{"id":296,"date":"2005-03-16T21:53:13","date_gmt":"2005-03-16T21:53:13","guid":{"rendered":"https:\/\/viodi.com\/classic\/2005\/03\/16\/article2-37\/"},"modified":"2023-08-13T18:27:20","modified_gmt":"2023-08-13T18:27:20","slug":"article2-37","status":"publish","type":"post","link":"https:\/\/viodi.com\/classic\/2005\/03\/16\/article2-37\/","title":{"rendered":"Viodi View &#8211; VON to Fast Forward"},"content":{"rendered":"\n<p align=\"left\">\u00a0<\/p>\n<p align=\"left\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.viodi.com\/images\/logo-145px.gif\" alt=\"Viodi - the Bridge Between the Heartland and Hollywood\" width=\"145\" height=\"42\"\/>        <\/p>\n<p align=\"center\"><strong>Viodi View Menu<\/strong><\/p>\n<p>                            <a href=\"http:\/\/www.viodi.com\/\">Current              Issue<\/a>                                         <a href=\"http:\/\/www.viodi.com\/newsletter\/050301\/article1.htm\">VoIP                            Swap Meet?<\/a>                          <a href=\"http:\/\/www.viodi.com\/newsletter\/050301\/article2.htm\">VON                to Fast Forward<\/a>               <\/p>\n<hr\/>\n<p>                                                                                                         <a href=\"http:\/\/www.viodi.com\/newsletter\/050300\/\">Previous              Issue<\/a>              <\/p>\n<hr\/>\n<p>                                 <a href=\"javascript:openWindow(&quot;http:\/\/postsnet.com\/app\/campaigner\/services\/optinlist\/processoptinrequest.jsp?oilb=85755787&quot;)\">Viodi              View Subscribe<\/a>              <\/p>\n<hr\/>\n<p>                              <strong>Viodi Forums<\/strong>                               <a href=\"http:\/\/www.viodi.com\/club1\/\">Club                Viodi<\/a>                               <a href=\"http:\/\/www.viodi.com\/support\/\">Local                Content<\/a>                <\/p>\n<hr\/>\n<p>                                           <a href=\"http:\/\/www.viodi.com\/justoaqui\/\">Multimedia              Search <\/a>              <\/p>\n<hr\/>\n<p>                              <strong>Viodi Workshops<\/strong>                       <a href=\"http:\/\/www.viodi.com\/local\/\">Local            Content<\/a>                 <a href=\"http:\/\/www.viodi.com\/telcovideo101\">Telco Video 101<\/a>                   <a href=\"http:\/\/www.viodi.com\/incremona\/\">Incremona                Training<\/a>                <\/p>\n<hr\/>\n<p>                             <strong>Industry<\/strong>                               <a href=\"http:\/\/www.viodi.com\/cgi-bin\/blah\/Blah.pl?,v=cal\">Industry                Calendar<\/a>                               <a href=\"http:\/\/www.viodi.com\/links.htm\">Favorite                Links<\/a><\/p>\n<hr\/>\n<p>                                             <a href=\"http:\/\/www.viodi.com\/about.htm\">About              Viodi<\/a>                               <a href=\"http:\/\/www.viodi.com\/contact.htm\">Contact<\/a>                                              <a href=\"http:\/\/www.viodi.com\/biographies.htm\">Biographies<\/a> <\/p>\n<hr\/>\n<p class=\"MsoBodyText\">Interested in Sponsoring          the Viodi View? Send an email to: <strong>sponsor@viodi.com<\/strong><\/p>\n<p>Please <strong>forward<\/strong> this free publication          to anyone you know who is involved in some way with independent telephone          companies. <\/p>\n<p><strong>Mission of the Viodi View:<\/strong><\/p>\n<p>In this on-line publication, we share our analysis, opinions          and direction on the interactive television news and views that we believe          will be of interest and use to our friends associated directly or indirectly          with independent telephone companies. For more information as to the various          ways Viodi works with independent telephone companies, please go to <a href=\"http:\/\/www.viodi.com\/alliance\/\">http:\/\/www.viodi.com\/alliance\/<\/a><\/p>\n<p><strong>Disclaimer:<\/strong><\/p>\n<p>The Viodi View [Viodi, LLC] and its associates used their          best efforts in collecting and preparing the information published herein.          However, the Viodi View [Viodi, LLC] does not assume, and hereby disclaims,          any and all liability for any loss or damage caused by errors or omissions,          whether such errors or omissions resulted from negligence, accident, or          other causes.<\/p>\n<p>All displayed trademarks, logos and service marks are          the property of their respective owners. \u00a9 2005<a href=\"http:\/\/www.viodi.com\/about.htm\">Viodi,          LLC<\/a>. All Rights Reserved.