{"id":220,"date":"2020-09-24T05:19:26","date_gmt":"2020-09-24T05:19:26","guid":{"rendered":"https:\/\/viodi.com\/classic\/2020\/09\/24\/index-31\/"},"modified":"2023-08-13T18:27:19","modified_gmt":"2023-08-13T18:27:19","slug":"index-31","status":"publish","type":"post","link":"https:\/\/viodi.com\/classic\/2020\/09\/24\/index-31\/","title":{"rendered":"October 6th, 2004 &#8211; Viodi View"},"content":{"rendered":"<p align=\"center\"><a href=\"http:\/\/www.viodi.com\/local\"><img decoding=\"async\" alt=\"Local Content Workshop\" border=\"0\" src=\"http:\/\/www.viodi.com\/local\/images\/local-banner-5-26.gif\"\/><br \/>Click to learn more about Viodi&#8217;s Local Content Workshop<\/a><\/p>\n<p>Quick Jump Menu to this Issue&#8217;s ArticlesOctober 6th, 2004 OverviewDigital Hollywood &#8211; Networking and More:An Interactive Conference On Interactive Television:Downloads &#8211; The Future of TV? <\/p>\n<p align=\"center\" class=\"MsoNormal\"><b>THE VIODI VIEW<\/b><\/p>\n<p align=\"center\" class=\"MsoNormal\"><strong>by Ken Pyle (ken.pyle@viodi.com),<\/strong> <a href=\"http:\/\/www.viodi.com\/alliance\/\">Viodi, LLC<\/a><\/p>\n<p align=\"center\" class=\"MsoNormal\"\/><b><em>In this Issue: ITV, SureWest, Bed Bugs, Rajun Cajuns &amp; More&#8230;.<\/em><\/b><\/p>\n<p align=\"center\"><a href=\"http:\/\/www.viodi.com\/alliance\/\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"56\" src=\"http:\/\/www.viodi.com\/images\/Viodi_Vector_Logo_revised-eps-7-02-04-195px.gif\" width=\"195\"\/><\/a><br \/><a href=\"http:\/\/www.viodi.com\/alliance\/\">About Viodi, LLC<\/a><\/p>\n<p align=\"center\"><strong>October 6, 2004 Issue<\/strong><\/p>\n<p align=\"center\"><a href=\"http:\/\/www.viodi.com\/newsletter\/signUp.htm\">Subscribe to Viodi View<\/a><\/p>\n<p align=\"center\"><a href=\"http:\/\/www.viodi.com\/newsletter\/signUp.htm#privacy\">Privacy Policy<\/a><\/p>\n<p align=\"center\"><a href=\"http:\/\/www.viodi.com\/newsletter\/040902\/index.htm\">Previous Issue<\/a><\/p>\n<p align=\"center\"><a href=\"http:\/\/www.viodi.com\/newsletter\/\">Current Issue<\/a><\/p>\n<p align=\"center\"><a href=\"http:\/\/www.viodi.com\/newsletter\/040902\/article1.htm\">Next Article<\/a><\/p>\n<ul>\n<li><a href=\"#hollywood\"><strong>Digital Hollywood \u2013 Networking and More<\/strong><\/a><\/li>\n<li><a href=\"#loopy\"><strong>Is this Loopy or What?<\/strong><\/a><\/li>\n<li><strong><a href=\"#itv\">An Interactive Conference On Interactive Television<\/a><\/strong><\/li>\n<li><a href=\"#download\"><strong>Downloads \u2013 The Future of TV?<\/strong><\/a><\/li>\n<li><strong><a href=\"#brand\">Brand This \u2013 SureWest\u2019s InfinitAccess<\/a><\/strong><\/li>\n<li><strong><a href=\"#bed\">This Bed Bug Doesn\u2019t Bite\u2026.<\/a><\/strong><\/li>\n<li><a href=\"#krazy\"><strong>The Korner: &#8211; Don&#8217;t Mess With these Cajuns\u2026..<\/strong><\/a><\/li>\n<\/ul>\n<p>Welcome to a special edition of the Viodi View. There a couple of reasons for this special issue of the Viodi View. First, I had the privilege of attending and participating in two conferences focused on content and content interactivity; <strong>Digital Hollywood<\/strong> and the <strong>Interactive Television Alliance\u2019s<\/strong> <em><strong>Reinventing Television Summit<\/strong><\/em> last week and I could not wait another week to report on some of the goings on at those events.. Secondly, next week, I will be absorbed in the activities associated with co-producing the<a href=\"http:\/\/www.viodi.com\/telecom04\"><em><strong> IP Video @ Telecom 04<\/strong><\/em><\/a>, which will be held at <strong><a href=\"http:\/\/www.ustelecom04.com\">USTA\u2019s Telecom 04<\/a><\/strong> conference, and may not be able to publish the Viodi View until two weeks from now.