were viewed online. The largest US broadband provider says consumer broadband traffic on its network has doubled in the last two years alone, and broadband customers are using 40 percent more bandwidth per year.&quot;</strong></span></span></div>
<div><span><span><strong>&nbsp;</strong></span></span></div>
<div><span><span><strong><u>Expert predicts global bandwidth famine -Growing demand will outstrip supply</u></strong></span></span></div>
<div>
<div>
<div>&nbsp;</div>
<div><span>Market experts have warned that the world&#8217;s consumers are facing a &quot; bandwidth famine.&quot; The Global Bandwidth Study, commissioned by photonics firm CIP Technologies, predicts that the demand for internet bandwidth will more than double in two years and grow by an &quot;order of magnitude&quot; in five years. This accelerating appetite will place excessive demands on current network architectures, according to report author David Payne of the Institute of Advanced Telecommunications at Swansea University.</span></div>
<p><span><a href="http://www.vnunet.com/vnunet/news/2221540/expert-predicts-bandwidth-famine">http://www.vnunet.com/vnunet/news/2221540/expert-predicts-bandwidth-famine</a></span></p>
</div>
</div>
<p class="MsoNormal"><span><a href="http://www.itpro.co.uk/604527/study-predicts-serious-bandwidth-shortages">http://www.itpro.co.uk/604527/study-predicts-serious-bandwidth-shortages</a></span></p>
<p class="MsoNormal"><span><span><u><strong>Global bandwidth to double in two years</strong></u>:<span>&nbsp; </span></span></span></p>
<p class="MsoNormal"><span><span>Global bandwidth demand will double in the next two years and usage could be 40 to 100 times what it is currently by 2018, according to a study.<span>&nbsp;&nbsp; </span>The study, commissioned by <strong>CIP technologies</strong>, says demand will be over 160 terabits per second in 2010, which is more than the total demand from 1998 to 2008.<span>&nbsp;&nbsp; </span></span></span></p>
<p class="MsoNormal"><span><span>Demand has risen due to the popularity of video sharing sites like YouTube, which some have claimed used as much bandwidth in 2007 as the entire internet in 2000.<span>&nbsp;&nbsp; </span>&#8216;Networks are now being used in a way that few people foresaw, for example early take-up of personalised video, rather than broadcast television, dominating internet video services,&#8217; said the study&#8217;s author, David Payne of the Institute of Advanced Telecommunications at Swansea University. </span></span></p>
<p class="MsoNormal"><span><span><a href="http://www.bcs.org/server.php?show=conWebDoc.20186">http://www.bcs.org/server.php?show=conWebDoc.20186</a></span></span></p>
<p class="MsoNormal"><span><span><u><span><strong><font size="3">Opinion: Not enough fibre</font></strong></span></u></span></span></p>
<p class="MsoNormal"><span><span>According to experts the world will soon run out of Internet bandwidth unless we install oodles more fibre optic cable. This shortage was discovered by a company which makes&hellip;..fibre optic cables.</span></span></p>
<p class="MsoNormal">&nbsp;<span><span><a href="http://www.crn.com.au/News/80396,opinion-not-enough-fibre.aspx">http://www.crn.com.au/News/80396,opinion-not-enough-fibre.aspx</a></span></span></p>
<p class="MsoNormal"><span><span>&nbsp;</span></span><span><span><b>Contrary view point article:&nbsp; <u>Don&#8217;t Fear The Bandwidth Apocalypse</u></b></span></span></p>
<p><span><span>A good rule of thumb: when someone claims the Internet is facing bandwidth armageddon, it&#8217;s usually because they&#8217;re in the business of designing and selling traffic shaping hardware, trying to justify new and frequently unjustifiable broadband pricing models, or trying to scare politicians into doing what they want. The guys actually working in the network operation centers will generally tell you that congestion can almost always be handled with smart design and capacity upgrades.</span></span></p>
<div><span><span>Last week the National Cable and Telecom Association (NCTA) was busy trying to lobby the FCC, which has been investigating exactly what sort of network management should be allowed, and how it should be disclosed to consumers. The NCTA argued that the use of deep packet inspection hardware was absolutely necessary on cable networks. Without such technology (the likes of which is being used to throttle Comcast P2P users), the NCTA claims that the Internet would all but collapse.</span></span></div>
<div><span><span>&nbsp;</span></span></div>
<div><a target="_blank" rel="nofollow" href="http://www.dslreports.com/shownews/Dont-Fear-The-Bandwidth-Apocalypse-96115?nocomment=1"><span><span><span class="yshortcuts"><u><font color="#003399">http://www.dslreports.com/shownews/Dont-Fear-The-Bandwidth-Apocalypse-96115?nocomment=1</font></u></span></span></span></a></div>
