{"id":310,"date":"2005-05-11T06:33:08","date_gmt":"2005-05-11T06:33:08","guid":{"rendered":"https:\/\/viodi.com\/classic\/2005\/05\/11\/article2-41\/"},"modified":"2023-08-13T18:27:20","modified_gmt":"2023-08-13T18:27:20","slug":"article2-41","status":"publish","type":"post","link":"https:\/\/viodi.com\/classic\/2005\/05\/11\/article2-41\/","title":{"rendered":"Viodi View &#8211; Is IPTV Enough?"},"content":{"rendered":"\n<p align=\"left\">\u00a0<\/p>\n<p align=\"left\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.viodi.com\/images\/logo-145px.gif\" alt=\"Viodi - the Bridge Between the Heartland and Hollywood\" width=\"145\" height=\"42\"\/>        <\/p>\n<p align=\"center\"><strong>Viodi View Menu<\/strong><\/p>\n<p>                            <a href=\"http:\/\/www.viodi.com\/\">Current              Issue<\/a>                                         <a href=\"http:\/\/www.viodi.com\/newsletter\/050500\/article1.htm\">What&#8217;s                Personal TV?<\/a>                          <a href=\"http:\/\/www.viodi.com\/newsletter\/050500\/article2.htm\">Is                IPTV Enough?<\/a>                <\/p>\n<hr\/>\n<p>                                                                                          <a href=\"http:\/\/www.viodi.com\/newsletter\/050401\/\">Previous              Issue<\/a>              <\/p>\n<hr\/>\n<p>                                 <a href=\"javascript:openWindow(&quot;http:\/\/postsnet.com\/app\/campaigner\/services\/optinlist\/processoptinrequest.jsp?oilb=85755787&quot;)\">Viodi              View Subscribe<\/a>              <\/p>\n<hr\/>\n<p>                              <strong>Viodi Forums<\/strong>                               <a href=\"http:\/\/www.viodi.com\/club1\/\">Club                Viodi<\/a>                               <a href=\"http:\/\/www.viodi.com\/support\/\">Local                Content<\/a>                <\/p>\n<hr\/>\n<p>                                           <a href=\"http:\/\/www.viodi.com\/justoaqui\/\">Multimedia              Search <\/a>              <\/p>\n<hr\/>\n<p>                              <strong>Viodi Workshops<\/strong>                       <a href=\"http:\/\/www.viodi.com\/local\/\">Local            Content<\/a>                 <a href=\"http:\/\/www.viodi.com\/telcovideo101\">Telco Video 101<\/a>                   <a href=\"http:\/\/www.viodi.com\/incremona\/\">Incremona                Training<\/a>                <\/p>\n<hr\/>\n<p>                             <strong>Industry<\/strong>                               <a href=\"http:\/\/www.viodi.com\/cgi-bin\/blah\/Blah.pl?,v=cal\">Industry                Calendar<\/a>                               <a href=\"http:\/\/www.viodi.com\/links.htm\">Favorite                Links<\/a><\/p>\n<hr\/>\n<p>                                             <a href=\"http:\/\/www.viodi.com\/about.htm\">About              Viodi<\/a>                               <a href=\"http:\/\/www.viodi.com\/contact.htm\">Contact<\/a>                                              <a href=\"http:\/\/www.viodi.com\/biographies.htm\">Biographies<\/a> <\/p>\n<hr\/>\n<p class=\"MsoBodyText\">Interested in Sponsoring          the Viodi View? Send an email to: <strong>sponsor@viodi.com<\/strong><\/p>\n<p>Please <strong>forward<\/strong> this free publication          to anyone you know who is involved in some way with independent telephone          companies. <\/p>\n<p><strong>Mission of the Viodi View:<\/strong><\/p>\n<p>In this on-line publication, we share our analysis, opinions          and direction on the interactive television news and views that we believe          will be of interest and use to our friends associated directly or indirectly          with independent telephone companies. For more information as to the various          ways Viodi works with independent telephone companies, please go to <a href=\"http:\/\/www.viodi.com\/alliance\/\">http:\/\/www.viodi.com\/alliance\/<\/a><\/p>\n<p><strong>Disclaimer:<\/strong><\/p>\n<p>The Viodi View [Viodi, LLC] and its associates used their          best efforts in collecting and preparing the information published herein.          However, the Viodi View [Viodi, LLC] does not assume, and hereby disclaims,          any and all liability for any loss or damage caused by errors or omissions,          whether such errors or omissions resulted from negligence, accident, or          other causes.<\/p>\n<p>All displayed trademarks, logos and service marks are          the property of their respective owners. \u00a9 2005<a href=\"http:\/\/www.viodi.com\/about.htm\">Viodi,          LLC<\/a>. All Rights Reserved.<br \/>         5255 Stevens Creek, #127 Santa Clara, CA 95051<\/p>\n<p align=\"center\"><strong><a name=\"top\"\/>Viodi View          Newsletter &#8211; May 11th, 2005          Issue<\/strong>        <\/p>\n<p align=\"center\"> <a href=\"http:\/\/www.viodi.com\/local\/\"><img decoding=\"async\" src=\"http:\/\/www.viodi.com\/local\/images\/conferencelogo.gif\" name=\"Image1\" border=\"0\" id=\"Image1\"\/><\/a><br \/>         <a href=\"http:\/\/www.viodi.com\/local\">Indie Telco Local          Content Workshop Advertisement<\/a>        <\/p>\n<hr\/>\n<p align=\"center\"><strong>Is IPTV Enough?