Posts Tagged ‘ market ’

The Virtual Living Room

March 18, 2008
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Although the title of iHollywood’s conference this week was, the Digital Living Room, The Virtual Living Room would have an equally good description. A common theme throughout the show was the idea of portability and that consumers want to be able to consume entertainment on their own terms; wherever they are and whatever time it is.  OK,…

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Artichoke City & Other Stories

March 12, 2008
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Artichoke City & Other Stories

Telling stories and using imagery to let people draw their own conclusions. This was one of the key messages given by Jim Gilmartin of Coming of Age at CalCom’s 2008 Annual Meeting in Monterey. He was speaking in the context of effective marketing to baby boomers and older customers. Read on to see what this picture has to…

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A Market-Based FCC?

February 29, 2008
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A Market-Based FCC?

The FCC released three studies regarding on the topic of licensed versus unlicensed spectrum. These could be very critical policy papers that shape the future of spectrum allocation and are important for Congress to read. Interesting timing, as their release comes during the 700 MHz bidding process. Of particular interest, is Working Report #43, which looks at the…

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Viodi View – 02/06/08 Issue

February 2, 2008
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Viodi View – 02/06/08 Issue

The Super Bowl, Super Tuesday and Mardi Gras are behind us. Lots of hype, excitement and, even some substance, associated with these events. With Mardi Gras, there is no substitution for being there. The super events, however, are better on television and even better when augmented with broadband. The intersection of broadband and television and the way these media…

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