<div><span><span>&nbsp;</span></span></div>
<div>&nbsp;</div>
<div><span><span><u><strong>A recently updated Cisco study on Internet bandwidth measurements:</strong></u></span></span></div>
<div><u><strong></p>
<div>&nbsp;</div>
<div><a href="http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-481360.html"><span><span>http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-481360.html</span></span></a></div>
<div>&nbsp;</div>
<p></strong></u></div>
<div>
<p><span><span><strong><u>In Closing: Thoughts to Ponder:</u></strong></span></span></p>
<p><span><span>So what&#8217;s your opinion on the current state and future growth vs capacity of Internet bandwidth?&nbsp; What can network operators/ ISPs due to alleviate congestion caused by massive video downloads/uploads, streaming, and peer to peer traffic?&nbsp;&nbsp; One IEEE ComSoc-SCV Discussion Group member wrote:</span></span></p>
<p><span><span>&quot;More interesting than the data and high level inferences&nbsp; in this<br />
&nbsp;paper, is the question of the architectural and technical approaches to<br />
&nbsp;meeting the need described here. I would guess (grossly simplifying) that<br />
&nbsp;intelligent caching (including P2P at the edge) to take advantage of the<br />
&nbsp;highly asymmetrical bandwidth patterns and &quot;trickle feeding&quot;, together<br />
&nbsp;with the availability of really cheap storage (that&#8217;s at Moore&#8217;s Law/<br />
&nbsp;Moore&#8217;s Law+ growth rates) will be the philosophical approach for a lot<br />
&nbsp;of the video traffic. &quot;</span></span></p>
<p><span><span>Note that the FCC has proposed to discipline Comcast for&nbsp;slowing down,&nbsp;meetering, or blocking&nbsp;their customers peer to peer traffic from Bit Torrent.&nbsp; </span></span><a href="http://deseretnews.com/dn/view/0,5143,700242562,00.htmlThat's"><span><span>That&#8217;s</span></span></a><span><span> a big vote for net neutrality.</span></span></p>
<p><a href="http://deseretnews.com/dn/view/0,5143,700242562,00.htmlThat's"><span><span>http://deseretnews.com/dn/view/0,5143,700242562,00.html</span></span></a></p>
<p><span><span>What else should be done?&nbsp; Do the network operators need to be more agressive in their FTTH/ FTTP deployments -like Verizon (FiOS)&nbsp;and some independent telcos?</span></span></p>
<p><span><span><a name="mlb"></a>Hopefully, some of what you read here will strike a chord and you&#8217;ll reply:&nbsp;</span></span></p>
<p><a href="mailto:alan@viodi.com"><span><span>alan@viodi.com</span></span></a></p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;</p>
<p><strong><u>Addendum:&nbsp; Network Congestion prompts MLB.COM to Prevent Customers from watching live games</u>- Aug 8, 2008</strong></p>
<p>On August 6th, I received bogus blackout messages for each live <strong>mlb.com </strong>game I tried to watch. This was independent of the streaming speed (I&#8217;m a premium subscriber that usually watches at 1.2Mb/sec). When I tried to access a different game, I received a page with this message: &quot;You&#8217;ve reached this page in error.&quot; When I entered my zip code=95050, I got a messsage back indicating that I was blacked out for SF and Oakland. <em>But I was not trying to watch either of those teams! <br />
</em><br />
When I called tech support, I was told there was a mismatch between my IP address (in San Jose, CA) and the games I was trying to watch. That seems to be a huge software error in the MLB.com server. Then the tech said that &quot;<strong>during periods of network congestion users sometimes get bogus blackout messages</strong>.&quot; &nbsp;Finally, he had me remove and re-install a new version of the Silverlite media player. That seemed to fix the problem, but why? Is there a software bug in the previous version of Silverlite and if so, will&nbsp;the new version fix the&nbsp;problem (e.g. by allowing for a deeper playback buffer?&nbsp;&nbsp; I just checked the mlbsupport forum and another user complained about the exact same false blackout problem.</p>
<p><a href="http://www.mlbsupport.com/forum/viewtopic.php?f=5&amp;t=1013&amp;sid=7bc8c8647654ee3fd6e66ad926f6f38b">http://www.mlbsupport.com/forum/viewtopic.php?f=5&amp;t=1013&amp;sid=7bc8c8647654ee3fd6e66ad926f6f38b</a></p>
</div>
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		<title>Monitoring Goes Home</title>
		<link>http://viodi.com/2008/07/09/monitoring-goes-home/</link>
		<comments>http://viodi.com/2008/07/09/monitoring-goes-home/#comments</comments>
		<pubDate>Wed, 09 Jul 2008 14:50:56 +0000</pubDate>
		<dc:creator>Ken Pyle</dc:creator>
		
