{"id":207,"date":"2004-09-01T08:23:25","date_gmt":"2004-09-01T08:23:25","guid":{"rendered":"https:\/\/viodi.com\/classic\/2004\/09\/01\/article2-25\/"},"modified":"2023-08-13T18:27:19","modified_gmt":"2023-08-13T18:27:19","slug":"article2-25","status":"publish","type":"post","link":"https:\/\/viodi.com\/classic\/2004\/09\/01\/article2-25\/","title":{"rendered":"Parks Associates View of Digital Rights Management"},"content":{"rendered":"\n<p align=\"center\"><a href=\"javascript:\"><img decoding=\"async\" src=\"http:\/\/www.viodi.com\/local\/images\/local-banner-5-26.gif\" border=\"0\" onclick=\"MM_openBrWindow('http:\/\/www.viodi.com\/local\/','','')\"\/><\/a><br \/>           <a href=\"javascript:\" onclick=\"MM_openBrWindow('http:\/\/www.viodi.com\/local\/','','')\">Indie            Telco Local Content Workshop Information<\/a><\/p>\n<p>                                                                                                       Quick                      Jump Menu to this Issue&#8217;s Articles                     September                      1st, 2004 Overview                      Content                      Protection and the Cable Programmer:                      Parks                      Associates View of Digital Rights Management:                     Underlying                      Fee: Be aware!:                     The                      Independent Telco Space According to Viodi:                                                                                <\/p>\n<p class=\"MsoNormal\" align=\"center\"><b><b><a name=\"conf\"\/>Parks            Associates View of Digital Rights Management<\/b><\/b><\/p>\n<p class=\"MsoNormal\" align=\"center\">by Ken Pyle (ken.pyle@viodi.com<strong>),            <\/strong><a href=\"http:\/\/www.viodi.com\/alliance\/\">Viodi, LLC<\/a><\/p>\n<p align=\"center\" onclick=\"MM_openBrWindow('http:\/\/www.viodi.com\/alliance\/','','toolbar=yes,location=yes,status=yes,menubar=yes,scrollbars=yes,resizable=yes')\"><a href=\"javascript:\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.viodi.com\/images\/Viodi_Vector_Logo_revised-eps-7-02-04-195px.gif\" width=\"195\" height=\"56\" border=\"0\" onclick=\"MM_openBrWindow('http:\/\/www.viodi.com\/alliance\/','','toolbar=yes,location=yes,status=yes,menubar=yes,scrollbars=yes,resizable=yes')\"\/><\/a><br \/>           <a href=\"javascript:\">About Viodi, LLC<\/a>          <\/p>\n<p align=\"center\"><strong>September 1, 2004 Issue<\/strong><\/p>\n<p align=\"center\"><a href=\"http:\/\/www.viodi.com\/newsletter\/signUp.htm\">Subscribe            to Viodi View<\/a><\/p>\n<p align=\"center\"><a href=\"http:\/\/www.viodi.com\/newsletter\/040801\/index.htm\">Previous            Issue<\/a><\/p>\n<p align=\"center\"><a href=\"http:\/\/www.viodi.com\/newsletter\/\">Current            Issue<\/a><\/p>\n<p align=\"center\"><a href=\"article3.htm\">Next Article<\/a><\/p>\n<p><em><strong>The <a href=\"javascript:\" onclick=\"MM_openBrWindow('http:\/\/www.parksassociates.com','','')\">Parks            Associates<\/a> Digital Rights Management<\/strong><\/em> provided a global            view of DRM and the need for conditional protection. This webinar was            a good primer on the reasons why <strong>DRM<\/strong> has become a <strong>must-have            <\/strong>for anyone considering electronic distribution of content.            <strong>Kurt Scherf, Vice President of Research<\/strong> for Parks Associates,            led this webinar and discussed various research with regards to consumer            reactions to DRM. <\/p>\n<p>From a consumer viewpoint, the inability to be able to transfer content            from one device to another \u2013 the <strong>portability of content<\/strong>            is a real concern. <strong>Scherf<\/strong> pointed out that it will            be important for service providers to be able to <strong>bridge<\/strong>            between the various devices in their household and on their person.            For instance, today there is no DRM solution that would allow a consumer            to download a movie to a cable set-top in their house and then view            it later in their car (I know, one should not watch and drive, but the            kids might want to watch a video on a long car trip).<\/p>\n<p>The point is that consumers do expect portability of the content they            provide. Parks Associates&#8217; research indicates that consumers are willing            to have some restrictions as to what they can do with the content, providing            they get some sort of <strong>discount<\/strong> on the retail price            of the content. Parks categorizes content customers into three categories:<\/p>\n<ul>\n<li>Consumer Luddites \u2013 don\u2019t set the clock on the VCR.              Must work with $19 DVD player.<\/li>\n<li>Consumer Enthusiasts &#8211; content protection must be flexible and easy              to use.<\/li>\n<li>Content Pirates &#8211; \u201cstick it to the man\u201d or just cheap.            <\/li>\n<\/ul>\n<p>The challenge for service providers is to create DRM solutions that            meet the needs of content owners, while satisfying these groups (or            at least the first two groups).