{"id":160,"date":"2004-03-31T09:31:44","date_gmt":"2004-03-31T09:31:44","guid":{"rendered":"https:\/\/viodi.com\/classic\/2004\/03\/31\/article2-16\/"},"modified":"2023-08-13T18:27:19","modified_gmt":"2023-08-13T18:27:19","slug":"article2-16","status":"publish","type":"post","link":"https:\/\/viodi.com\/classic\/2004\/03\/31\/article2-16\/","title":{"rendered":"Importance of Content Protection – Part 1"},"content":{"rendered":"\n

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Indie Telco Local Content Workshop advertisement<\/a><\/p>\n

Quick Jump Menu to this Issue’s Articles March 31st, 2004 Overview Digital Hollywood – Too Much Good Content – Part 1: Importance of Content Protection MTA and ‘the Wonderful World of Color’<\/strong><\/em> <\/p>\n

Importance of Content Protection – Part 1<\/b><\/b><\/p>\n

by Ken Pyle (ken.pyle@viodi.com)<\/strong><\/p>\n

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About Viodi, LLC<\/a> <\/p>\n

March 31st, 2004 Issue<\/strong><\/p>\n

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Everything I Know, I Learned in High School\u2026<\/strong><\/p>\n

This is going to sound strange, but I want to start off my portion of today\u2019s panel with a quote from one of my high school English teachers, who stated that \u201cplagiarism is like stealing an author\u2019s wallet.\u201d<\/strong> At the time, my friends and I were somewhat skeptical about our teacher\u2019s statement, as it wasn\u2019t easy to see the connection between copying and destroying an author\u2019s income stream. Amazing, but almost 25 years later, I think of Mr. Jadwick and his statement every time I see something about illegal file downloading or some other form of copyright infringement. <\/strong> <\/p>\n

As both a producer of content<\/strong> and someone who helps broadband operators jump the technical hurdles of acquiring content from other producers, I have become especially sensitive to this issue over the past few years. With the rise of technologies that make it easy for anyone to digitally copy content and then distribute content with the push of a button over the Internet, it is no wonder that copyright infringement is regularly featured in the mainstream press. <\/p>\n

So, I am going to provide a real high-level view of why content protection is a necessary part of any broadband operator\u2019s business<\/strong>. <\/p>\n

But first, let me explain a little about Viodi\u2019s background, as I believe it will be relevant to my comments about content protection. Viodi\u2019s primary focus<\/strong> is helping independent telcos<\/strong> navigate the wonderful world of video. As such, we believe it is important to educate the industry and we have several efforts underway from our twice-monthly newsletter to conference participation and organization. <\/p>\n

In fact, these efforts have led to us being a producer of content. We regularly create CD-ROMs for groups, such as NTCA,<\/strong> that synchronizes the audio of presenters to their PowerPoints. The information on these CD-ROMs are quite valuable<\/strong> and it is important to Viodi and the organizing groups that this content not be devalued through widespread piracy. <\/p>\n

We also help telcos acquire content, especially major studio-type content. Working with the major studios, particularly for what is called \u201chotel or hospitality window\u201d content is the most onerous, in terms of concerns about digital piracy. We will focus on the content protection needs that result when working with the major studios <\/strong>for the rest of today\u2019s presentation, because, to paraphrase the song, if you can make it in Hollywood or New York, you can make it anywhere. <\/p>\n

Canary in the Coal Mine<\/strong><\/p>\n

When we deal with an entity that desires to distribute content over a broadband network, we require that the client be able to satisfy the following requirements of the studios. <\/strong><\/p>\n