{"id":214,"date":"2004-09-29T10:30:32","date_gmt":"2004-09-29T10:30:32","guid":{"rendered":"https:\/\/viodi.com\/classic\/2004\/09\/29\/article2-26\/"},"modified":"2023-08-13T18:27:19","modified_gmt":"2023-08-13T18:27:19","slug":"article2-26","status":"publish","type":"post","link":"https:\/\/viodi.com\/classic\/2004\/09\/29\/article2-26\/","title":{"rendered":"Rolling on the River with the Tut n’ Commons"},"content":{"rendered":"\n

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Indie Telco Local Content Workshop Information<\/a><\/p>\n

Quick Jump Menu to this Issue’s Articles September 29th, 2004 Overview Going for the Gold Ring: Rolling on the River with the Tut n’ Commons: Capture This – An Easier Way to Record Live Presentations? <\/p>\n

Rolling on the River with the Tut n’ Commons<\/b><\/b><\/p>\n

by Ken Pyle (ken.pyle@viodi.com), <\/strong>Viodi, LLC<\/a><\/p>\n

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September 29, 2004 Issue<\/strong><\/p>\n

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As moderator of the \u201ccontent panel<\/strong>\u201d at the Tut User\u2019s Group, I was a little surprised to hear Robert Primosch of Wilkinson Barker Knauer, LLP<\/strong> express the possibility that telcos might not be able to get cable programming<\/strong> in two years. We had discussed various topics in the days leading up to the panel, but we had never discussed this topic in any depth. <\/p>\n

Primosch made the strong point that, for telcos deploying cable television services, all, \u201cconversations begin and end with programming<\/strong>.\u201d He explained how the 1992 Cable Act prevented MSO-affiliated, satellite delivered networks from giving MSOs exclusive contracts. These \u201cprogram access\u201d laws had a 10 year life, which Congress had extended for 5 years back in 2002. <\/p>\n

Further, \u201clurking the weeds\u201d, are changes to broadcast must-carry and retransmission rules<\/strong>, which are set to take place in 2005. Changes to these rules would allow broadcasters to give exclusivity. Primosch painted a scenario, where Fox could provide exclusivity to its own DirectTV service for its broadcast and cable properties, effectively shutting out a significant amount of programming to independent telcos. Personally, I do not think this will happen as Fox wants to maximize the value of their assets by getting it to as many distribution channels as possible. I heard this reiterated by an executive from Fox at today\u2019s Digital Hollywood conference. <\/p>\n

Primosch stressed the importance<\/strong> of the independent telco industry making an aggressive<\/strong> case before Congress<\/strong> to ensure they continue to have access<\/strong> to cable programming<\/strong>. He stated that it has been shown that terrestrial competition is the best way to reduce rates people pay for cable television. He cited Philadelphia as an example whereby the cable-owned, local sports network was not available to the Direct Broadcast Satellite provider. As a result DBS penetration was a mere three percent and cable rates in Philadelphia were significantly higher than areas with terrestrial competition. <\/p>\n

Looking forward with new ways to monetize the network<\/strong>, Allison Dollar of the Interactive Television Alliance<\/a> <\/strong>gave an overview of what is happening in the iTV world. She said that, \u201c[advertising] Agencies don\u2019t want iTV, because they will be much more accountable.\u201d She suggested that formulas for integrated media buys are still being determined and it is, to some extent, unchartered territory how different media, such as Internet, iTV and the real world play off each other. <\/p>\n

She stressed that it is important for telcos to build their iTV programs <\/strong>around their core.<\/strong> Telcos best know their constituency and should play to that strength. In doing so, look for content and promotional partners that complement the telco\u2019s core strength. She mentioned The Varsity Network<\/em><\/strong> as one content source that could be of interest to telcos. She also suggested that telcos try to anticipate how they might be able to participate in upfront dollars budgeted by advertisers. <\/p>\n

I wish I would have recorded the exchanges between Robert and Allison, as they fed off each other and there were a number of gems that I missed. I had great feedback from the audience on their presentations. The overall Tut User\u2019s Group meeting was well rated<\/strong> from the telcos I talked to over the course of the riverboat dinner cruise. From what I saw of the cruise and the sessions I attended, everything was first class. <\/p>\n

One of the sessions that should be of great interest to Independent Telcos is the presentation Tut’s Staff Attorney, Kay Stowers, <\/strong>gave on Acacia Media Research<\/strong>. She did a good job of summarizing the patent issues<\/strong> that should be on the forefront of anyone\u2019s thoughts that is planning or has deployed video services. <\/p>\n

Finally, Tut had an excellent Rock and Roll cover band<\/strong> to entertain us on the cruise. The band\u2019s drummer is involved in training for Tut during the day. Hence the band\u2019s name; The Tut n\u2019 Commons.<\/strong> <\/p>\n

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All displayed trademarks, logos and service marks are the property of their respective owners. \u00a9 2004, Viodi, LLC<\/a>. All Rights Reserved <\/p>\n

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\"Learn
Learn About Telecom04<\/a><\/p>\n

IP Video Conference Agenda<\/strong><\/p>\n

Economic and Product Feature Considerations for Telecom Network Architectures<\/a><\/p>\n

The Consumer Electronics Interface \u2013 Can You See Me Now?<\/a> <\/p>\n

Regulation 101 \u2013 What a Telco Has to Consider When Deploying Video & Other New Services <\/a><\/p>\n

Equal Access for All<\/a><\/p>\n

Telco Content Options<\/a><\/p>\n

Get in the Game \u2013 How do Games Play in a Service Providers\u2019 Plans?<\/a> <\/p>\n

Advertising and other Alternative Revenue Sources <\/a><\/p>\n

Integrating VoIP Content Into a Telco\u2019s Bundled Service Offering<\/a><\/p>\n

Making Sticky Bundles \u2013 Baking up new ways to gain and retain customers <\/a><\/p>\n

Link to Registration Page<\/strong><\/a><\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/p>\n","protected":false},"excerpt":{"rendered":"

Indie Telco Local Content Workshop Information Quick Jump Menu to this Issue’s Articles September 29th, 2004 Overview Going for the Gold Ring: Rolling on the River with the Tut n’ Commons: Capture This – An Easier Way to Record Live Presentations? Rolling on the River with the Tut n’ Commons by Ken Pyle (ken.pyle@viodi.com), Viodi, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-214","post","type-post","status-publish","format-standard","hentry","category-newsletter"],"_links":{"self":[{"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/posts\/214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/comments?post=214"}],"version-history":[{"count":1,"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/posts\/214\/revisions"}],"predecessor-version":[{"id":817,"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/posts\/214\/revisions\/817"}],"wp:attachment":[{"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/media?parent=214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/categories?post=214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/tags?post=214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}