{"id":193,"date":"2004-07-21T19:05:52","date_gmt":"2004-07-21T19:05:52","guid":{"rendered":"https:\/\/viodi.com\/classic\/2004\/07\/21\/article3-20\/"},"modified":"2023-08-13T18:27:19","modified_gmt":"2023-08-13T18:27:19","slug":"article3-20","status":"publish","type":"post","link":"https:\/\/viodi.com\/classic\/2004\/07\/21\/article3-20\/","title":{"rendered":"Entertainment in the Networked Home"},"content":{"rendered":"\n<\/p>\n

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Indie Telco Local Content Workshop Information<\/a><\/p>\n

Quick Jump Menu to this Issue’s Articles July 21st, 2004 Overview OPASTCO’s Calgary Roundup Plenty of Cowboys, How About a Chief Entertainment in the Networked Home <\/p>\n

Entertainment in the Networked Home<\/b><\/b><\/p>\n

by Ken Pyle (ken.pyle@viodi.com), Viodi, LLC<\/a><\/p>\n

\u00a0 <\/p>\n

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About Viodi, LLC<\/a> <\/p>\n

July 21st, 2004 Issue<\/strong><\/p>\n

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On the heels of the OPASTCO fun fest was a one-day, tightly focused workshop from Parks Associates<\/strong><\/a> titled, \u201cDigital Entertainment in the Networked Home<\/strong>.\u201d Kurt Scherf, Vice President and Principal Analyst<\/strong>, and Michael Cai, Senior Analyst<\/strong>, shared their extensive research regarding the trends associated with the digital home. The networked home is becoming a significant reality, due to a number of drivers, probably the biggest of which is the competition that has resulted from having multiple broadband providers to the home. <\/p>\n

This workshop looked at not only the traditional broadband providers, such as CATV<\/strong>, DBS<\/strong> and DSL<\/strong>, but unlicensed wireless<\/strong> and Broadband over Powerline.<\/strong> Parks suggested that the, \u201cbroadband game won\u2019t be won among the early adopters\u201d, but by the one that can, \u201cbring the laggards to the table\u201d. One of Parks\u2019 key messages is that, to differentiate and to win the laggards, providers will have to layer new applications onto their offerings to create \u201cservice bundles<\/strong>\u201d. <\/p>\n

As an example, the increased and steady deployment of Digital Video Recorders by cable operators is a direct result of the success of the DBS providers as cable had to meet the service package offered by DBS. Parks indicated that cable will overtake<\/strong> satellite due to the interactive nature of their offering. The addition of local<\/strong> and personalized content<\/strong>, such as weather and traffic reports, will continue to be an important differentiator<\/strong> for terrestrial-based operators that will be difficult for the satellite broadcast model to meet. <\/p>\n

Further, Parks suggested that the priority for cable and satellite service providers should be:<\/p>\n