<\/strong><\/p>\n<p align=\"center\"><strong>By Ken Pyle, <a href=\"http:\/\/www.viodi.com\/\">Viodi,          LLC<\/a><\/strong><\/p>\n<p class=\"MsoBodyText\" onclick=\"MM_openBrWindow('http:\/\/www.ustelecom03.com','','')\"><strong>IP          Television<\/strong> is one of the hot telecom topics of 2005. One of the          questions raised in last week\u2019s series of planning calls for the          upcoming<a href=\"http:\/\/www.usta.org\/events.php?urh=home.events.supercomm05_IPVideo\"><strong><em>          IP Video @ Supercomm<\/em><\/strong><\/a> conference is whether IPTV can          be <strong>rolled out fast enough<\/strong> to meet the needs of the telcos.          And when IPTV is rolled out, will it be <strong>sufficiently differentiated<\/strong>          from the alternatives of satellite and Hybrid Fiber Coax? <\/p>\n<p>These were just some of the questions posed by the panelists          last week. With over 40 speakers and each one with a strong unique point          of view, I suspect there will be some <strong>thought provoking answers<\/strong>          to these and many other questions surrounding IPTV. Here are some of the          challenges that will be addressed during this two day conference:<\/p>\n<ul>\n<li><a name=\"iptv\"\/><strong>Can IPTV be deployed fast            enough?<\/strong> <strong>Brian Sugar<\/strong>, Vice President of Marketing            for<strong> 2Wire<\/strong> suggested that there are many hurdles for            telcos to pass in order for them to be able to compete effectively with            the incumbent video operators. These hurdles include regulatory, content            differentiation, system build-outs and economics. He may be somewhat            biased, as 2Wire offers a <strong>unique solution<\/strong> for telcos            moving into the video space.\n<p>The<strong> 2Wire solution<\/strong>, as written about              previously in the Viodi View, is centered around a gateway-like, set-top              box that integrates satellite receiver, off-air tuning, Digital Video              Recording, DVD player (or optional recorder), home video networking,              high definition reception and high speed Internet. It also has USB              interfaces to allow customers to upload directly their photos and              music, without the need for a PC. Broadcast content can be delivered              via satellite or off-air, while on-demand or, as available, IPTV content              can be delivered via the high speed Internet connection.<\/p>\n<p>2Wire estimates that the <strong>cost<\/strong> to              deploy a<strong> satellite\/DSL<\/strong> combination is roughly <strong>50%              and 70% less<\/strong> than it would be to deploy either<strong> fiber              to the node<\/strong> or <strong>fiber to the premise<\/strong>, respectively.              Their first customer is SBC. SBC plans on using it to <strong>extend<\/strong>              the <strong>SBC Yahoo! DSL<\/strong> experience beyond the desktop              and to the <strong>televisions<\/strong> and stereos. As an indication              of the seriousness of this announcement, SBC and 2Wire formed a partnership,              <strong>SBC Media Solutions<\/strong>, in early 2005 to market the              set-top. As Sugar points out, this box may be a <strong>key element<\/strong>              to SBC\u2019s overall <strong>video strategy<\/strong>. <\/p>\n<\/li>\n<li><a name=\"oss\"\/><strong>Operational support<\/strong>            and <strong>business support<\/strong> systems could be considered the            <strong>foundation<\/strong> for <strong>IPTV<\/strong> services to scale            to level that is required for success. Mike Riley of Lucent Technologies            has made a career out of the challenges surrounding these back-office            processes. In our discussion, he pointed out that as telcos move into            video delivery they have to be conscious of two fundamental differences            between their existing POTS and future full-service network.\n<p>First, in the POTS world, a telco only had to be              concerned about opening a connection. In today\u2019s world, they              are also potentially providing the content. Secondly, the telco was              only responsible for ensuring the signal delivery to the network demarcation,              typically at the side of the home. With video distribution, that demarcation              has moved to the set-top box inside the customer\u2019s home.