Autonomous Vehicles, New Mobility & the Built Environment CES CES2024 Electric Vehicles Robots

A Reimagined Car Experience – From Concept to Delivery

The future of car manufacturing is undergoing a radical transformation, with the entire process being reimagined from design to delivery. The above video with Princeton Professor/Smart Driving Cars’ Alain Kornhauser and Nvidia’s VP of Automotive, Danny Shapiro, explores the key themes discussed in a CES2024 panel, highlighting the exciting possibilities that lie ahead.

One of the major shifts is the move towards a fully digital workflow. This involves designing cars in the cloud, utilizing generative AI to optimize designs, and even simulating factory production to ensure smooth operation. This digital thread also extends to the customer experience, allowing for personalized virtual test drives and customized configurations.

Safety remains a paramount concern, and the panel emphasized the need for collaboration between manufacturers and regulators to establish common safety standards and testing scenarios. This shared responsibility will be crucial for ensuring the safe development and deployment of autonomous vehicles.

Connectivity is another key aspect of the future car. Not only will cars be connected to the internet, but they will also communicate with each other and with infrastructure, enabling features like real-time traffic updates and warnings about potential hazards.

Open APIs will be crucial for facilitating this communication and ensuring interoperability between different systems. Despite the challenges, the panel remained optimistic about the future of car manufacturing.

The potential for improved efficiency, safety, and personalization is immense, and the use of cutting-edge technologies like generative AI and virtual reality is paving the way for a truly transformative experience for both manufacturers and consumers.

Notes: #

In keeping with the theme of the use of generative AI in automobiles, much of the skeleton of the above article was written with Google’s Bard.

Author Ken Pyle, Managing Editor

By Ken Pyle, Managing Editor

Ken Pyle is Marketing Director for the Broadband Forum. The mission of this 25+-year-old non-profit “is to unlock the potential for new markets and profitable revenue growth by leveraging new technologies and standards in the home, intelligent small business, and multi-user infrastructure of the broadband network.”

He is also co-founder of Viodi, LLC and Managing Editor of the Viodi View, a publication focused on the rural broadband ecosystem, autonomous vehicles, and electric aviation. He has edited and produced numerous multimedia projects for NTCA, US Telecom and Viodi. Pyle is the producer of Viodi’s Local Content Workshop, the Video Production Crash Course at NAB, as well as ViodiTV. He has been intimately involved in Viodi’s consulting projects and has created processes for clients to use for their PPV and VOD operations, as well authored reports on the independent telco market.

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