{"id":110,"date":"2003-11-18T10:09:34","date_gmt":"2003-11-18T10:09:34","guid":{"rendered":"https:\/\/viodi.com\/classic\/2003\/11\/18\/article3-6\/"},"modified":"2023-08-13T18:27:18","modified_gmt":"2023-08-13T18:27:18","slug":"article3-6","status":"publish","type":"post","link":"https:\/\/viodi.com\/classic\/2003\/11\/18\/article3-6\/","title":{"rendered":"One Utility\u2019s Crash, Another Utility\u2019s Gain"},"content":{"rendered":"\n<\/p>\n<p align=\"center\"><a href=\"javascript:\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/viodi.com\/classic\/wp-content\/uploads\/2003\/12\/NTCA-version1_75x175.jpg\" width=\"540\" height=\"126\" border=\"0\" onclick=\"MM_openBrWindow('http:\/\/www.ntca.org\/ka\/ka-2.cfm?Folder_ID=242','','')\"\/><\/a><br \/>           <a href=\"javascript:\" onclick=\"MM_openBrWindow('http:\/\/www.viodi.com\/conf\/','','')\">2004            ISP Summit advertisement<\/a><\/p>\n<p>                                                                                                 Quick                    Jump Menu to this Issue&#8217;s Articles                   November,                    18th 2003 Overview                   The Multimedia Home -Coming Soon to a Home Near You:                    One Way to Sell a Complex Technology:                   One Utility&#8217;s Crash, Another Utility&#8217;s Gain:               Is It a Product or Just Good Marketing?                                                                                       <\/p>\n<p class=\"MsoNormal\" align=\"center\"><b><b><a name=\"conf\"\/>One            Utility\u2019s Crash, Another Utility\u2019s Gain<\/b><\/b><\/p>\n<p class=\"MsoNormal\" align=\"center\">by <a href=\"mailto:ken.pyle@viodi.com\">Ken            Pyle<\/a><\/p>\n<p>       \u00a0        <\/p>\n<p align=\"center\" onclick=\"MM_openBrWindow('http:\/\/www.viodi.com\/alliance\/','','toolbar=yes,location=yes,status=yes,menubar=yes,scrollbars=yes,resizable=yes')\"><a href=\"javascript:\"><img decoding=\"async\" src=\"http:\/\/www.viodi.com\/images\/smalllogo.jpg\" border=\"0\" onclick=\"MM_openBrWindow('http:\/\/www.viodi.com\/alliance\/','','toolbar=yes,location=yes,status=yes,menubar=yes,scrollbars=yes,resizable=yes')\"\/><\/a><br \/>           <a href=\"javascript:\">About Viodi, LLC<\/a>          <\/p>\n<p align=\"center\"><strong>November 18th, 2003 Issue<\/strong><\/p>\n<p align=\"center\"><a href=\"http:\/\/www.viodi.com\/newsletter\/signUp.htm\">Subscribe            to Viodi View<\/a><\/p>\n<p align=\"center\"><a href=\"http:\/\/www.viodi.com\/newsletter\/031100\/overview.htm\">Last            Issue<\/a><\/p>\n<p>         \u00a0                  \u00a0        <\/p>\n<p align=\"center\"><a href=\"javascript:\" onclick=\"MM_openBrWindow('http:\/\/www.viodi.com\/local','','')\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/viodi.com\/classic\/wp-content\/uploads\/2003\/12\/local.gif\" width=\"144\" height=\"500\" border=\"0\"\/><\/a><\/p>\n<p align=\"center\">\u00a0<\/p>\n<p class=\"MsoBodyText\">It is amazing that here            in the heart of Silicon Valley, my neighbors and I experience regular            power outages. Actually, the general physical infrastructure, whether            it be electrical, transportation or telecom is really pretty pathetic            in the valley. For instance our cable system features dual 300+ MHz            plant, circa 1975. Needless to say we don\u2019t have cable modems,            but at least we are <strong>fortunate enough to have DSL<\/strong>. <\/p>\n<p>In fact, I have been quite pleased with the <strong>SBC Yahoo!<\/strong>            service. At $29.95 per month ($26.95 per month, if I had signed up a            few weeks later), it is quite affordable and it provides a number of            nice features, such as spam control and gobs of online storage for email.            The service has been <strong>very reliable<\/strong>; I don\u2019t believe            I had lost service at all.<\/p>\n<p>Then the great power outage of 2003 hit. Well, it actually wasn\u2019t            so great \u2013 the shortage was not caused by the weather or even            a pigeon shorting a transformer. When the power was restored, DSL was            no more. So, I went through the normal troubleshooting procedure of            cycling power to the DSL modem, checking the router\u2019s settings,            etc. None of the usual troubleshooting techniques done in the past seemed            to work. <\/p>\n<p>Being an email addict, I couldn\u2019t go the weekend without some            sort of wired access, so I decided to contact SBC on Saturday. Unfortunately,            the paperwork with the help contact information was nowhere to be found.            Fortunately, I was able to dial-out and gain access to the SBC Yahoo!            