		<category><![CDATA[Viodi View]]></category>

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		<description><![CDATA[One of the best things about the Connections Conference is the quantity and quality of primary research data presented by Parks Associates.&#160;Tricia Parks, Founder and CEO of Parks Associates, gave a speech titled, The Consumer Purchase Process - Evolution and Curved Roads, in which she provided an overview of some of their primary research regarding [...]<p><a href="http://sharethis.com/item?&#038;wp=2.6&#38;publisher=e675f59f-a23f-43c2-b6c4-2d38c1020dc3&#38;title=Monitoring+Goes+Home&#38;url=http%3A%2F%2Fviodi.com%2F2008%2F07%2F09%2Fmonitoring-goes-home%2F">ShareThis</a></p>]]></description>
			<content:encoded><![CDATA[<p>One of the best things about the <a target="_blank" href="http://www.parksassociates.com/events/connections/2008/">Connections Conference</a> is the quantity and quality of primary research data presented by Parks Associates.&nbsp;<strong>Tricia Parks</strong>, Founder and CEO of <strong>Parks Associates</strong>, gave a speech titled, <i>The Consumer Purchase Process - Evolution and Curved Roads</i>, in which she provided an overview of some of their primary research regarding broadband customers.&nbsp;&nbsp;</p>
<p>The key takeaway is that broadband households are drivers of consumer electronics spending.&nbsp;US Broadband households, which represent 54% of the population, purchased 66 to 72% of all consumer electronics.&nbsp;50% of the broadband households bought a PC in 2007.&nbsp;Another related driver is that households with kids spend more per year on consumer electronics ( $2,124 versus $1,734) as compared to households without kids.&nbsp;&nbsp;&nbsp;</p>
<p><a target="_blank" href="http://www.actiontec.com/"><img width="210" vspace="3" hspace="3" height="308" align="right" alt="Prototype Actiontec menu for home monitoring" src="http://viodi.com/wordpress/wp-content/uploads/image/080700/lesley's%20home%20devices-small.JPG" /></a>Connecting the various devices that people are purchasing was the subject of a panel led by <strong>Rob Gelphman</strong> of the <a target="_blank" href="http://www.mocalliance.org/en/index.asp">Multimedia over Coax Alliance</a> [a Viodi View sponsor].&nbsp;The home network, at least of the wireless version, is still not plug-and-play, as evidenced by the high return rates of between 18 to 20%.&nbsp;Less than 1% of these returns are for defective units, while most of the returns is incompatibility or difficulties with installation, according to Daniel Wong of D-Link. &nbsp;Self-install of networking devices are still a challenge for the average consumer as evidenced by the high return rates for these devices.&nbsp;</p>
<p><strong>RyanTykwinski of Best Buy</strong> stated that the feedback from customers is that WiFi quality of service isn&rsquo;t good enough.&nbsp;Further, 802.11g wasn&rsquo;t a big improvement over 802.11a/b, so there is hesitancy among consumers to move to 802.11n.&nbsp;New customers don&rsquo;t have a compelling reason to expand their wireless network.&nbsp;Notebook computers have been a driver for wireless, but Tywinski suggested that this segment is saturated and that new potential customers of wireless don&rsquo;t have a compelling reason to upgrade.&nbsp;</p>
<p>At the same time, <strong>Daniel Wong </strong>of <a target="_blank" href="http://www.dlink.com/">D-Link </a>suggested that Powerline or MoCA solutions still haven&rsquo;t come down enough in price at the consumer level to create a demand similar to wireless.&nbsp; Wong also mentioned that return rates for WiFi routers are between 18 to 20%, while less than 1% of these returns are for defective units.<span style="">&nbsp; </span>The problems tend to be with installation and incompatibility between devices.<span style="">&nbsp; </span></p>
<p><a target="_blank" href="http://www.actiontec.com/"><img width="248" vspace="3" hspace="3" height="187" align="right" alt="Example of camera monitoring of a lived-in, 60 year old house retrofitted to be a smart home." src="http://viodi.com/wordpress/wp-content/uploads/image/080700/lesley's%20house-small.JPG" />Actiontec</a> has taken an approach of working with Communication Service Providers, such as Verizon, Qwest and TDS, to promulgate MoCA technology inside their residential gateways.&nbsp;They clearly see the value-add in working closely with these operators to introduce technology to consumers, so as to reduce customer troubles.&nbsp;</p>
<p>Along these lines, one of the more interesting demonstrations at the show was a demonstration of a Smart Home concept using 4Home software integrated into one of their routers. From a PC or mobile web browser, it was possible to control lights, set alarms and remotely video monitor through multiple cameras, a real live home.&nbsp;The thing that was impressive about this home is that it is a 60 year old home, lived in by real people (more on this in a future issue).&nbsp;&nbsp; From a telco perspective, the smart home router could provide a relatively inexpensive way to upgrade a household from broadband to a smart broadband home.&nbsp;</p>
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		<title>Battle of the Network CTOs?</title>
		<link>http://viodi.com/2008/06/24/battle-of-the-network-ctos/</link>
		<comments>http://viodi.com/2008/06/24/battle-of-the-network-ctos/#comments</comments>
		<pubDate>Wed, 25 Jun 2008 01:22:43 +0000</pubDate>
		<dc:creator>Ken Pyle</dc:creator>
		
