Shalom
Be Authentic and Transparent in Your Marketing
Authenticity and transparency describe the common message from the FiberConnect 2023 panel, Messages Matter: Crafting Go-to-market Plans for Fiber Broadband. Kim McKinley, CMO of UTOPIA Fiber, moderator of that panel, stressed the importance of being genuine and showcasing one’s true self to the audience. Authenticity fosters trust and builds lasting connections with customers.
Enforcement Is a Must to Ensure Equitable Broadband Deployment
“It’s truly a crime that these entities are submitting false reports to the federal government,” states Chad Rupe, General Manager of Ponderosa. Speaking at NTCA’s 2023 RTIME, Rupe’s concern is that some companies have been falsifying data by claiming they are providing service in areas where they are not. New Lisbon Holdings, Inc. CEO, John Greene, adds that this deceptive action takes away funding from building broadband infrastructure to unserved rural communities.
Beyond the Fiber Halo
A recent study, led by RVA, LLC and sponsored by the Fiber Broadband Association, found that consumers have a very positive perception of fiber-to-the-home (FTTH). In the study of 4,000 randomly selected, U.S. online customers, 63% of respondents said that fiber is the best type of internet available, and 33% said they would be very likely to switch to a fiber provider if one became available in their area, according to Michael Render.
The Open ODN – Upgrade Without Downtime
A customer support issue from decades ago remains fresh in Bernd Hesse’s mind. He saw first-hand at Raynet that it was not possible to implement a physical upgrade to the optical last-mile network without significant service disruption. In our recent interview, Hesse contends that this issue remains. Hesse’s solution is to bring the industry together to focus on this issue.
All Points Lead to Fiber Broadband
All Points Broadband could be a metaphor for the unserved locations that are the focus of the company with that name. With a goal of connecting over 80,000 unserved rural locations by the end of 2025, All Points is bringing Fiber to the Home (FTTH) to parts of rural Kentucky, Maryland, Pennsylvania, and Virginia that are on the unconnected side of the digital divide. It was great and a pleasant surprise to catch up with Tom Whitaker and hear his thoughts on the opportunities and challenges of building such an extensive network from scratch.
Some Tweets and Short Thoughts
- “This was the best and most sobering lecture that I have witnessed in many years,” states Dr. Alain Kornhauser in his latest Smart Driving Cars Newsletter. The lecture, The Outbreak of War In Israel- A Geopolitical Update, was given earlier this week by former U.S. Ambassador to Egypt & Israel, Daniel C. Kurtzer. Kurtzer poses a series of questions to consider when attempting to understand the bigger picture of the tragedy that fills the news. It is also a good time to watch Kornhauser describe his improbable journey from his birth in Vichy France to being one of the godfathers of automated mobility. His story is a beacon of light in such dark times.
- Patty Boyers has such a way with words, “Yet another misguided #OVERREACH attempt! @ACAConnects encourages @FCCto “lick this calf over again” & weigh in where it really matters! #RETRANS #REVIEW #REFORM (& my personal favorite!) #REPEAL! This simply adds #INSULT to #INJURY!”
- Starlink’s new in-motion mobility option for vehicles may be bringing Viodi’s pie-in-the-sky speculation from a few years ago down to earth.
The Korner – Painting the Town Fiber
Fiber on demand is the benefit of TRAXyL’s solution for installing fiber on roads, runways, and bridges, states Blaine Riney. Riney, TRAXyL’s Business Development Manager, describes their technique as painting fiber on a surface. Installing up to 1,000 feet per hour with up to 72 fibers (3 each, 24 fiber cables) allows an operator to react much faster to customer demand than traditional construction approaches.
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