Content Ultra High Definition

Content Quality versus Content Fidelity

Mark Evensen, CTO of Entone, articulated what I have been trying to say for years. There is a difference between fidelity and quality. I contend that many viewers generally care more about the quality of the content than the fidelity of how well it is reproduced.

I look no further than my sister and brother-in-law as a proof point to this assertion. A few weeks ago, during the height of the San Jose Sharks 2008 playoff bid, I stopped by my sister’s and noticed the game was on in standard definition.¹

Having not only one but two HD DVRs in her house, I asked why this was and both my sister and brother-in-law stated that they preferred the local announcers to those who were on the high-definition feed. Granted, they probably would have preferred a high-definition picture with their local announcers, but the lesson is that content is more than just the fidelity of the picture and sound reproduction. The most important thing is the quality of the content.

¹This is the same sibling whose husband and son were convinced that they had HDTV, even though they weren’t paying for it and didn’t have a set-top from their cable operator. Eventually, they got HD as an incidental feature of the cable-operator-supplied DVR.

Author Ken Pyle, Managing Editor

By Ken Pyle, Managing Editor

Ken Pyle is co-founder of Viodi, LLC and Managing Editor of the Viodi View, a publication focused on independent telcos’ efforts to offer video to their customers. He has edited and produced numerous multimedia projects for NTCA, US Telecom and Viodi. Pyle is the producer of Viodi’s Local Content Workshop, the Video Production Crash Course at NAB, as well as ViodiTV. He has been intimately involved in Viodi’s consulting projects and has created processes for clients to use for their PPV and VOD operations, as well authored reports on the independent telco market.

Linked In Profile

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: