Viodi View

Viodi View – 12/21/11

Viodi produced and posted over 110 videos for ViodiTV in 2012 and yet that is only a partial list of our work. Many of our interviews, event reports, and recent documonials are on other sites and in some cases in our archives awaiting for an accompanying a story. We traveled from the Sierra Nevada of California to the oil rigs of North Dakota to the lowlands of South Carolina in 2011 and we will be doing more in 2012 with interviews, reports and these new documonial type videos… they’re a documentary style video with testimonials that are educational, entertaining and non-commercial product/service promotions (Roger’s definition). Contact us for more information on these as we’re likely to be in your neighborhood this year. In the meantime, check out the Media Innovations Summit video’s below for a flavor of that informative event.

The Largest Generation in History

Dan Coates of Ypulse

The largest generation in history is how Dan Coates characterizes the Millennial generation in this video interview.  Coates, president  of Ypulse, is an expert on youth and his organization is in constant contact with thousands of young people, helping major brands understand trends and the minds of young people.  He points out in this interview that the Millennial generation is different from earlier generations and are broadly described, as special, sheltered, confident, team oriented, conventional, pressured and achieving. Click here to view.

Youth Market Insights

Youth Market Insight at MIS 2011 – Part 1

In this panel session at the Media Innovations Summit, Coates joins panelists  Kathleen Gasperini, Founding Partner & SVP of Label Networks, who talks about youth culture and why this market segment interests major brands.  John Gillis, New Media Specialist for Integrated Educational Strategies,  points to the importance of understanding your audience when trying to get your message out through social networks.  Stay tuned for part 2 of this particular session, as it will soon be posted on ViodiTV.  In the meantime, view part 1 here.

Silicon Valley Youth Voice Opinions on Technology & More

Youth Panel

“I couldn’t do anything without the Internet,” is a sentiment echoed by the panelists on the youth panel at 2011 Media Innovations Summit. Bad news for providers of land line telephones, as several of the youth cited lack of convenience and reliability as reasons they prefer cell phones to land lines.  On the other hand, despite the popularity of texting, they point out that it is sometimes faster to talk to someone when collaborating on a project.  They go on to talk about their relationship with technology for entertainment and education and suggest ideas for making technology even better; such as school desks with touchscreens or hybrid virtual/real-world schools. click here for insight from this group of Silicon Valley youth.

The Long Pole in the TV Everywhere Tent

Laura Martin

With contracts that can last 10 years, the TV Ecosystem change fast enough to keep up with consumer’s changing habits or the pace of innovation set by technology.  Laura Martin of Needham and Company explains her concerns and discusses some of the questions she is asking in the face of an anemic recovery; one where consumer spending may take a while to recover.  She points out that the new technologies may spur a new ecosystem; one that is different from traditional television advertising which uses the Nielsen rating system as its currency.  Click here to view this exclusive video interview.

Football – the Milton Berle of OTT Video?

A recent Wall Street Journal article headlined how football, with its $27.9 billion TV deal, is, “The league that runs TV.” Today’s announcement that the wild card Saturday, the Pro Bowl and the Super Bowl will be available via NBC’s network web sites and Verizon’s mobile app may be the Milton Berle moment for Over-the-Top video.  With  additional camera angles, in-game highlights and live stats and replays of the always popular Super Bowl ads, this alternative channel will provide a richer experience than the traditional broadcast approach.  It will be interesting to see if the demand for streams cause a Victoria’s Secret moment as well.

Silicon Valley Niners Will Soon Have Silicon Valley Power

There is nothing like losing power on a nationally televised football game to embarrass city and utility officials. While officials struggle to explain why the lights went out on last Monday’s football game, the Forty Niners can rest assured that their new home in Santa Clara will have reliable and green power (depending upon how one measures it, 30 to 50% of Santa Clara’s power comes from renewable sources).

Speaking at the IEEE ComsocSCV meeting last week, Larry Owens of Silicon Valley Power (SVP), explained how this municipal utility uses a 57 mile fiber optic backbone as part of their strategy to ensure reliable power to its Silicon Valley partners.  These industrial partners, which include companies such as Intel as well as multiple data centers, represent  87% of  their demand.  The point is that reliable power is a must-have for these customers.

Owens pointed out how replacing their copper network with fiber has helped to give them reliability of, “almost four 9s”.  A side benefit to this has been a dark fiber network that Silicon Valley Power leases to its partners and provides the backbone for soon-to-be city-wide WiFi network.  Click here to view Alan Weissberger’s preview of the event, as well as the comments from attendees.

Click here to get a preview of IEEE ComsocSCV’s next event with Deutsche Telekom (DT/ T-Labs) at their Palo Alto facility.

Some Tweets and Short Thoughts:

  • Fiber to the Oil Well – How did I miss that this video was posted
  • Nice surprise to see Robert Furniss, former Raynet colleague, at the IEEE ComsocSVC event – cool work he is doing with Bay Area. Assn of Kidney Patients
  • At Media Innovations Summit, ex Cable Exec Mark Mangiola, “Sports is killing the [cable] business….content COGS used to be 19%, now closer to 60%”
  • Interesting, YouTube doesn’t charge tax on their movies – don’t they have a nexus in California?

The Korner – Hard Questions for ISPs

Cutting CableTo some extent, this article is somewhat old news.  Reported by hundreds of news outlets over the summer, the plight of a Seattle-area man and his struggles was a test case of sorts for how broadband providers deal  with bandwidth caps.  Eventually, the cable company “fired” this customer.  Fortunately for him, the incumbent telco had an alternative. Now, with that telco set to impose its own bandwidth limits, will Andre Vrignaud be faced with a similar problem in three months?

The Viodi article, published last summer, never quite made it to the Viodi View, but the questions raised by Vrignaud, which were  highlighted in that post, are as relevant now as they were then.  The question raised by this author as to whether there is an implicit minimum of 1.62 Terabytes per month is one that would make for an interesting debate in 2012.  Click here to read the article and opine about this controversial topic.

Until the next issue of Viodi View, best wishes for a Merry Christmas and a prosperous and healthy 2012.

Author Ken Pyle, Managing Editor

By Ken Pyle, Managing Editor

Ken Pyle is co-founder of Viodi, LLC and Managing Editor of the Viodi View, a publication focused on independent telcos’ efforts to offer video to their customers. He has edited and produced numerous multimedia projects for NTCA, US Telecom and Viodi. Pyle is the producer of Viodi’s Local Content Workshop, the Video Production Crash Course at NAB, as well as ViodiTV. He has been intimately involved in Viodi’s consulting projects and has created processes for clients to use for their PPV and VOD operations, as well authored reports on the independent telco market.

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