{"id":162,"date":"2004-03-31T10:13:26","date_gmt":"2004-03-31T10:13:26","guid":{"rendered":"https:\/\/viodi.com\/classic\/2004\/03\/31\/index-17\/"},"modified":"2023-08-13T18:27:19","modified_gmt":"2023-08-13T18:27:19","slug":"index-17","status":"publish","type":"post","link":"https:\/\/viodi.com\/classic\/2004\/03\/31\/index-17\/","title":{"rendered":"March 31st, 2004 – Viodi View"},"content":{"rendered":"\n

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Quick Jump Menu to this Issue’s Articles March 31st, 2004 Overview Digital Hollywood – Too Much Good Content – Part 1: Importance of Content Protection MTA and ‘the Wonderful World of Color’<\/strong><\/em> <\/p>\n

THE VIODI VIEW<\/b><\/p>\n

by Ken Pyle (ken.pyle@viodi.com),<\/strong> Viodi, LLC<\/a><\/p>\n

In this Issue: D-Hollywood, Content Protection, VoIP @ MTA…….<\/em><\/b> \u00a0 <\/p>\n

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You know you\u2019re traveling too much when you are home for a week and it feels like a vacation. I\u2019m on the road again; this time in Los Angeles for the Digital Hollywood Conference<\/a> <\/strong>and for a few meetings. I am looking forward to moderating a panel later today at Digital Hollywood today titled, The Telco-Entertainment Partnership \u2013 From TV to Broadband Services.<\/em><\/strong> <\/p>\n

The Digital Hollywood conference continues to do a great job of mixing Hollywood together with Silicon Valley technology players. A recurring theme of the show has been the evolving business model for how content will be financed, created and distribution. The traditional television advertising methods are on the decline, thanks to the adoption of new technology. No one seems to be clear what the exact replacement will be, but the general concensus is that \u201cbrands\u201d will take a bigger role in the direct creation and financing of projects. <\/strong>Along these lines, representatives from Volkswagon, Daimler-Chrysler and Pepsi were in attendance at Digital Hollywood. To read more about this conference, please click here<\/strong><\/a>.<\/p>\n

Yesterday, I had the honor to be a panelist on a NTCA webinar regarding content protection<\/strong>. This was a good primer on the subject of content protection. The session defined terms like Digital Rights Management and why these topics are of import to any telco that is considering the deployment of IPTV services. The good news is that one of the online polls suggested that most telcos believe that content protection is necessary. To read why I believe content protection is important, please click here<\/strong><\/a>.<\/p>\n

While I was lounging at home last week, Roger Bindl<\/strong><\/a> was at the Minnesota Telephone Association\u2019s trade show<\/strong> investigating what\u2019s going on with independent telcos and video. Turns out, he did find some interesting things regarding telcos and video, but the real hot topic was Voice Over Internet Protocol (VoIP)<\/strong>. I welcome Roger Bindl and his unique perspective as a content producer who has been involved with independent telcos in various ways for a long time. To see his comments regarding video and VoIP <\/strong>and to find out why he is calling his article, MTA and ‘the Wonderful World of Color’<\/strong><\/em> please click here<\/a>. <\/strong><\/p>\n

One of the things I have learned on this spring\u2019s IP Video Seminar tour<\/strong><\/a> is that video is often times a catalyst for telcos to form an integrated marketing plan that encompasses all of their service offerings. Many of the telcos are looking for a good marketing framework to create such a plan. Thus, I am pleased to announce that Viodi has licensed the Video Catalyst Group\u2019s JumpStart Video Marketing Strategy program<\/strong>. This program helps a telco speed their time to market, while maximizing the effectiveness of their product launch. To learn more of this program, click here<\/strong><\/a>.<\/p>\n

Krazy Ken’s Korner: Is that 10K per Subscriber?<\/strong><\/p>\n

I am going to take the risk of delving into the wonderful world of mathematics (I ignited a mini-controversy with my use or misuse of the word of inflection a few issues ago). I saw a note in the California Telephone Association\u2019s newsletter<\/a> the other day that Cal-Ore telephone in Northern California<\/strong> is in the process of being purchased by Lynch Interactive Corporation <\/strong>for twenty one million dollars. <\/p>\n

Here is where the math comes in to the equation. Cal-Ore has 2,500 access lines. Doing some simple math, this works out to $8,400 per access line. Further, assuming 1.2 access lines per customer (which used to be a reasonable number), then the sale price is approximately $10,000 per customer<\/strong>. Wow, this seems like a valuation from the boom of few years ago \u2013 Krazy\u2026and Kongratulations to the Edgar family. <\/p>\n


Bob Hensley, Cal-Ore Telephone, source Viodi archives<\/strong> <\/p>\n

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In this on-line publication, we share our analysis, opinions and direction on the interactive television news and views that we believe will be of interest and use to our friends associated directly or indirectly with independent telephone companies. For more information on Viodi’s efforts to unite the independent telephone company’s interactive television efforts, please send an email to vodalliance@viodi.com. <\/p>\n

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The Viodi View [Viodi, LLC] and its associates used their best efforts in collecting and preparing the information published herein. However, the Viodi View [Viodi, LLC] does not assume, and hereby disclaims, any and all liability for any loss or damage caused by errors or omissions, whether such errors or omissions resulted from negligence, accident, or other causes.<\/p>\n

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Indie Telco Local Content Workshop advertisement Quick Jump Menu to this Issue’s Articles March 31st, 2004 Overview Digital Hollywood – Too Much Good Content – Part 1: Importance of Content Protection MTA and ‘the Wonderful World of Color’ THE VIODI VIEW by Ken Pyle (ken.pyle@viodi.com), Viodi, LLC In this Issue: D-Hollywood, Content Protection, VoIP @ […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-162","post","type-post","status-publish","format-standard","hentry","category-newsletter"],"_links":{"self":[{"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/posts\/162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/comments?post=162"}],"version-history":[{"count":1,"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/posts\/162\/revisions"}],"predecessor-version":[{"id":782,"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/posts\/162\/revisions\/782"}],"wp:attachment":[{"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/media?parent=162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/categories?post=162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/tags?post=162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}