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		<description><![CDATA[Actually, the discourse between Mark<p><a href="http://sharethis.com/item?&#038;wp=2.6&#38;publisher=e675f59f-a23f-43c2-b6c4-2d38c1020dc3&#38;title=Battle+of+the+Network+CTOs%3F&#38;url=http%3A%2F%2Fviodi.com%2F2008%2F06%2F24%2Fbattle-of-the-network-ctos%2F">ShareThis</a></p>]]></description>
			<content:encoded><![CDATA[<p>Actually, the discourse between <strong>Mark<wegleitner </strong>, <strong>Chris Rice</strong> and <strong>Pieter Poll</strong> of <strong>Verizon</strong>, <strong>AT&amp;T</strong> and <strong>Qwest</strong>, respectively, was quite civil, although the approaches each of these companies is taking to providing video and deploying their networks are quite different.&nbsp;A common theme of Wegleitner and Rice was that service is past launch and it is about executing and building upon the video platforms they already have.&nbsp;Rice suggested that many of the technical issues are beyond them and now it is about internal cultural issues and ensuring that they train enough technicians fast enough to meet demand.&nbsp;&nbsp; &nbsp;&nbsp;</wegleitner></strong></p>
<p>Poll suggested that Qwest is betting on the Internet for delivery of video, although he indicated that Qwest has a great relationship with DirecTV for video.&nbsp;He pointed out that young people are less interested in linear television and want on-demand content.&nbsp;Qwest has focused on Metro Ethernet and ensuring Quality of Service, so that they can do a better job of delivering over-the-top video.&nbsp;Similarly, Wegleitner acknowledged the challenge of the backbone and mentioned what they are doing with the <a href="http://www.dcia.info/activities/#P4P" target="_blank"><strong>Distributed Computing Industry Association</strong></a> (DCIA) to use peer to peer technology to make for more efficient network.&nbsp;</p>
<p>All three speakers stressed the importance of being able to manage bandwidth and devices in the home.&nbsp;The home network was termed, &ldquo;the final frontier,&rdquo; by Chris Rice.&nbsp;According to Wegleitner, Verizon has <strong>3.7 million CPE</strong> under management today.&nbsp;Poll said that TR 69 is a start as far as remote management. Poll suggested that the future is the interaction of smart home networking with a smart network.&nbsp;According to Poll, telcos need to take advantage of their position as trusted entity, if they are going to be successful in the home network.&nbsp;</p>
<p>Rice pointed out that home networking also has potential for reducing energy consumption by enabling new efficiency through remote control of appliances, etc.&nbsp;AT&amp;T is pushing for Uverse to be the first energy-star rated communications service, while Verizon has a goal of 20% improvement in energy efficiency in their equipment.&nbsp;Along these lines, Poll indicated that thin-client, &ldquo;<strong>cloud computing</strong>&rdquo; uses less energy than a traditional PC on every desk.&nbsp;</p>
<p>In the end, these three technologists had more in common than not in terms of what the challenges and opportunities are.&nbsp;Interestingly, the networks they are deploying to meet those opportunities continue to grow further apart.&nbsp;</p>
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		<title>Obscenity on ABC, Advertising on PBS, H.R. 6320 – Regulation of Broadband TV on the Horizon?</title>
		<link>http://viodi.com/2008/06/24/fcc/</link>
		<comments>http://viodi.com/2008/06/24/fcc/#comments</comments>
		<pubDate>Tue, 24 Jun 2008 22:20:09 +0000</pubDate>
		<dc:creator>Ken Pyle</dc:creator>
		
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		<description><![CDATA[The inspiration for this article was a decision a few months ago by the FCC to slap a huge fine on ABC Affiliates for violating obscenity rules in airing an episode of &#8220;NYPD&#8221;.&#160;&#160; The FCC Order, although extremely descriptive about the nudity, sparked my curiosity.&#160;

