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Viodi View Menu<\/strong><\/p>\n Current Issue<\/a> Field Trip To the Heartland<\/a> Impressions of the National Cable Show<\/a> A Day at Digital Hollywood<\/a> <\/p>\n Previous Issue<\/a> <\/p>\n Viodi View Subscribe<\/a> <\/p>\n Viodi Forums<\/strong> Club Viodi<\/a> Local Content<\/a> <\/p>\n Multimedia Search <\/a> <\/p>\n Viodi Workshops<\/strong> Local Content<\/a> Telco Video 101<\/a> Incremona Training<\/a> <\/p>\n Industry<\/strong> Industry Calendar<\/a> Favorite Links<\/a><\/p>\n About Viodi<\/a> Contact<\/a> Biographies<\/a> <\/p>\n Interested in Sponsoring the Viodi View? Send an email to: sponsor@viodi.com<\/strong><\/p>\n Please forward<\/strong> this free publication to anyone you know who is involved in some way with independent telephone companies. <\/p>\n Mission of the Viodi View:<\/strong><\/p>\n In this on-line publication, we share our analysis, opinions and direction on the interactive television news and views that we believe will be of interest and use to our friends associated directly or indirectly with independent telephone companies. For more information as to the various ways Viodi works with independent telephone companies, please go to http:\/\/www.viodi.com\/alliance\/<\/a><\/p>\n Disclaimer:<\/strong><\/p>\n The Viodi View [Viodi, LLC] and its associates used their best efforts in collecting and preparing the information published herein. However, the Viodi View [Viodi, LLC] does not assume, and hereby disclaims, any and all liability for any loss or damage caused by errors or omissions, whether such errors or omissions resulted from negligence, accident, or other causes.<\/p>\n All displayed trademarks, logos and service marks are the property of their respective owners. \u00a9 2005Viodi, LLC<\/a>. All Rights Reserved. Viodi View Newsletter – April 13th, 2005 <\/strong> <\/p>\n A Day at Digital Hollywood<\/strong><\/p>\n By Ken Pyle, Viodi, LLC, ken.pyle@viodi.com<\/strong><\/p>\n Like the NATPE conference in January, video content for mobile applications<\/strong> was a recurring theme at the Spring Digital Hollywood. Another common idea was that content need to be designed such that it can be repurposed<\/strong> for multiple applications such as the Internet, mobile phones or television. Further, it was stressed that these different media need to work in concert to maximize the promotion of a provider’s content.<\/p>\n If the timeslot is any indication, telcos<\/strong> are gaining prominence<\/strong> at Digital Hollywood. The telco panel, traditionally in the final time slot of the last day, was in the morning of the first day and was moderated by Derek Kuhn<\/strong>, of Alcatel<\/strong> and the Broadband Services Forum<\/strong>. This panel dealt with the challenges telcos face as they add video services to their mix. Sean Riley <\/strong>of Fox Cable Networks<\/strong> pointed out that they have dealing with telcos for awhile. He suggested that the telcos are offering different models than traditional cable. He emphasized that, regardless of platform, it is critical<\/strong> that it be secure<\/strong>. <\/p>\n SBC\u2019s Amy Friedlander<\/strong>, formerly of Intertainer, suggested that the hiring of an outside team was an indication of SBC\u2019s seriousness in making video a success. She stressed that SBC wants to make deals that work for content providers. They have started \u201cSBC-101\u201d to help educate content providers about their efforts. The end game in their effort is be able to provide service to the 18 million homes<\/strong> they claim will be built out for Fiber to the Premise<\/strong> in the next three years. <\/p>\n Cable networks are leading the way in terms of integrating<\/strong> different promotional<\/strong> techniques. Anil Srivatsa<\/strong> of Imaginasian Television<\/strong>, which is an independent network, explained that they have had to do some innovative promotional and marketing tactics. For instance, they bought a theater in New York where they hold film festivals. They procure films from around the world that they can play both at their film festivals, as well as on their VOD channel. He further suggested that the lines between cable, satellite and IPTV are blurring. <\/p>\n One of the alternative distribution methods that content providers are seriously looking at is video delivered to mobile phones. Ross Levinsohn<\/strong>, SVP & GM Fox Sports Interactive<\/strong>, suggested that the industry is still in the pre-beta stages with regards to mobile video. He also encouraged the industry to keep trying things and to learn from their failures. He said the type of application that will drive mobile video will be one that provides users with an emotional attachment<\/strong>; maybe something like fantasy sports<\/strong>. <\/p>\n Dr.. Phil Alvelda<\/strong>, CEO and Chairman of Idetic (MobiTV)<\/strong>, discussed how, even though they have several hundred thousand subscribers, they are in the throes of learning what works<\/strong> for this new medium. They faced the challenges of perfecting