<br \/>         5255 Stevens Creek, #127 Santa Clara, CA 95051<\/p>\n<p align=\"center\"><strong><a name=\"top\"\/>Viodi View          Newsletter &#8211; March 16th, 2005          <\/strong>        <\/p>\n<p align=\"center\"> <a href=\"http:\/\/www.viodi.com\/local\/\"><img decoding=\"async\" src=\"http:\/\/www.viodi.com\/images\/conferencelogo.gif\" alt=\"Click here to learn about the Local Content Workshop\" name=\"Image1\" border=\"0\" id=\"Image1\"\/><\/a><br \/>         <a href=\"http:\/\/www.viodi.com\/local\/\">Local Content Workshop<\/a>        <\/p>\n<hr\/>\n<p align=\"center\"><strong>VON to Fast Forward<\/strong><\/p>\n<p align=\"center\"><strong>By Ken Pyle, Viodi, LLC<\/strong><\/p>\n<p>The Fast Net Futures conference featured an interesting          mix of operators, suppliers and analysts. Dave Burstein and Jennie Bourne,          the producers, cajoled and pushed the speakers to give a <strong>BIG IDEA.<\/strong>          He had some very impressive speakers that discussed most aspects of the          network and many aspects of content for the network at his three day conference          within a conference. I was honored to speak at his event. My big idea          was, \u201c<strong>youth are the present<\/strong>.\u201d I will explain          that concept in a later issue. <\/p>\n<p>In the meantime, here are some of the big ideas I took          away from the speakers:<\/p>\n<ul>\n<li><strong>Diversify<\/strong> \u2013 <strong>William            Lawver<\/strong> of <strong>SureWest<\/strong> made the correct argument            that a telco can no longer rely on its traditional revenue streams.            They need to expand both their services as well as their geographic            areas if they are to have any chance of battling declining revenue brought            about by access line reduction. <\/li>\n<li><strong>Faster<\/strong> \u2013 <strong>Dr. Michel            Guite<\/strong> of <strong>Vermont Telephone<\/strong> gave a persuasive            argument that telcos need to innovate faster, if they are going to compete            with cable. Cable is setting the standard and he is concerned that the            telco industry is not keeping pace because of the, \u201cinstability            in platforms.\u201d Their limitations they have found with ADSL2+ is            causing Vermont Tel to take a serious look at Fiber to the Home.<\/li>\n<li><strong>Simplify<\/strong> \u2013 <strong>Steve Mckay            of Entone, David Markowitz of Zhone Technologies<\/strong> and <strong>Gary            Hoffman of Coaxsys<\/strong> emphasized the importance of reusing existing            in-home coaxial cable to speed installation and reduce customer hassle.            As evidence that telcos are starting to embrace this approach, Coaxsys            just announced their <strong>20th independent telco<\/strong> customer            of their broadband over coax adapters. <\/li>\n<li><strong>Local<\/strong> \u2013 <strong>Steve Scharf            <\/strong>of Ringgold Telephone and <strong>Jennie Bourne<\/strong> underscored            the importance of local programming as a differentiator. Scharf explained            how they film local football games and have produced a cooking show            with home-grown talent. <\/li>\n<li><strong>Personal<\/strong> \u2013 <strong>David Howard            of UTStarcom<\/strong>, <strong>Craig Bender of Tut Systems <\/strong>and            <strong>Tom Hammer of Akimbo<\/strong> pointed out that people\u2019s            behaviors are changing and, thanks to the Personal Video Recorder, they            are beginning to expect content at the time and on the device of their            choosing. <strong>Teresa Sperry <\/strong>of <strong>Paradyne<\/strong>            discussed how this sort of nicast-type approach could have huge impacts            on the networks and the network components, such as DSLAMs [<strong>kudos<\/strong>            to Teresa for an excellent job, as her slides were lost in the ether            and the topic was different than what she expected].<\/li>\n<li><strong>Bind<\/strong> \u2013 <strong>Phil Thompson            of Mphase<\/strong> suggested that operators need to do things that bind            customers to their system. He suggested the Wednesday night Bingo that            DishTV has as an example. Yahoo! has done an excellent job of binding            customers. <\/li>\n<li><strong>CART<\/strong> \u2013 <strong>Pete Chow of            T<\/strong>I gave an interesting analysis of the drivers of the market            for high-speed services. He suggested it is Competition, Applications,            Regulations and, finally,Technology that drives the business. There            were some pretty impressive demonstrations of <strong>100 Mb\/s upstream\/downstream            data<\/strong> tranfers <strong>over<\/strong> 700 feet of 26 gauge <strong>copper<\/strong>            by Meta-Link and Ikanos. There is a big debate, as always, as to whether            QAM or DMT should win. Chow pointed out that a big carrier, such as            SBC, will not deploy non-standard equipment. Therefore, it is very important            to <strong>get the carriers fully engaged<\/strong> in the <strong>standards<\/strong>            process. <\/li>\n<li><strong>Compression <\/strong>\u2013 Aggressive compression            will happen, but it will take time. <strong>David Price of Harmonic,            Inc<\/strong>. pointed out that it took 8 years to get live action MPEG-2            encoding from 6 Mb\/s to 2 Mb\/s. <strong>Chuck Van Dusen of Tut Systems<\/strong>            agreed and gave a real world example of how, \u201csimple things like            the grass and dimples on the golf ball need high definition and good            compression.