&#34;&#8230;&#8230;&#8230;The camera shot includes a full view of her buttocks and [...]<p><a href="http://sharethis.com/item?&#038;wp=2.6&#38;publisher=e675f59f-a23f-43c2-b6c4-2d38c1020dc3&#38;title=Obscenity+on+ABC%2C+Advertising+on+PBS%2C+H.R.+6320+%E2%80%93+Regulation+of+Broadband+TV+on+the+Horizon%3F&#38;url=http%3A%2F%2Fviodi.com%2F2008%2F06%2F24%2Ffcc%2F">ShareThis</a></p>]]></description>
			<content:encoded><![CDATA[<p>The inspiration for this article was a <a href="http://hraunfoss.fcc.gov/edocs_public/attachmatch/FCC-08-25A1.txt" target="_blank"><strong>decision a few months ago by the FCC </strong></a>to slap a huge fine on ABC Affiliates for violating obscenity rules in airing an episode of &ldquo;NYPD&rdquo;.<span>&nbsp;&nbsp; </span>The FCC Order, although extremely descriptive about the nudity, sparked my curiosity.&nbsp;</p>
<blockquote>
<p>&quot;&#8230;&#8230;&#8230;The camera shot includes a full view of her buttocks and her upper legs as she leans across the sink to hang up her robe&#8230;&#8230;&#8230;..&quot;</p>
</blockquote>
<p>In years past, I would have been in the dark.&nbsp;Thanks to the power of Internet video, however, I was able to find a copy of the video within 30 seconds and view for myself what the FCC considered obscene.&nbsp; The image below is a screen capture of one of the tamer shots. &nbsp;<span> <a href="http://showhype.com/video/charlotte_ross_nypd_blue_shower_scene_with_audio/" target="_blank"><img width="228" vspace="3" hspace="3" height="186" align="right" src="http://viodi.com/wordpress/wp-content/uploads/image/080601/charlotte-ross.jpg" alt="Click here to see the video - assuming it hasn't been removed.  In my opinion, it crosses the line" /></a>&nbsp; </span></p>
<p>You can see the video by clicking on this <a href="http://www.showhype.com/video/charlotte_ross_nypd_blue_shower_scene_with_audio/" target="_blank"><strong>link </strong></a>(assuming that ABC doesn&rsquo;t make YouTube remove it). &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p>
<p>The point is, what was obscene on broadcast television does not violate FCC rules on broadband television; at least yet.&nbsp;This skirting of broadcast television rules could be the biggest impact that broadband TV has on the future of television, as this provides a new medium for the broadcast networks to create derivative products (e.g. an even coarser version of the &ldquo;Family Guy&rdquo;).&nbsp;Things like limits on advertising to children, hard liquor advertisements, the fairness doctrine, nudity and swearing are beyond the FCC&rsquo;s current scope for regulating video over the Internet.&nbsp;</p>
<p>Another piece of evidence that the television business model and rules are changing is <a target="_blank" href="http://bits.blogs.nytimes.com/2008/06/11/pbs-goes-commercial-on-hulu/"><strong>Hulu&rsquo;s deal with PBS</strong></a> to put advertisements in front of its programming [thanks Viodi View reader, Peggy for pointing this out).&nbsp;&nbsp; This would have been a huge deal 20 years ago, when PBS was available only in a broadcast medium.</p>
<p>Where it will get interesting is when politicians start hearing complaints from constituents about &ldquo;FCC rule violations.&rdquo;&nbsp;Of course, the FCC won&rsquo;t have rules (although they will probably try to figure out how to expand their powers) and Congress will get involved and it will get real political.&nbsp;Knowing how long it generally takes the Federal Government to act, this sort of political uproar may still be a long ways out (it took 5 years for the FCC to rule on the aforementioned NYPD obscenity case).&nbsp;</p>
<p>Just as I was about to publish this article I saw today&#8217;s issue of the OPASTCO 411, which summarized the <a target="_blank" href="http://thomas.loc.gov/home/gpoxmlc110/h6320_ih.xml"><strong>Markey Bill ( H.R. 6320</strong></a>).&nbsp; This Bill is an indication that the future may be closer than I thought.&nbsp; H.R. 6320 calls for captioning and providing emergency alert info for video over the net, as well as adding requirements for other IP devices.&nbsp;Clearly, this is a grab to regulate the Internet and it probably will not be successful in this election year, but it is start of what could be a very long and interesting fight.&nbsp;&nbsp;&nbsp;&nbsp;</p>
<p>To avoid future legislation, the Broadband TV industry should adhere to current broadcast rules as much as possible and, as needed, set new guidelines.&nbsp;&nbsp; This may require the various industry players to reach across ecosystems and proactively work together.&nbsp;</p>
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		<title>Signs of the Video Times</title>
		<link>http://viodi.com/2008/06/20/signs-of-the-video-times/</link>
		<comments>http://viodi.com/2008/06/20/signs-of-the-video-times/#comments</comments>
		<pubDate>Fri, 20 Jun 2008 15:28:55 +0000</pubDate>
		<dc:creator>Ken Pyle</dc:creator>
		