the technology, making it easy to understand and creating a completely new business model that works for content providers and carriers. <\/p>\n Keith Hindle<\/strong> with FreeMantle Media (American Idol) <\/strong>said they are pursuing mobile video applications and provided one example where, in a period of six weeks, they received 144,000 <\/strong>downloads of content priced at a dollar apiece. The big challenge the content providers face are ensuring they have rights and talent agreements. <\/p>\n The panel Transforming Television: From Reality TV, HDTV and Interactive TV, to PVR TV and VOD TV <\/em>looked at the role of new technologies on programming. Jeffrey Pollock said that the, \u201cGenerational imperative that is taking over the media chain\u201d. Youth<\/strong> are growing up with new media habits<\/strong>. NASCAR defines interactive by the consumer experience and not the technology. <\/p>\n Patricia Karpas indicated that on AOL, 41% of gamers are women<\/strong>. She suggested that a content producer should start with the audience then create the program and integrate the product placements to meet the audience\u2019s needs. It is important the producers think beyond broadcast and make their content so it can play on multiple platforms. <\/p>\n Richard W. Sherrill<\/strong>, of ReFreshIQ<\/strong>, suggested that producers<\/strong> can now become<\/strong> their own networks<\/strong>, and gave Major League Baseball as an example of a content owner that has bypassed other networks (at least on the Internet). Sherril also pointed out that people don\u2019t mind ads, if the ads are relevant. <\/p>\n Tim Hanlon<\/strong> of the Starcom MediaVest Group<\/strong> sounded a warning<\/strong> when he suggested that some of the interactive television ideas people have may not happen<\/strong>. The ticking time bomb, as he put it, is that the guilds and advertisers are set to renegotiate<\/strong> in 2006. The issue is that \u201ctalent\u201d is not getting paid for a number of iTV initiatives. <\/p>\n A Walk Through the Show Floor<\/strong><\/p>\n One of the nice things about Digital Hollywood is the rather compact exhibitor floor. It is normally pretty easy to get to all of the suppliers\u2019s booths. I briefly saw Alan Miller of Skyworks, the creator of advergaming products. Garry Kitchen, the CEO of Skyworks<\/strong>, graciously spoke at Telecom \u201903 a few years ago. Noticeably absent from the show floor was DaveTV and Video Without Boundaries. These entities made pretty big splashes at the last Digital Hollywood with their set-tops and video download services. <\/p>\n I did have a chance to meet with Akimbo\u2019s CEO, Josh Goldman<\/strong>. After a major announcement at the last Digital Hollywood regarding their deal with Turner Networks, Akimbo has been pretty quiet. They have been quietly moving ahead securing content from cable networks, such as those from Scripps Networks (Food Network, HGTV, DIY, FINE LIVING and Great American Country), History, A&E, biography<\/strong>. <\/p>\n Approximately 60 to 70%<\/strong> of their content is included in the $9.99 per month (or $169.99 for a lifetime contract) service fee. Content that is included in the basic price includes portions of Cartoon Network and Biography. There are mini-subscription tiers, as well as PPV offerings. Their goal is to have their service ported onto different set-top<\/strong> boxes, so expect some very interesting announcements<\/strong> in the near-future. They are interested in working in partnership with independent telcos distribute their service. This definitely is worthy of further investigation by independent telcos. <\/p>\n Back to Top<\/a><\/p>\n Previous Issue<\/a><\/p>\n Viodi View Subscribe<\/strong><\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n","protected":false},"excerpt":{"rendered":" \u00a0 Viodi View Menu Current Issue Field Trip To the Heartland Impressions of the National Cable Show A Day at Digital Hollywood Previous Issue Viodi View Subscribe Viodi Forums Club Viodi Local Content Multimedia Search Viodi Workshops Local Content Telco Video 101 Incremona Training Industry Industry Calendar Favorite Links About Viodi Contact Biographies Interested in […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-304","post","type-post","status-publish","format-standard","hentry","category-newsletter"],"_links":{"self":[{"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/posts\/304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/comments?post=304"}],"version-history":[{"count":1,"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/posts\/304\/revisions"}],"predecessor-version":[{"id":866,"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/posts\/304\/revisions\/866"}],"wp:attachment":[{"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/media?parent=304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/categories?post=304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/tags?post=304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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