<\/p>\n<p>One of the things that Scherf point out, that I have not really heard            from other commentators, is how the on-demand worlds of cable television            and Internet have produced different protection methodologies. That            is, the DRM and Conditional Access solutions for Internet applications            have used Microsoft, Real and other proprietary methods, while the cable            world, in the U.S., has been dominated by Scientific Atlanta and Motorola.            Scherf did suggest that the advent of Open Cable and solutions like            Sony\u2019s Passage will probably not make a big impact with regards            to opening up this market in the near-term. <\/p>\n<p>And the opportunity for entities that are deploying IP networks to            differentiate themselves from the competition might be in the Digital            Rights Management System. If they can create DRM solutions that serve            as a bridge between the services traditionally considered to be cable            and those considered to be Internet services, then they may have a unique            value proposition as they would be providing customers the portability            they desire. <\/p>\n<p class=\"MsoBodyText\"><a href=\"#top\">Back to Top<\/a><\/p>\n<p class=\"MsoBodyText\"><a href=\"article3.htm\">Next Article<\/a><\/p>\n<p class=\"MsoBodyText\"><a href=\"index.htm\">Back to Main Page <\/a><\/p>\n<p class=\"MsoBodyText\">All displayed trademarks, logos            and service marks are the property of their respective owners. \u00a9            2004, <a href=\"javascript:\" onclick=\"MM_openBrWindow('http:\/\/www.viodi.com\/alliance','','')\">Viodi,            LLC<\/a>. All Rights Reserved         <\/p>\n<p align=\"center\">\u00a0                <\/p>\n<p align=\"center\"><a href=\"http:\/\/www.ustelecom04.com\/conference04\/\">                  <img decoding=\"async\" src=\"http:\/\/www.viodi.com\/telecom04\/images\/telecom04.gif\" alt=\"Learn more about Telecom '04\" border=\"0\"\/><br align=\"center\"\/>                 Learn About Telecom04<\/a><\/p>\n<p align=\"center\"><strong>IP Video Conference Agenda<\/strong><\/p>\n<p align=\"left\"><a href=\"http:\/\/www.viodi.com\/telecom04\/index.htm#economic\">Economic                  and Product Feature Considerations for Telecom Network Architectures<\/a><\/p>\n<p align=\"left\"><a href=\"http:\/\/www.viodi.com\/telecom04\/index.htm#interface\">The                  Consumer Electronics Interface \u2013 Can You See Me Now?<\/a>                  <\/p>\n<p align=\"left\"><a href=\"http:\/\/www.viodi.com\/telecom04\/index.htm#regulation\">Regulation                  101 \u2013 What a Telco Has to Consider When Deploying Video                  &amp; Other New Services <\/a><\/p>\n<p align=\"left\"><a href=\"http:\/\/www.viodi.com\/telecom04\/index.htm#access\">Equal                  Access for All<\/a><\/p>\n<p align=\"left\"><a href=\"http:\/\/www.viodi.com\/telecom04\/index.htm#content\">Telco                  Content Options<\/a><\/p>\n<p align=\"left\"><a href=\"http:\/\/www.viodi.com\/telecom04\/index.htm#game\">Get                  in the Game \u2013 How do Games Play in a Service Providers\u2019                  Plans?<\/a> <\/p>\n<p align=\"left\"><a href=\"http:\/\/www.viodi.com\/telecom04\/index.htm#advertising\">Advertising                  and other Alternative Revenue Sources <\/a><\/p>\n<p align=\"left\"><a href=\"http:\/\/www.viodi.com\/telecom04\/index.htm#voip\">Integrating                  VoIP Content Into a Telco\u2019s Bundled Service Offering<\/a><\/p>\n<p align=\"left\"><a href=\"http:\/\/www.viodi.com\/telecom04\/index.htm#bundles\">Making                  Sticky Bundles \u2013 Baking up new ways to gain and retain customers                  <\/a><\/p>\n<p align=\"center\"><a href=\"http:\/\/www.ustelecom04.com\/conference04\/attendees\/registration.cfm\"><strong>Link                  to Registration Page<\/strong><\/a><\/p>\n<p>                                                                \u00a0                                                          \u00a0              \u00a0       \u00a0       \u00a0          <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Indie Telco Local Content Workshop Information Quick Jump Menu to this Issue&#8217;s Articles September 1st, 2004 Overview Content Protection and the Cable Programmer: Parks Associates View of Digital Rights Management: Underlying Fee: Be aware!: The Independent Telco Space According to Viodi: Parks Associates View of Digital Rights Management by Ken Pyle (ken.pyle@viodi.com), Viodi, LLC About [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-207","post","type-post","status-publish","format-standard","hentry","category-newsletter"],"_links":{"self":[{"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/posts\/207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/comments?post=207"}],"version-history":[{"count":1,"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/posts\/207\/revisions"}],"predecessor-version":[{"id":811,"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/posts\/207\/revisions\/811"}],"wp:attachment":[{"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/media?parent=207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/categories?post=207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/tags?post=207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}