		<category><![CDATA[Viodi View]]></category>

		<category><![CDATA[advertising]]></category>

		<category><![CDATA[photos]]></category>

		<category><![CDATA[video]]></category>

		<category><![CDATA[video store]]></category>

		<guid isPermaLink="false">http://viodi.com/?p=164</guid>
		<description><![CDATA[The signs of the changing video landscape were literally signs in the case of these photos I snapped yesterday.&#160;The demise of Bradley Video, a once strong independent video store in Silicon Valley, is an indication that the traditional brick and mortar approach to renting and selling videos is quickly being substituted for other means of [...]<p><a href="http://sharethis.com/item?&#038;wp=2.6&#38;publisher=e675f59f-a23f-43c2-b6c4-2d38c1020dc3&#38;title=Signs+of+the+Video+Times&#38;url=http%3A%2F%2Fviodi.com%2F2008%2F06%2F20%2Fsigns-of-the-video-times%2F">ShareThis</a></p>]]></description>
			<content:encoded><![CDATA[<p>The signs of the changing video landscape were literally signs in the case of these photos I snapped yesterday.&nbsp;The demise of Bradley Video, a once strong independent video store in Silicon Valley, is an indication that the traditional brick and mortar approach to renting and selling videos is quickly being substituted for other means of delivery; whether via snail mail, electronic downloads or streaming.&nbsp;It is sad for the folks whose livelihoods depended on this business.&nbsp; The impact goes beyond the owner and employees, as this particular store used to be a big advertiser in the sports section of the local newspaper.&nbsp;</p>
<p style="text-align: center;">&nbsp;<br />
<input width="400" type="image" height="300" alt="Video store closing" src="http://viodi.com/wordpress/wp-content/uploads/image/080601/102_4628.JPG" longdesc="undefined" /></p>
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		<title>Market for Location Based Services and Technologies</title>
		<link>http://viodi.com/2008/06/13/location-based-services-and-technologies/</link>
		<comments>http://viodi.com/2008/06/13/location-based-services-and-technologies/#comments</comments>
		<pubDate>Fri, 13 Jun 2008 16:02:10 +0000</pubDate>
		<dc:creator>Alan Weissberger</dc:creator>
		
		<category><![CDATA[Viodi View]]></category>

		<category><![CDATA[IEEE ComSoc SCV]]></category>

		<category><![CDATA[LBS]]></category>

		<category><![CDATA[Navigation]]></category>

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		<description><![CDATA[Note:&#160; IEEE ComSoc SCV had a great workshop on this topic June 19th at the SFO Crown Plaza Hotel.&#160;&#160;The workshop summary report appears elsewhere on viodi.com.&#160;
&#160;
The following notes are a transcription from a Yankee Group&#160;LBS telebriefing I attended June 12, 2008:
&#160;

