{"id":281,"date":"2005-02-02T19:04:33","date_gmt":"2005-02-02T19:04:33","guid":{"rendered":"https:\/\/viodi.com\/classic\/2005\/02\/02\/article1-36\/"},"modified":"2023-08-13T18:27:20","modified_gmt":"2023-08-13T18:27:20","slug":"article1-36","status":"publish","type":"post","link":"https:\/\/viodi.com\/classic\/2005\/02\/02\/article1-36\/","title":{"rendered":"Viodi View &#8211; Adelstein Comments On Rural Telecom"},"content":{"rendered":"\n<p align=\"left\">\u00a0<\/p>\n<p align=\"left\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.viodi.com\/images\/logo-145px.gif\" alt=\"Viodi - the Bridge Between the Heartland and Hollywood\" width=\"145\" height=\"42\"\/>        <\/p>\n<p align=\"center\"><strong>Viodi View Menu<\/strong><\/p>\n<p>                            <a href=\"http:\/\/www.viodi.com\/\">Current              Issue<\/a>                                     <a href=\"http:\/\/www.viodi.com\/newsletter\/050200\/article1.htm\">Adelstein                Comments On Rural Telecom<\/a>                                                 <a href=\"http:\/\/www.viodi.com\/newsletter\/050200\/article2.htm\">P to P \u2013 Palm            Springs to Provo<\/a>                                     <a href=\"http:\/\/www.viodi.com\/newsletter\/050200\/article3.htm\">The New TV O.D.<\/a>                <\/p>\n<hr\/>\n<p>                                                      <a href=\"http:\/\/www.viodi.com\/newsletter\/050101\/\">Previous              Issue<\/a>              <\/p>\n<hr\/>\n<p>                                 <a href=\"javascript:openWindow(&quot;http:\/\/postsnet.com\/app\/campaigner\/services\/optinlist\/processoptinrequest.jsp?oilb=85755787&quot;)\">Viodi              View Subscribe<\/a>              <\/p>\n<hr\/>\n<p>                              <strong>Viodi Forums<\/strong>                               <a href=\"http:\/\/www.viodi.com\/club1\/\">Club                Viodi<\/a>                               <a href=\"http:\/\/www.viodi.com\/support\/\">Local                Content<\/a>                <\/p>\n<hr\/>\n<p>                                           <a href=\"http:\/\/www.viodi.com\/justoaqui\/\">Multimedia              Search <\/a>              <\/p>\n<hr\/>\n<p>                              <strong>Viodi Workshops<\/strong>                               <a href=\"http:\/\/www.viodi.com\/local\/\">Local                Content<\/a>                               <a href=\"#\">Telco                Video 101<\/a>                <\/p>\n<hr\/>\n<p>                                           <a href=\"http:\/\/www.viodi.com\/about.htm\">About              Viodi<\/a>                               <a href=\"http:\/\/www.viodi.com\/contact.htm\">Contact<\/a>                               <a href=\"http:\/\/www.viodi.com\/biographies.htm\">Biographies<\/a>                               <a href=\"http:\/\/www.viodi.com\/links.htm\">Favorite                Links<\/a>                <\/p>\n<hr\/>\n<p class=\"MsoBodyText\">Interested in Sponsoring          the Viodi View? Send an email to: <strong>sponsor@viodi.com<\/strong><\/p>\n<p>Please <strong>forward<\/strong> this free publication          to anyone you know who is involved in some way with independent telephone          companies. <\/p>\n<p><strong>Mission of the Viodi View:<\/strong><\/p>\n<p>In this on-line publication, we share our analysis, opinions          and direction on the interactive television news and views that we believe          will be of interest and use to our friends associated directly or indirectly          with independent telephone companies. For more information as to the various          ways Viodi works with independent telephone companies, please go to <a href=\"http:\/\/www.viodi.com\/alliance\/\">http:\/\/www.viodi.com\/alliance\/<\/a><\/p>\n<p><strong>Disclaimer:<\/strong><\/p>\n<p>The Viodi View [Viodi, LLC] and its associates used their          best efforts in collecting and preparing the information published herein.          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All Rights Reserved.