The Viodi View
Shalom Be Authentic and Transparent in Your Marketing Authenticity and transparency describe the common message from the FiberConnect 2023 panel, Messages Matter: Crafting Go-to-market Plans for Fiber Broadband. Kim McKinley, CMO of UTOPIA Fiber, moderator of that panel, stressed the importance of being genuine and showcasing one’s true self to the audience. Authenticity fosters trust and builds lasting […]
A silver lining from Coronavirus may be a resurgence in civic duty; doing things for the greater good not because one is forced to do so, but because it is the right thing to do. The famous words of President Kennedy, “Ask not what your country can do for you – ask what you can […]
Storytelling is uniquely human and is an attribute that distinguishes humans from the rest of the animal kingdom and, at least for now, machines. A well-written paragraph that connects with one’s emotions and experience will make a more impactful impression than pages of specifications. Not to say that specifications aren’t necessary, but a good story […]
Patty Boyers’ Show Me State wisdom was front and center at ACA Connects’ Summit #26 in Washington last week on a panel, Succeeding in Challenging Times. One of her memorable nuggets, “You can raise your children and spoil your grandchildren, but if you spoil your children you will be raising your grandchildren,” describes the type […]
Key Topics Addressed by Leading Policymakers at ACA Summit in D.C. Retransmission consent was of course a major issue covered at the 26th Annual ACA Summit in Washington, D.C. March 19 – 21. Over 350 service providers, vendors, and other industry stakeholders participated. At the opening session on March 20, ACA President Matt Polka kicked […]