Location Based Services (LBS):&#160; The Final Destination

&#8226; Navigation is a great first stop for location [...]<p><a href="http://sharethis.com/item?&#038;wp=2.6&#38;publisher=e675f59f-a23f-43c2-b6c4-2d38c1020dc3&#38;title=Market+for+Location+Based+Services+and+Technologies&#38;url=http%3A%2F%2Fviodi.com%2F2008%2F06%2F13%2Flocation-based-services-and-technologies%2F">ShareThis</a></p>]]></description>
			<content:encoded><![CDATA[<p><u><strong>Note:</strong></u>&nbsp; IEEE ComSoc SCV had a great workshop on this topic June 19th at the SFO Crown Plaza Hotel.&nbsp;&nbsp;The workshop summary report appears elsewhere on viodi.com.&nbsp;</p>
<div>&nbsp;</div>
<div>The following notes are a transcription from a <strong>Yankee Group&nbsp;LBS telebriefing </strong>I attended June 12, 2008:</div>
<div>&nbsp;</div>
<div>
<strong><u>Location Based Services (LBS):&nbsp; The Final Destination</u></strong></div>
<div><strong><br />
</strong>&bull; <strong><font color="#0000ff">Navigation</font></strong> is a great first stop for location based services<br />
&ndash; Highly compelling with a wide audience reach<br />
&ndash; Consumers are willing to pay $10 per month</div>
<div>
&bull; Navigation prices will have to come down, and thus, margins<br />
&ndash; Competition is heating up with new market entrants<br />
&ndash; Low-cost alternatives are available</div>
<div>
&bull; Location information will enhance a wide variety of mobile internet applications<br />
&ndash; Value added content for apps from community to transportation</div>
<div>
&bull; <strong>Navigation is the only application on the horizon that warrants charging any more than an extra $1 or $2 per month<br />
</strong>&ndash; Don&rsquo;t fulfill a substantial need<br />
&ndash; Don&rsquo;t have a broad addressable market<br />
&ndash; More ecosystem participation is needed to facilitate apps beyond navigation</div>
<div>
&bull; <strong>LBS is not a subscription-based money maker for mobile operators</strong> but there will be financial opportunities through advertising, etc. that will be lucrative across the value chain</div>
<div>
<strong><u>The Perfect LBS Storm of Events (a checklist)</u><br />
</strong>&bull; Mobile operators put marketing muscle behind LBS<br />
&ndash; Wow&hellip;consumers will pay $10 a month???!$%$#%$#%$</div>
<div>
&bull; Handset vendors commit to LBS<br />
&ndash; GPS is no longer just for CDMA</div>
<div>
&bull; Application providers rush to design cool apps<br />
&ndash; Oink!</div>
<div>
&bull; Consumers embrace real-time local information<br />
&ndash; Garmin has shown the way</div>
<div>
&bull; Content providers and local businesses want to widen their reach<br />
&ndash; Does anyone sell gas for under $4 anymore???</div>
<div>
&bull; GPS is not the only answer to location information<br />
&ndash; Triangulation, WiFi, and good ole&rsquo; zip code entry</div>
<div>&nbsp;</div>
<div><strong><u>The $10 Navigation Price Point Is Not Sustainable</u></strong></div>
<div>
&bull; <strong>The $10 monthly standalone subscription price of navigation will drop by 2009 at the latest<br />
</strong>&ndash; Inexpensive entry-level PNDs<br />
&ndash; The entrance of AT&amp;T and T-mobile, Google and Yahoo, Samsung and LG<br />
&ndash; Low-cost alternatives, such as the $99 Garmin Mobile XT<br />
&ndash; Nuviphone and other navigation-optimized devices<br />
&ndash; Complex value chain<br />
&bull; Nokia/NAVTEQ, TomTom/TeleAtlas, Google, Medio, who else?&hellip;<br />
&bull; Mobile operators must allow consumers to &ldquo;snack&rdquo; on location<br />
&ndash; Daily, weekly, monthly? ($2/day, $4/week, $10/month)<br />
&bull; A lower price will kill the margins for the operator<br />
&ndash; Has to share with the app provider, mapping data provider, content provider, infrastructure vendor, etc.<br />
&bull; <strong>The bundle is coming</strong><br />
&ndash; Sprint Power Vision Navigation Pack for $20, Simply Everything for $99<br />
&ndash;&nbsp;Partial ad subsidies: click to call, premium listings</div>
<div>
<strong><u>Navigation is first successful application of LBS, but additional services are poised for mainstream adoption</u></strong></div>
<div>&nbsp;</div>
<div>&bull;Transportation (traffic recognition, parking space finder)</div>
<div>&nbsp;</div>
<div>&bull;Community (dating, social networking, friend &amp; family finder, photo geo-tagging)</div>
<div>&nbsp;</div>
<div>&bull;Local search (local POI, reviews,events, weather)</div>
<div>&nbsp;</div>
<div>&bull;Mobile commerce (shopping &amp; product finder, real estate listing)</div>
<div>&nbsp;</div>
<div>&bull;Mobile marketing (coupons)</div>
<div>&nbsp;</div>
<div><strong><u>Location will enhance where, how and why consumers use their phones</u></strong></div>
<ul>
<li>Communications (tracking people and places)</li>
<li>Commerce</li>
<li>Marketing and couponing</li>
</ul>
<div><u><strong>Though LBS possibilities are many, few companies are capable and ready to integrate real time interactivity</strong></u></div>
<div><strong><br />
</strong>&bull; Companies with systems capable of utilizing location are much further along in the implementation cycle than companies with inadequate internal systems<br />
&bull; But even among those companies who&rsquo;s systems are capable, less than half have implemented or are in the process of implementing mobile coupon and marketing<br />
programs<br />
&bull; This is significant because outside of simple navigation, most LBS applications share significant network effects</div>
<div>&nbsp;</div>
<div><strong>The above conclusions were documented in a Yankee Group Survey which asked: </strong></div>
<div>Are your internal systems capable of utilizing location &amp; real time interactivity?</div>
<div>
312 respondents were split into 3 groups:</div>
<div>
-We don&#8217;t know what&#8217;s required, 36.5%<br />
-Our systems are not capable, 26.6%<br />
-Yes, we are capable,&nbsp; 36.8%</div>
<div>&nbsp;</div>
<p>&nbsp;</p>
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		<title>WiMAX Patent Pool Planned by Cisco Systems Inc., Intel Corp., Samsung Electronics Co., Sprint Nextel Corp., Alcatel-Lucent and Clearwire</title>
		<link>http://viodi.com/2008/06/10/wimax-patent-pool-planned-by-cisco-systems-inc-intel-corp-samsung-electronics-co-sprint-nextel-corp-alcatel-lucent-and-clearwire/</link>
		<comments>http://viodi.com/2008/06/10/wimax-patent-pool-planned-by-cisco-systems-inc-intel-corp-samsung-electronics-co-sprint-nextel-corp-alcatel-lucent-and-clearwire/#comments</comments>
		<pubDate>Tue, 10 Jun 2008 15:26:20 +0000</pubDate>
		<dc:creator>Alan Weissberger</dc:creator>
		