help desk. I checked the FAQ section, but no luck. I noticed that they            offered an <strong>online chat help<\/strong> desk. <\/p>\n<p>The online chat help desk worked pretty well. I actually liked this            approach, because I wasn\u2019t tethered to the phone and I could multitask            in between responses. During the course of troubleshooting, the case            was seamlessly raised to the next level and transferred to another service            representative. Finally, I was asked for my phone number and a good            time for another service representative to call me. <\/p>\n<p>A few hours later, I received a phone call from an SBC representative.            After a brief conversation and, based on the earlier troubleshooting            that had been performed with the other service representatives, we determined            that the DSL modem had probably been affected by the power outage \u2013            maybe a power surge, but I did have a surge protected line. The good            news was that I had another DSL modem \u2013 the bad news was I didn\u2019t            have the $10 power supply to make it operational. I was promised that            a technician would show up on Monday between 8 and 12 A.M.<\/p>\n<p>Sure enough, early Monday morning, I received a call from an SBC technician,            Pat, to confirm that I still had the problem. He arrived in his brightly            painted SBC Yahoo! van approximately 30 minutes later. We changed out            the modem and it fixed the problem. <\/p>\n<p><strong>Pat<\/strong> went way <strong>beyond the call of duty<\/strong>            and gave me some good tips on how to get the most out of the service.            What really impressed me, however, was the fact that he gave me a call            the next day to confirm the problem really was fixed. It was a surprise            to get such <strong>personal service<\/strong> from such a big company            \u2013 very unexpected. <\/p>\n<p>So, what were the <strong>lessons<\/strong> I learned from this long-winded            tale of my trivial DSL woes?<\/p>\n<ul>\n<li>That the need for good customer service and service with a personal              touch is <strong>more important<\/strong> than ever before as the technology              becomes more complex. <\/li>\n<li>That there may be value in telcos providing home networking in the              same way that telcos provide inside wire \u201cinsurance\u201d today.              The challenge is convincing the consumer that this is useful before              they have an incident like mine. Maybe one way to do this is to <strong>work              with retailers<\/strong> to sell this option at the point of sale,              similar to how retailers sell extended warranties for higher end consumer              electronics today. <\/li>\n<li><strong>DSL modems<\/strong> should be separate (or at least in the              form of replaceable modules) from other components, like routers,              media gateways, etc. This way, if a DSL modem does fail, other components              do not have to be replaced. In fact, like the cable modem, the DSL              modem should be available at retail \u2013 I could have replaced              the DSL modem. Who knows, I was so desparate, I might have bought              a new one to replace the one that was shot.<\/li>\n<li> I need to finally <strong>open my wallet<\/strong> and buy that              standby power supply to ensure that DSL doesn\u2019t drop, even when              the power does. <\/li>\n<\/ul>\n<p><a href=\"article4.htm\">Next Article<\/a><\/p>\n<p class=\"MsoBodyText\"><a href=\"#top\">Back to Top<\/a><\/p>\n<p class=\"MsoBodyText\"><a href=\"overview.htm\">Back to Main Page <\/a><\/p>\n<p class=\"MsoBodyText\">All displayed trademarks, logos            and service marks are the property of their respective owners. \u00a9            2003 <a href=\"javascript:\" onclick=\"MM_openBrWindow('http:\/\/www.viodi.com\/alliance','','')\">Viodi,            LLC<\/a>. All Rights Reserved<\/p>\n<p>       \u00a0                 \u00a0       \u00a0                                          <\/p>\n","protected":false},"excerpt":{"rendered":"<p>2004 ISP Summit advertisement Quick Jump Menu to this Issue&#8217;s Articles November, 18th 2003 Overview The Multimedia Home -Coming Soon to a Home Near You: One Way to Sell a Complex Technology: One Utility&#8217;s Crash, Another Utility&#8217;s Gain: Is It a Product or Just Good Marketing? One Utility\u2019s Crash, Another Utility\u2019s Gain by Ken Pyle [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-110","post","type-post","status-publish","format-standard","hentry","category-newsletter"],"_links":{"self":[{"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/posts\/110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/comments?post=110"}],"version-history":[{"count":1,"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/posts\/110\/revisions"}],"predecessor-version":[{"id":502,"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/posts\/110\/revisions\/502"}],"wp:attachment":[{"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/media?parent=110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/categories?post=110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/tags?post=110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}