{"id":158,"date":"2020-09-24T04:50:05","date_gmt":"2020-09-24T04:50:05","guid":{"rendered":"https:\/\/viodi.com\/classic\/2020\/09\/24\/overview-15\/"},"modified":"2023-08-13T18:27:19","modified_gmt":"2023-08-13T18:27:19","slug":"overview-15","status":"publish","type":"post","link":"https:\/\/viodi.com\/classic\/2020\/09\/24\/overview-15\/","title":{"rendered":"March 17th, 2004 – Viodi View"},"content":{"rendered":"

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Quick Jump Menu to this Issue’s ArticlesMarch 17th, 2004 OverviewI Am Like a Bird – A Parrot, That Is (Club Viodi Members)Cable Marketers Strut at CTAM’s Final Digital & Broadband ConferenceSpeaking of Educational Opportunities <\/p>\n

THE VIODI VIEW<\/b><\/p>\n

by Ken Pyle (ken.pyle@viodi.com),<\/strong> Viodi, LLC<\/a><\/p>\n

In this Issue: Kids Rule, Cable Marketers Strut, Full Plate…….<\/em><\/b><\/p>\n

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About Viodi, LLC<\/a><\/p>\n

March 17th, 2004 Issue<\/strong><\/p>\n

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An early spring is in the air in California as the birds are chirping and the roses in my garden are basking in the warm rays of a winter sun. Will this be a temporary phenomenon or something that stays with us from now through summer? If history is a guide, this delightfully warm respite from winter\u2019s harsh temperatures will be followed by cold and rainy April showers. Regardless, this bit of sunshine is an indication of the promise that summer brings<\/strong>.<\/p>\n

Similarly, I have been seeing several rays of light to suggest that the economy <\/strong>might finally be on the rebound<\/strong>, at least from a job creation standpoint. For instance, I heard from one friend who said that two different people turned down her company in favor of alternative offers. Another friend actually had a headhunter call him (unfortunately, this has been too rare in the past few years). I have also heard from start-ups that had put their plans on the back-burner and now are moving forward once again.<\/p>\n

The other indication that there will be increased capital spending<\/strong>, at least by independent telcos, is the interest in the IP Video Seminar series. By the attendance at these events and the level of participation from the folks at these seminars, it is clear that telcos are getting very serious about competing in a bundled service world. The cool thing about these seminars<\/strong> is that I am learning all kinds of new marketing tactics from the telcos participating in these seminars. To learn<\/strong> what I have been learning, please click here (Club Viodi Members Only)<\/a><\/strong>.<\/p>\n

Speaking of learning from operators, my colleague, Brian Stevenson<\/strong>, was in the City of Angels, schmoozing and listening to the kings of cable marketing at the CTAM<\/strong> (Cable & Telecommunications Association for Marketing) Digital and Broadband conference. He brings some interesting insight from folks who are on the cutting-edge of marketing new telecom services, like VOD and interactive television services. Click here<\/strong><\/a> to learn more.<\/p>\n

You Won\u2019t Get the Content, if You Don\u2019t Protect It\u2026.<\/strong><\/p>\n

Viodi is often asked to lend our expertise to assist various types of broadband operators in the acquisition of content for various applications. The first thing we insist upon is that they have a solid plan<\/strong> for ensuring that the content owner\u2019s content will be protected<\/strong>. We have a pretty good formula to help an operator put together a reasonable plan that will please content owners, while helping the operator develop some necessary processes for managing the flow of content within their operations.<\/p>\n

The real challenge we face is not the creation of a Content Protection plan, but rather convincing an operator that it is necessary. That\u2019s why I am very excited to be a panelist on an upcoming webinar hosted by NTCA<\/strong> and sponsored by Irdeto<\/strong> Access, a leading provider of content protection systems for content distribution systems, worldwide. I get to give my two cents as to why content protection is something that should be planned for from day one, when implementing any sort of broadband video distribution system. To register<\/strong> for this free webinar, please click here<\/strong><\/a>.<\/p>\n

Speaking of Educational Opportunities\u2026..<\/a><\/strong><\/p>\n

The aforementioned webinar is just one of the many educational opportunities that Viodi and its associates will be involved with in the next few weeks. Some of the other conferences include:<\/p>\n