		<category><![CDATA[Viodi View]]></category>

		<category><![CDATA[ipr]]></category>

		<category><![CDATA[OPA]]></category>

		<category><![CDATA[Open Patent Alliance]]></category>

		<category><![CDATA[patent pool]]></category>

		<category><![CDATA[wimax]]></category>

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		<description><![CDATA[Computerworld and the WSJ&#160;articles state&#160;that several WiMAX stakeholders will jointly license patents that cover WiMAX technology in an attempt to limit royalty rates that could deter customers from using it. The group of six, now known as the Open Patent Alliance (OPA), wants to make IPR costs predictable so that the WiMAX ecosystem will grow.
Larry [...]<p><a href="http://sharethis.com/item?&#038;wp=2.6&#38;publisher=e675f59f-a23f-43c2-b6c4-2d38c1020dc3&#38;title=WiMAX+Patent+Pool+Planned+by+Cisco+Systems+Inc.%2C+Intel+Corp.%2C+Samsung+Electronics+Co.%2C+Sprint+Nextel+Corp.%2C+Alcatel-Lucent+and+Clearwire&#38;url=http%3A%2F%2Fviodi.com%2F2008%2F06%2F10%2Fwimax-patent-pool-planned-by-cisco-systems-inc-intel-corp-samsung-electronics-co-sprint-nextel-corp-alcatel-lucent-and-clearwire%2F">ShareThis</a></p>]]></description>
			<content:encoded><![CDATA[<div class="postbody">Computerworld and the WSJ&nbsp;articles state&nbsp;that several WiMAX stakeholders will jointly license patents that cover WiMAX technology in an attempt to limit royalty rates that could deter customers from using it. The group of six, now known as the Open Patent Alliance (OPA), wants to make IPR costs predictable so that the WiMAX ecosystem will grow.</p>
<p>Larry Goldstein, a patent lawyer who wrote a book on patent pools, said the WiMax group could reduce the number of licensing deals to be negotiated even if some patent holders don&#8217;t join. &quot;It can cut down on the onerous negotiations and cut down on the overall royalty rate,&quot; he said.</p>
<p><a target="_blank" href="http://online.wsj.com/article/SB121297783001956285.html">http://online.wsj.com/article/SB121297783001956285.html</a></p>
<p>In a webcast on June 9th the OPA members made it clear that companies that join the group don&#8217;t relinquish their patents. The IPR remains with the owners and they are free to use them. Instead the group will work to make it easier for others to license those patents.</p>
<p>In addition, the OPA referred to itself as a &quot;patent pool&quot; and said that it is very different from the WiMAX Forum, an organization with a goal of promoting interoperability and collaboration among its members.&nbsp;</p></div>
<div class="postbody">&nbsp;</div>
<div class="postbody">The WiMAX Forum conducted an independent IPR study in October 2006 finding about 1550 WiMAX-related patents owned by 330 companies. Samsung has the largest share of patents at 20%. Also, the study found that 74% of companies with more than 10 patents were WiMAX Forum member companies. Outsiders who have essential patents that might attempt a legal block to stifle WiMAX deployments appear limited. While the OPA initially will focus its efforts on the WiMAX standard, it may work with other industry groups in the future.</p>
<p>Sriram Viswanathan, general manager, WiMAX program office and vice president of Intel Capital said that &quot;it&#8217;s very important to have predictable costs of IPR and that has not existed in the cell phone market. OPA removes that.&quot;</p>
<p>Barry West, CTO of Sprint Nextel and president of Xohm and the &quot;new&quot; Clearwire, said that Sprint is a big believer in the power of the embedded device model, adding that having a large number of device makers is key to this model. &quot;To encourage this, it&#8217;s helpful if IPR is easy and predictable. I look foward to working with the OPA and I encourage others to join so we can rapidly spread the growth of WiMAX devices.&quot;</p>
<p><u><strong>Our Take:</strong></u>&nbsp;</div>
<div class="postbody">&nbsp;</div>
<div class="postbody">WiMAX players need to make the technology available quickly and inexpensively to get a head start on LTE, which all Cellco&#8217;s are likely to deploy in the 2011 time frame. The WiMAX patent pool&nbsp;is a step in the right direction.&nbsp;&nbsp; However, we still believe that WiMAX will succeed only in developing countries that have visionary regulators (not like in India- see our two <a target="_blank" href="http://viodi.com/2008/06/02/update-on-wimax-in-india-article/"><strong>WiMAX in India post</strong></a>s).</div>
<div class="postbody">&nbsp;</div>
<div class="postbody">Here is another view:&nbsp; <strong><u>WiMax Patent Pool, Looking a bit Shallow</u></strong></div>
<div class="postbody">&nbsp;</div>
<div class="postbody"><a href="http://www.wimax360.com/profiles/blog/show?id=610217%3ABlogPost%3A80661">http://www.wimax360.com/profiles/blog/show?id=610217%3ABlogPost%3A80661</a></div>
<div class="postbody">&nbsp;</div>
<div class="postbody">&nbsp;</div>
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