<\/p>\n<p>USTA is anticipating <strong>5,000 attendees<\/strong> for Telecom 04, which is double the attendance of last year. Co-producing the event gives me the chance to take a sneak preview at the presentations and, let me be the first to write, they are <strong>excellent<\/strong>. I am really looking forward to seeing the speakers give these presentations and am looking forward to the exchanges among panelists, as they discuss things like product requirements, content challenges and marketing strategies and tactics for operators to achieve success with bundled services.<\/p>\n<hr\/>\n<p align=\"center\"><strong><a name=\"telecom04\"\/><a href=\"http:\/\/www.ustelecom04.com\/conference04\/attendees\/registration.cfm\">Online Registration for IP Video @ Telecom 04 Ends @ Midnight<\/a><\/strong><\/p>\n<hr\/>\n<p><a id=\"hollywood\" name=\"hollywood\"\/><a href=\"http:\/\/www.viodi.com\/newsletter\/041000\/article1.htm\"><strong>Digital Hollywood \u2013 Networking and More<\/strong><\/a><\/p>\n<p>With something like 300 speakers, there is something for everyone at Digital Hollywood. There are panels covering technology, content, marketing, advertising and all things in between. Digital Hollywood brings together an interesting mix of people for four days and there are some very interesting and lively exchanges. Digital Hollywood is more than just great panels, as it is a great networking opportunity. <strong><a href=\"http:\/\/www.viodi.com\/newsletter\/041000\/article1.htm\">Click here<\/a><\/strong> for some more details\u2026<\/p>\n<p><strong><a name=\"loopy\"\/>Is this Loopy or What?<\/strong><\/p>\n<p>Text messaging on the television via SMS; sounds pretty crazy to me. But, what do I know, <strong>Patric Carlsson<\/strong> of <a href=\"http:\/\/www.iloopmobile.com\"><strong>iLoop mobile<\/strong><\/a> said <strong>600,000 <\/strong>people recently <strong>paid<\/strong> the equivalent of <strong>one dollar<\/strong> each to see their message on European television. iLoop was demonstrating this technology at Digital Hollywood. Their technology will be deployed as part of an <strong>HDTV<\/strong> broadcast of a <strong>Yellowcard<\/strong> (I never heard of them either) concert coming this <strong><a href=\"http:\/\/www.iloopmobile.com\/press_rel-04.shtml\">Saturday, October 9th<\/a><\/strong>. Kids will be able to enter sweepstakes and send text messages. Their solution could be very interesting for <strong>independent telcos<\/strong> that are also wireless carriers and cable operators.<\/p>\n<p><strong><a name=\"itv\"\/><a href=\"http:\/\/www.viodi.com\/newsletter\/041000\/article2.htm\">An Interactive Conference On Interactive Television:<\/a><\/strong><\/p>\n<p>Approximately 30 miles from Santa Monica and Digital Hollywood, the majestic Queen Mary cruise ship is permanently docked in the Long Beach Harbor. The Queen Mary was the venue for the<strong> ITA\u2019s <em>Reinventing Television Summit<\/em><\/strong>. The format for this conference was such that all attendees were essentially panelists. Something that was very enjoyable was learning about what I call, <strong>Politicians on Demand<\/strong>, which seems so appropriate given it is the election season. I was extremely honored to have the opportunity to present the ITV opportunity represented by <strong>independent telcos<\/strong>. <a href=\"http:\/\/www.viodi.com\/newsletter\/041000\/article2.htm\"><strong>Click here<\/strong><\/a> to learn more about this very interactive conference.<\/p>\n<p><strong><a name=\"download\"\/><a href=\"http:\/\/www.viodi.com\/newsletter\/041000\/article3.htm\">Downloads \u2013 The Future of TV?