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	<title>The Viodi View &#187; Navigation</title>
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		<title>IEEE ComSoc-SCV Workshop: Location Based Technologies and Services</title>
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		<pubDate>Fri, 27 Jun 2008 00:23:43 +0000</pubDate>
		<dc:creator>Alan Weissberger</dc:creator>
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		<description><![CDATA[Summary of Location Based Technologies and Services Workshop [June 19, 2008, Crown Plaza Hotel, San Francisco International Airport]&#160; Alan J. Weissberger IEEE ComSoc- SCV Secretary and Program Chair Backgrounder: &#160; Yankee Group tele-briefing report on Location Based Services and Technologies: http://viodi.com/2008/06/13/location-based-services-and-technologies/ Speaker Remarks 1. Dave Reid, Director of Business Development, SiRF Technology Inc.&#160;http://sirf.com/ &#160; The world is on the go (which implies that mobile telecom services and devices will grow rapidly).&#160;SiRF believes that location awareness brings convenience to our lives.&#160;SiRF is predominantly a (fabless) semiconductor company- with the largest market share of discrete GPS chips and related intellectual property.&#160;SiRF powered mobile devices include personal navigation devices (PNDs), handheld GPS receivers, smart phones, feature phones, personal media players (PMPs), and in-dash car navigation systems.&#160; &#160; There are many types of Location Based Services (LBS&#8217;s) being deployed and being considered by network operators: navigation, social networking, location based advertising, mobile commerce, transportation, child locator, pet tracker, etc.&#160;New mobile broadband networks, like WiMAX, will be location enabled; so will new devices, including Mobile Internet Devices (MIDs) and even location aware watches.&#160;Applications and content are intersecting and this will lead to innovative new mobile services with location awareness.&#160;Enterprise customers have led applications in location [...]]]></description>
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		<title>Market for Location Based Services and Technologies</title>
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		<pubDate>Fri, 13 Jun 2008 16:02:10 +0000</pubDate>
		<dc:creator>Alan Weissberger</dc:creator>
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		<description><![CDATA[Note:&#160; IEEE ComSoc SCV had a great workshop on this topic June 19th at the SFO Crown Plaza Hotel.&#160;&#160;The workshop summary report appears elsewhere on viodi.com.&#160; &#160; The following notes are a transcription from a Yankee Group&#160;LBS telebriefing I attended June 12, 2008: &#160; Location Based Services (LBS):&#160; The Final Destination &#8226; Navigation is a great first stop for location based services &#8211; Highly compelling with a wide audience reach &#8211; Consumers are willing to pay $10 per month &#8226; Navigation prices will have to come down, and thus, margins &#8211; Competition is heating up with new market entrants &#8211; Low-cost alternatives are available &#8226; Location information will enhance a wide variety of mobile internet applications &#8211; Value added content for apps from community to transportation &#8226; Navigation is the only application on the horizon that warrants charging any more than an extra $1 or $2 per month &#8211; Don&#8217;t fulfill a substantial need &#8211; Don&#8217;t have a broad addressable market &#8211; More ecosystem participation is needed to facilitate apps beyond navigation &#8226; LBS is not a subscription-based money maker for mobile operators but there will be financial opportunities through advertising, etc. that will be lucrative across the value chain [...]]]></description>
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