<br \/>         5255 Stevens Creek, #127 Santa Clara, CA 95051<\/p>\n<p align=\"center\"><strong><a name=\"top\"\/>Viodi View          Newsletter &#8211; February 2nd, 2005          Issue<\/strong>        <\/p>\n<p align=\"center\"> <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.viodi.com\/images\/conferencelogo.gif\" name=\"Image1\" width=\"475\" height=\"90\" border=\"0\" id=\"Image1\"\/><br \/>         <a href=\"http:\/\/www.viodi.com\/local\">Indie Telco Local          Content Workshop Advertisement<\/a>        <\/p>\n<hr\/>\n<p align=\"center\"><strong>Adelstein Comments On Rural Telecom<\/strong><\/p>\n<p align=\"center\"><strong>By Ken Pyle, <a href=\"http:\/\/www.viodi.com\">Viodi,          LLC<\/a><\/strong> <\/p>\n<p align=\"left\">Snow on the mountains and sun in the valley          pretty much describes the picture in LaQuinta, California at <strong>OPASTCO\u2019s          Annual Winter Convention<\/strong> last month. Inside the conference, it          was clear that there are definitely storm clouds for the independent telco          industry brought about by the innovation in Internet Protocol and Wireless          technologies. The exciting thing was the many independent telco speakers          who showed that there is a silver lining behind those clouds of industry          turmoil. A recurring theme was <strong>the importance of working together<\/strong>          as an industry and Archie Macias had a call to action for independent          telcos to unite and work together when he stated, \u201c<strong>if not          you, then who<\/strong>\u201d. <\/p>\n<p>Someone who seemed sincere in his gratitude to independent          telephone companies was FCC Commissioner, <strong>Jonathan Adelstein<\/strong>.          As he had done two weeks earlier at NTCA\u2019s 2005 IOC Wireless Symposium,          he started his remarks with appreciation to the independent telcos that          supported his nomination to another term as commissioner. He further stated          that, \u201c<strong>rural Telecommunications is at a crossroads<\/strong>\u201d.          He stressed that this could mean huge <strong>opportunities<\/strong> and          that modern communications could benefit rural America more than urban          areas. <\/p>\n<p>Reinforcing Macia\u2019s opening comments, Adelstein          pointed to the importance of <strong>lobbying<\/strong> to make sure that          the independent telcos\u2019 viewpoint is provided when he stated, \u201c[you          must] <strong>shape the future<\/strong>, <strong>instead<\/strong> of having          the <strong>future dictated to you<\/strong>\u201d. He suggested that          it is important for OPASTCO members get in front of wireless applications          and that it will be important for rural telcos to get spectrum. VoIP is          another technology that is challenging the regulatory infrastructure and          that the VoIP will drive broadband. He also stated that the <strong>rollout          of VoIP cannot undercut <\/strong>the broadband network. He emphasized          that it is the FCC\u2019s responsibility to make sure that rural customers          are <strong>not left behind<\/strong> when it comes to he new technologies          and services. As such, he could not, \u201cdisagree more that VoIP eliminates          the need for USF.\u201d<\/p>\n<p><strong>Words of Wisdom from Telcos<\/strong><\/p>\n<p>One of the best things about OPASTCO conferences are          the presentations from the independent telcos. At this show, telco personnel          and their suppliers were talking about wireless, VoIP and video applications.          Some of their words of wisdom included:<\/p>\n<ul>\n<li> <strong>Karen McKee<\/strong> pointed out that a reason            for <strong>Horizon Chillicothe\u2019s video success<\/strong> has been            the local content that they originate and program on their system. Some            of the things they have done that have allowed them to stand out, include            their work with the local League of Women Voters, their weekly television            show, Inside the Valley\u201d and their work with local radio stations            to <strong>cross-promote <\/strong>their services and create programming            that is unique to their system. She also provided sage advice when she            said, \u201canytime you get kids involved in television programming,            you get viewers.