<\/a><\/strong><\/p>\n<p>One of the newest ways to enable interactive television services is by downloading content over the Internet to a set-top box with a hard-drive. This approach seems to be validated in the past month by the rumors and subsequent confirmation that <strong>Netflix and TIVO<\/strong> will be offering a service that allows movies to be downloaded to TIVO boxes. At the Digital Hollywood show, there were at least four competitors to the Netflix\/TIVO approach. The credibility of this approach was also given a big boost by the announcement by <strong>Akimbo<\/strong> that they had secured a licensing deal with <strong>Turner<\/strong> and that <strong>William Hearst III<\/strong> was appointed as Chairman of their board. <a href=\"http:\/\/www.viodi.com\/newsletter\/041000\/article3.htm\"><strong>Click here<\/strong><\/a> to learn more about the many approaches to this market.<\/p>\n<p><strong><a name=\"brand\"\/>Brand This \u2013 SureWest\u2019s InfinitAccess<\/strong><\/p>\n<p>Establishing <strong>solid brand names<\/strong> will be critical to the nascent service providers that are offering Internet downloads of content to hard-drive enabled set-top boxes. An established quadruple play provider, <strong>SureWest Broadband,<\/strong> knows the importance of branding as well as anyone. They just announced a new name, <strong><a href=\"http:\/\/www.surw.com\/media_relations\/press\/releases\/ShowPR.php?Head_ID=119\">InfinitAccess<\/a><\/strong>, to describe their bundled services. They have a catchy tag line, \u201cwhen all you really want is everything,\u201d that describes InfinitAccess. The Flash animation on their site is <strong>simple, but engaging<\/strong> as it describes what they do in about 12 seconds by simply changing the last word in the tag line.<\/p>\n<p><strong><a name=\"bed\"\/>This Bed Bug Doesn\u2019t Bite\u2026.<\/strong><\/p>\n<p>An <strong>inspiring<\/strong> article that proves that talent is geography independent can be found by clicking on the following link:<\/p>\n<p><a href=\"http:\/\/www.detnews.com\/2004\/screens\/0410\/05\/f01-293219.htm\"><strong>http:\/\/www.detnews.com\/2004\/screens\/0410\/05\/f01-293219.htm<\/strong><\/a><\/p>\n<p>This article tells the challenges of a Michigan couple who created a children\u2019s television show dedicated to helping kids go to bed. The show is <strong><em>My Bed Bugs<\/em><\/strong> and it teaches kids to brush their teeth, pick up their toys and other useful skills that I should have learned. I saw their big fuzzy, kid-friendly characters parading around NATPE earlier this year, but I did not get the story until reading this article. The article shows that <strong>content and talent<\/strong> is <strong>not just limited to the left or right coasts<\/strong>.<\/p>\n<p><strong><a name=\"krazy\"\/>The Korner\u00a0&#8211; Don\u2019t Mess With these Cajuns\u2026..<\/strong><\/p>\n<p>NATPE\u2019s (National Association of Television and Programming Executives) convention was last January and I am finally getting around to writing about one of the more unique content offerings that I saw. The show, called the <strong><em><a href=\"http:\/\/www.mtaproductions.com\/\">Rajun Sexy Cajuns<\/a><\/em><\/strong> is a <strong>cross<\/strong> between a <strong>reality show<\/strong>, a <strong>hunting show<\/strong> and, well, I am not sure.<\/p>\n<p>Produced in the <strong>swamps of Louisiana<\/strong>, this show features young women who are as tough as the alligators they routinely catch. They literally captured the <strong>alligators<\/strong>, pictured to the right, with their <strong>bare hands<\/strong> in the middle of a swamp. They are very skilled with weapons such as firearms and a bow and arrow. When I was at NATPE, I had the chance to see a video clip of one of them hunting wild boar with only a bow and arrow. The stars of this show would humble Ted Nugent with their hunting skills.<\/p>\n<p>They are getting a bit of exposure these days, as they took a few of Jay Leno\u2019s correspondents out to the swamp and gave them a few lessons on hunting in the bayous. In addition to hunting, there is a bit of <strong>pig wrestling, skydiving <\/strong>and other adventures, so there is something for everyone. There is even a spin-off <strong>cooking show <\/strong>featuring Mama La Roux, who cooks what the Rajun Sexy Cajuns catch. They are currently negotiating with a network for carriage, but I am sure they are open to working with independent telcos for distribution.