\u201d <\/li>\n<li><strong>Catharsis <\/strong>&#8211; <strong>Brian Hinman<\/strong>            explained that the box <strong>2Wire<\/strong> is producing will immediately            get telcos to a competitive position with cable. The <strong>real change<\/strong>            in the industry will be when there are a significant number of fiber            pipes with <strong>high-speed upstream paths<\/strong>. He believes this            will cause wide spread sharing of video files. Like the audio industry,            he suggests a Steve Jobs will be need for the video distribution industry.            <\/li>\n<li><strong>Variety<\/strong> \u2013 <strong>Brad Kayton            of Prismiq <\/strong>told of a number of new content services, such as            <strong>RipeTV<\/strong> that have launched or will be launching soon.            He made the pointed out that new content options will also mean new            models, such as <strong>immersive<\/strong> advertising (advertising            that is, say, wrapped around the actual content). <\/li>\n<li><strong>BAS<\/strong> \u2013 <strong>Broadcast Anxiety            Syndrome.<\/strong> Ok, this has not been diagnosed by physicians yet,            but it is how <strong>Dr. John Pickens<\/strong> feels when his PVR does            not work. The point is that Personal Video Recorders change people\u2019s            behavior. My take-away from this; <strong>every independent telco General            Manager <\/strong>should acquire a PVR, to experience where television            is going. <\/li>\n<li><strong>Elimination<\/strong> \u2013 Balan Nair, CTO            of Qwest, suggested that when you get to a big enough pipe, the middleman            may be effectively eliminated. He called the future one big single play.            He also suggested that <strong>ARPUs<\/strong> <strong>may not<\/strong>            always <strong>increase<\/strong> with FTTH networks. Qwest has not been            able to prove-in FTTH in rebuild situations.<\/li>\n<li> <strong>Change<\/strong> \u2013 <strong>Pip Coburn            of UBS Securities <\/strong>looks at change and why it happens. He assumes            that change is difficult for people and that most people need help finding            their epiphanies. He suggested that when, \u201cthe perceived crisis            is greater than pain of adoption, people might switch, especially if            there is a 10x difference.\u201d He pointed out that the government            provides ubiquity of service. He cited Korea as an example of broadband            ubiquity fostering a vibrant economy. The biggest shift will be caused            by the maturing of the <strong>Digital Natives<\/strong>. <\/li>\n<\/ul>\n<p><a href=\"#top\">Back to Top<\/a><\/p>\n<p class=\"MsoBodyText\"><a href=\"http:\/\/www.viodi.com\/newsletter\/050300\/index.htm\">Previous          Issue<\/a><\/p>\n<p align=\"center\"><strong>Viodi View Subscribe<\/strong><\/p>\n<p>              <a href=\"javascript:openWindow(&quot;http:\/\/postsnet.com\/app\/campaigner\/services\/optinlist\/processoptinrequest.jsp?oilb=85755787&quot;)\"><img decoding=\"async\" src=\"http:\/\/postsnet.com\/campaigner_images\/Images\/optinlistbuilder\/FM-1.gif\" border=\"0\"\/><\/a>          <br \/>                  <a href=\"http:\/\/www.viodi.com\/newsletter\/privacy.htm\">Privacy          Policy<\/a>        <\/p>\n<hr\/>\n<p align=\"center\"><a href=\"http:\/\/www.viodi.tv\/ntca\/\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.viodi.com\/newsletter\/050200\/IOC.jpg\" width=\"150\" height=\"150\" border=\"0\"\/><\/a><\/p>\n<hr\/>\n<p align=\"center\"><a href=\"http:\/\/www.usta.org\/events.php?urh=home.events.supercomm05_IPVideo\"><img decoding=\"async\" src=\"http:\/\/www.viodi.com\/ipvideo05\/ipvideologo.jpg\" alt=\"Click here to learn more about IP Video @ Supercomm logo\" name=\"ipvideologo\" border=\"0\"\/><\/a><br \/>         <a href=\"http:\/\/www.usta.org\/events.php?urh=home.events.supercomm05_IPVideo\">Click          Here to Register<\/a>       <\/p>\n<p align=\"center\">\u00a0<\/p>\n<p align=\"left\">\u00a0<\/p>\n<p align=\"left\">\u00a0<\/p>\n<hr\/>\n<p>\u00a0<\/p>\n<p align=\"center\">          <a href=\"http:\/\/www.viodi.com\/telcovideo101\/\">          Telco Video 101<\/a><\/p>\n<p align=\"center\">\u00a0<\/p>\n<p align=\"center\">\u00a0<\/p>\n<p align=\"center\">\u00a0<\/p>\n<p align=\"center\">\u00a0<\/p>\n<p align=\"center\">\u00a0<\/p>\n<p align=\"center\">\u00a0<\/p>\n<p align=\"center\">\u00a0<\/p>\n<p align=\"center\">\u00a0<\/p>\n<p align=\"center\">\u00a0<\/p>\n<p align=\"center\">\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 Viodi View Menu Current Issue VoIP Swap Meet? 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