Viodi View

Viodi View – 10/13/23


Be Authentic and Transparent in Your Marketing

Authenticity and transparency describe the common message from the FiberConnect 2023 panel, Messages Matter: Crafting Go-to-market Plans for Fiber Broadband.  Kim McKinley, CMO of UTOPIA Fiber, moderator of that panel, stressed the importance of being genuine and showcasing one’s true self to the audience. Authenticity fosters trust and builds lasting connections with customers.

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Enforcement Is a Must to Ensure Equitable Broadband Deployment

“It’s truly a crime that these entities are submitting false reports to the federal government,” states Chad Rupe, General Manager of Ponderosa.  Speaking at NTCA’s 2023 RTIME, Rupe’s concern is that some companies have been falsifying data by claiming they are providing service in areas where they are not. New Lisbon Holdings, Inc. CEO, John Greene, adds that this deceptive action takes away funding from building broadband infrastructure to unserved rural communities.

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Beyond the Fiber Halo

A recent study, led by RVA, LLC and sponsored by the Fiber Broadband Association, found that consumers have a very positive perception of fiber-to-the-home (FTTH). In the study of 4,000 randomly selected, U.S. online customers, 63% of respondents said that fiber is the best type of internet available, and 33% said they would be very likely to switch to a fiber provider if one became available in their area, according to Michael Render.

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The Open ODN – Upgrade Without Downtime

A customer support issue from decades ago remains fresh in Bernd Hesse’s mind. He saw first-hand at Raynet that it was not possible to implement a physical upgrade to the optical last-mile network without significant service disruption. In our recent interview, Hesse contends that this issue remains. Hesse’s solution is to bring the industry together to focus on this issue. 

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All Points Lead to Fiber Broadband

All Points Broadband could be a metaphor for the unserved locations that are the focus of the company with that name. With a goal of connecting over 80,000 unserved rural locations by the end of 2025, All Points is bringing Fiber to the Home (FTTH) to parts of rural Kentucky, Maryland, Pennsylvania, and Virginia that are on the unconnected side of the digital divide. It was great and a pleasant surprise to catch up with Tom Whitaker and hear his thoughts on the opportunities and challenges of building such an extensive network from scratch.

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Some Tweets and Short Thoughts

The Korner – Painting the Town Fiber

Fiber on demand is the benefit of TRAXyL’s solution for installing fiber on roads, runways, and bridges, states Blaine Riney. Riney, TRAXyL’s Business Development Manager, describes their technique as painting fiber on a surface. Installing up to 1,000 feet per hour with up to 72 fibers (3 each, 24 fiber cables) allows an operator to react much faster to customer demand than traditional construction approaches.

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Author Ken Pyle, Managing Editor

By Ken Pyle, Managing Editor

Ken Pyle is Marketing Director for the Broadband Forum. The mission of this 25+-year-old non-profit “is to unlock the potential for new markets and profitable revenue growth by leveraging new technologies and standards in the home, intelligent small business, and multi-user infrastructure of the broadband network.”

He is also co-founder of Viodi, LLC and Managing Editor of the Viodi View, a publication focused on the rural broadband ecosystem, autonomous vehicles, and electric aviation. He has edited and produced numerous multimedia projects for NTCA, US Telecom and Viodi. Pyle is the producer of Viodi’s Local Content Workshop, the Video Production Crash Course at NAB, as well as ViodiTV. He has been intimately involved in Viodi’s consulting projects and has created processes for clients to use for their PPV and VOD operations, as well authored reports on the independent telco market.

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