<\/p>\n<p><a href=\"http:\/\/www.viodi.com\/newsletter\/041000\/article1.htm\">Next Article<\/a><\/p>\n<p class=\"MsoBodyText\"><a href=\"#top\">Back to Top<\/a><\/p>\n<p class=\"MsoBodyText\"><a href=\"http:\/\/www.viodi.com\/newsletter\/040901\/index.htm\">Previous Issue<\/a><\/p>\n<p class=\"MsoBodyText\">Interested in Sponsoring the Viodi View? Send an email to:<strong>sponsor@viodi.com<\/strong><\/p>\n<p>Please <strong>forward<\/strong> this free publication to anyone you know who is involved in some way with independent telephone companies.<\/p>\n<p>Mission of the Viodi View:<\/p>\n<p>In this on-line publication, we share our analysis, opinions and direction on the interactive television news and views that we believe will be of interest and use to our friends associated directly or indirectly with independent telephone companies. For more information as to the various ways Viodi works with independent telephone companies, please go to <a href=\"http:\/\/www.viodi.com\/alliance\/\">http:\/\/www.viodi.com\/alliance\/<\/a><\/p>\n<p>Disclaimer:<\/p>\n<p>The Viodi View [Viodi, LLC] and its associates used their best efforts in collecting and preparing the information published herein. However, the Viodi View [Viodi, LLC] does not assume, and hereby disclaims, any and all liability for any loss or damage caused by errors or omissions, whether such errors or omissions resulted from negligence, accident, or other causes.<\/p>\n<p class=\"MsoBodyText\"><a href=\"http:\/\/www.viodi.com\/newsletter\/signUp.htm\">Click Here to Subscribe<\/a><\/p>\n<p class=\"MsoBodyText\">To Unsubscribe, please send an email to: <strong>unsubscribeviodiview@viodi.com<\/strong><\/p>\n<p class=\"MsoBodyText\">All displayed trademarks, logos and service marks are the property of their respective owners. \u00a9 2004 <a href=\"javascript:\" onclick=\"MM_openBrWindow('http:\/\/www.viodi.com\/alliance','','')\">Viodi, LLC<\/a>. All Rights Reserved. 5255 Stevens Creek, #127 Santa Clara, CA 95051 <\/p>\n<p align=\"center\"><a href=\"javascript:\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"240\" onclick=\"MM_openBrWindow('http:\/\/www.parksassociates.com\/events\/events.htm','','')\" src=\"http:\/\/www.viodi.com\/newsletter\/040800\/parks.gif\" width=\"120\"\/><\/a><\/p>\n<hr\/>\n<p align=\"center\"><a href=\"http:\/\/www.ustelecom04.com\/conference04\/\"><img decoding=\"async\" alt=\"Learn more about Telecom '04\" border=\"0\" src=\"http:\/\/www.viodi.com\/telecom04\/images\/telecom04.gif\"\/><br align=\"center\"\/>Learn About Telecom04<\/a><\/p>\n<p align=\"center\"><strong>IP Video Conference Agenda<\/strong><\/p>\n<p align=\"left\"><a href=\"http:\/\/www.viodi.com\/telecom04\/index.htm#economic\">Economic and Product Feature Considerations for Telecom Network Architectures<\/a><\/p>\n<p align=\"left\"><a href=\"http:\/\/www.viodi.com\/telecom04\/index.htm#interface\">The Consumer Electronics Interface \u2013 Can You See Me Now?<\/a> <\/p>\n<p align=\"left\"><a href=\"http:\/\/www.viodi.com\/telecom04\/index.htm#regulation\">Regulation 101 \u2013 What a Telco Has to Consider When Deploying Video &amp; Other New Services <\/a><\/p>\n<p align=\"left\"><a href=\"http:\/\/www.viodi.com\/telecom04\/index.htm#access\">Equal Access for All<\/a><\/p>\n<p align=\"left\"><a href=\"http:\/\/www.viodi.com\/telecom04\/index.htm#content\">Telco Content Options<\/a><\/p>\n<p align=\"left\"><a href=\"http:\/\/www.viodi.com\/telecom04\/index.htm#game\">Get in the Game \u2013 How do Games Play in a Service Providers\u2019 Plans?