\u201d <\/li>\n<li><strong>Richard Gesinger<\/strong> made the point that            it is the <strong>service<\/strong>, not the technology that <strong>needs            to be promoted<\/strong>. He gave the example of Nextel has been using            VoIP in their push to talk technology for years, but has never promoted            the technology, only the service and the benefits. He also pointed out            the Telecom services provide funding to USF, but information services            do not. He also talked about the potential for <strong>SPIT<\/strong>,            which is Spam over Internet Telephony, to disrupt the new networks<\/li>\n<li> <strong>Matt Farley<\/strong>, Network Administrator            for <strong>Wheat State Telephone<\/strong> described an approach whereby            they made their own <strong>softswitch<\/strong> using <strong>off-the-shelf            PCs<\/strong> and open source software. They began by testing the service            on their own employees. The next step was to reduce the cost of toll            for carrying traffic to other exchanges. Farley made a suggestion that            was echoed by others at the conference that the <strong>biggest challenge            <\/strong>was <strong>cross-training <\/strong>the telephony and data            personnel.<\/li>\n<li> <strong>Lonnie D. Pedersen of Telecommunications,            Service and Community<\/strong> described how they are bringing VoIP            to both their incumbent and CLEC exchanges. Where they don\u2019t have            physical loops, they plan on using virtual loops from an incumbent operator.            They are <strong>using<\/strong> <strong>VoIP<\/strong> to try to get            back the 6,000 dial-up subscribers that they have lost to DSL. They            are attempting to be a Vonage with a local touch. There rate plans are            very similar to Vonages with plans of $14.99, $24.99 and $34.99 per            month, respectively. They also have IP Centrex solutions for businesses.            Pedersen had a great bit of advice when he said, \u201cbuild it and            they come is ok, but build it and get a three year contract is better.\u201d            <\/li>\n<li><strong>Jason Gonzalez<\/strong> of <strong>ENMR Telephone            Cooperative<\/strong> pointed out something that is not heard too often,            when he said that telcos\u2019 new competitors are most likely going            to completely <strong>different trade shows<\/strong> and will be entities            like Sony and Microsoft. ENMR is deploying fixed and non Line of Sight            BRS (formerly known as MMDS spectrum) t serve customers with high-speed            data and VoIP. He suggested that only one in five personnel may be able            to make the transition between the circuit switched and IP worlds. To            facilitate their training of staff, they have a rather <strong>innovative            approach of partnering<\/strong> with the local community college for            an IP certification program. <\/li>\n<\/ul>\n<p align=\"center\">         <strong>Scenes from the Winter 2005 OPASTCO Conference<\/strong>        <br align=\"center\"\/>         (music courtesy of Mr. Kurt Iverson, <a href=\"http:\/\/www.sincemonday.com\">sincemonday.com<\/a>)        <\/p>\n<p><a href=\"http:\/\/www.viodi.com\/newsletter\/050200\/article2.htm\">Next Article<\/a><\/p>\n<p class=\"MsoBodyText\"><a href=\"#top\">Back to Top<\/a><\/p>\n<p class=\"MsoBodyText\"><a href=\"http:\/\/www.viodi.com\/newsletter\/050101\/index.htm\">Previous          Issue<\/a><\/p>\n<\/p>\n<p align=\"center\"><strong>Viodi View Subscribe<\/strong><\/p>\n<p>              <a href=\"javascript:openWindow(&quot;http:\/\/postsnet.com\/app\/campaigner\/services\/optinlist\/processoptinrequest.jsp?oilb=85755787&quot;)\"><img decoding=\"async\" src=\"http:\/\/postsnet.com\/campaigner_images\/Images\/optinlistbuilder\/FM-1.gif\" border=\"0\"\/><\/a>          <br \/>                  <a href=\"http:\/\/www.viodi.com\/newsletter\/privacy.htm\">Privacy          Policy<\/a>        <\/p>\n<hr\/>\n<p align=\"left\">\u00a0<\/p>\n<p align=\"center\">          <a href=\"http:\/\/www.viodi.com\/telcovideo101\/\">          Telco Video 101<\/a><\/p>\n<p align=\"center\">\u00a0<\/p>\n<p align=\"center\">\u00a0<\/p>\n<p align=\"center\">\u00a0<\/p>\n<p align=\"center\">\u00a0<\/p>\n<p>           <a href=\"http:\/\/www.viodi.tv\/ntca\/\"><img decoding=\"async\" src=\"https:\/\/viodi.com\/classic\/wp-content\/uploads\/2005\/02\/IOC.jpg\" border=\"0\"\/><\/a>                         <\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 Viodi View Menu Current Issue Adelstein Comments On Rural Telecom P to P \u2013 Palm Springs to Provo The New TV O.D. 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