<\/a> <\/p>\n<p align=\"left\"><a href=\"http:\/\/www.viodi.com\/telecom04\/index.htm#advertising\">Advertising and other Alternative Revenue Sources <\/a><\/p>\n<p align=\"left\"><a href=\"http:\/\/www.viodi.com\/telecom04\/index.htm#voip\">Integrating VoIP Content Into a Telco\u2019s Bundled Service Offering<\/a><\/p>\n<p align=\"left\"><a href=\"http:\/\/www.viodi.com\/telecom04\/index.htm#bundles\">Making Sticky Bundles \u2013 Baking up new ways to gain and retain customers <\/a><\/p>\n<p align=\"center\"><a href=\"http:\/\/www.ustelecom04.com\/conference04\/attendees\/registration.cfm\"><strong>Link to Registration Page<\/strong><\/a><\/p>\n<p align=\"center\"><strong>Speakers Include:<\/strong><\/p>\n<ul>\n<li>Michelle Abraham, Cahners-Instat <\/li>\n<li>Craig Bender, Tut Systems<\/li>\n<li>Paul Bertino, HickoryTech<\/li>\n<li>Allison Dollar, Interactive Television Alliance<\/li>\n<li>Pete Drozdoff, SureWest<\/li>\n<li>Don Dulchinos, Cable Labs<\/li>\n<li>Paul Feldman, Fletcher, Heald &amp; Hildreth, P.L.C.<\/li>\n<li>Dave Fridley, Martin Group<\/li>\n<li>Prashant Gandhi, Cisco Systems<\/li>\n<li>David Irwin, Irwin, Campbell &amp; Tannenwald, PC<\/li>\n<li>Richard Jones, Verizon Broadband<\/li>\n<li>Scott Keagy, Calix<\/li>\n<li>Marty Lafferty, DCIA<\/li>\n<li>Jim Lynn, CC Communications<\/li>\n<li>Bryan Martin, Packet 8<\/li>\n<li>Justin Miller, Kalona Cooperative Telephone Company<\/li>\n<li>John Ney, Project Mutual Telephone<\/li>\n<li>John Pezzini, Independent Film Channel<\/li>\n<li>Sean Riley, Fox Cable Networks<\/li>\n<li>Kevin Schaff, Thought Equity<\/li>\n<li>Tony Stanley, Scientific Atlanta<\/li>\n<li>Jay Stark, Broadstream<\/li>\n<li>Richard Sweatt, Amity Systems<\/li>\n<li>Larry Thompson, Vantage Point Solutions<\/li>\n<li>Gabe Zichermann, TryMedia<\/li>\n<\/ul>\n<p align=\"center\"><a href=\"http:\/\/www.ustelecom04.com\/conference04\/attendees\/registration.cfm\"><strong>Link to Registration Page<\/strong><\/a><\/p>\n<p><strong><em>Rajun Cajuns!<\/em><\/strong><br \/><a href=\"http:\/\/www.viodi.com\/newsletter\/041000\/lggator1.jpg\"><img decoding=\"async\" src=\"https:\/\/www.viodi.com\/newsletter\/041000\/gator1.jpg\" style=\"border-width: 0px; border-style: solid; width: 150px; height: 129px;\"\/><\/a><br \/><a href=\"http:\/\/www.viodi.com\/newsletter\/041000\/lggator2.jpg\"><img decoding=\"async\" src=\"https:\/\/www.viodi.com\/newsletter\/041000\/gator2.jpg\" style=\"border-width: 0px; border-style: solid; width: 150px; height: 223px;\"\/><\/a><\/p>\n<p>Want more information regarding the IOC market?<\/p>\n<p>Interested in developing some unique local content strategies?<\/p>\n<p>Need assistance assessing the market for a particular product?<\/p>\n<p>Viodi and its associates provide consulting assistance to telcos and their suppliers on an hourly, project or retainer basis. <\/p>\n<p>Please contact us at consult@viodi.com for more information.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Click to learn more about Viodi&#8217;s Local Content Workshop Quick Jump Menu to this Issue&#8217;s ArticlesOctober 6th, 2004 OverviewDigital Hollywood &#8211; Networking and More:An Interactive Conference On Interactive Television:Downloads &#8211; The Future of TV? THE VIODI VIEW by Ken Pyle (ken.pyle@viodi.com), Viodi, LLC In this Issue: ITV, SureWest, Bed Bugs, Rajun Cajuns &amp; More&#8230;. About [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-220","post","type-post","status-publish","format-standard","hentry","category-newsletter"],"_links":{"self":[{"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/posts\/220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/comments?post=220"}],"version-history":[{"count":1,"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/posts\/220\/revisions"}],"predecessor-version":[{"id":823,"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/posts\/220\/revisions\/823"}],"wp:attachment":[{"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/media?parent=220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/categories?post=220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/tags?post=220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}