<\/p>\n<\/li>\n<li><a name=\"success\"\/>Convincing the customers to            take the new services is another challenge for new operators. The panelists            on the \u201c<strong>Success cases of Telco deployment of video and            broadband services<\/strong>\u201d know this as well as anyone. This            panel will have an interesting mix of speakers representing the smaller            operators (<strong>Howard Juul of INS<\/strong>), the medium (<strong>Scott            Sandall of D &amp; E<\/strong>), the large (<strong>Pierre Costa of SBC<\/strong>)            and the international (<strong>Paul Berriman of PCCW<\/strong>). I am            especially interested to hear how PCWW has used techniques like <strong>selling            set-top boxes at retail<\/strong> and including <strong>\u201cfree\u201d            channels<\/strong> as part of their DSL package to go from <strong>zero            to 400,000 subscribers<\/strong> in just a few years.<\/li>\n<\/ul>\n<ul>\n<li><a name=\"local\"\/><strong>Local content<\/strong>            is another proven way to differentiate an offering. One of the independent            telcos that has been creating some innovative local content is <strong>TCT            West<\/strong> in Wyoming. <strong>Rod Collingwood<\/strong> will discuss            some of their local content initiatives, including a<strong> CSPAN-like            offering<\/strong> that highlights local politics.\n<p>Joining Rod on the local content panel is <strong>Roger              Bindl<\/strong>. Roger Bindl has been spending quite a bit of time              with independent telcos this past month learning and documenting,              via various videos, what their IPTV efforts. He kicked off the month              with a short <strong>video<\/strong>, <strong><em>Twisted Pair<\/em><\/strong>              that made its debut at the Wis-Kino 48 hour Kabaret; a comedy on twisted              communications in a world of new communications.<\/p>\n<p>He followed that effort with <strong>TelcoTV in Wisconsin              &#8211; leaders in the <br \/>             nation<\/strong>, which is a telecom documentary describing how Wisconsin              has led in the nation in adopting new technologies and services. As              a monthly contributor to public access <strong>WYOU <\/strong>in Madison,              WI, Roger is uniquely qualified to speak about the challenges of <strong>local              content production<\/strong> from the view point of an<strong> independent              producer. <\/strong><\/p>\n<\/li>\n<\/ul>\n<p><a href=\"http:\/\/www.viodi.com\/newsletter\/050500\/index.htm\">Current          Issue<\/a><\/p>\n<p class=\"MsoBodyText\"><a href=\"#top\">Back to Top<\/a><\/p>\n<p class=\"MsoBodyText\"><a href=\"http:\/\/www.viodi.com\/newsletter\/050401\/index.htm\">Previous          Issue<\/a><\/p>\n<p align=\"center\"><strong>Viodi View Subscribe<\/strong><\/p>\n<p>              <a href=\"javascript:openWindow(&quot;http:\/\/postsnet.com\/app\/campaigner\/services\/optinlist\/processoptinrequest.jsp?oilb=85755787&quot;)\"><img decoding=\"async\" src=\"http:\/\/postsnet.com\/campaigner_images\/Images\/optinlistbuilder\/FM-1.gif\" border=\"0\"\/><\/a>          <br \/>                  <a href=\"http:\/\/www.viodi.com\/newsletter\/privacy.htm\">Privacy          Policy<\/a>        <\/p>\n<hr\/>\n<p align=\"left\">\u00a0 <\/p>\n<p>\u00a0<\/p>\n<p align=\"center\">          <a href=\"http:\/\/www.viodi.com\/telcovideo101\/\">          Telco Video 101<\/a><\/p>\n<p align=\"center\">\u00a0<\/p>\n<p align=\"center\">\u00a0<\/p>\n<p align=\"center\">\u00a0<\/p>\n<p align=\"center\">\u00a0<\/p>\n<p align=\"center\">\u00a0<\/p>\n<p align=\"center\"><a href=\"http:\/\/www.viodi.tv\/ntca\/\"><img decoding=\"async\" src=\"http:\/\/www.viodi.com\/newsletter\/050200\/IOC.jpg\" border=\"0\"\/><\/a><\/p>\n<p align=\"center\">\u00a0<\/p>\n<p align=\"center\">\u00a0<\/p>\n<p align=\"center\">\u00a0<\/p>\n<p align=\"center\">\u00a0<\/p>\n<p align=\"center\">\u00a0<\/p>\n<p align=\"center\">\u00a0<\/p>\n<p align=\"center\">\u00a0<\/p>\n<p align=\"center\">\u00a0<\/p>\n<p align=\"center\">\u00a0<\/p>\n<p align=\"center\">\u00a0<\/p>\n<p align=\"center\">\u00a0<\/p>\n<p align=\"center\">\u00a0<\/p>\n<p align=\"center\">\u00a0<\/p>\n<p align=\"center\">\u00a0<\/p>\n<p align=\"center\">\u00a0<\/p>\n<p align=\"center\">\u00a0<\/p>\n<p align=\"center\">\u00a0<\/p>\n<p align=\"center\">\u00a0<\/p>\n<p align=\"center\">\u00a0<\/p>\n<p align=\"center\"><a href=\"http:\/\/www.hem.com\/telecom\/wi_telcotv.htm\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/viodi.com\/classic\/wp-content\/uploads\/2005\/05\/sbsea_ani2.gif\" width=\"97\" height=\"80\"\/><\/a><\/p>\n<p align=\"center\"><a href=\"http:\/\/www.hem.com\/telecom\/wi_telcotv.htm\"><strong>Click          Here to See What Roger Has Been Doing<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 Viodi View Menu Current Issue What&#8217;s Personal TV? Is IPTV Enough? Previous Issue Viodi View Subscribe Viodi Forums Club Viodi Local Content Multimedia Search Viodi Workshops Local Content Telco Video 101 Incremona Training Industry Industry Calendar Favorite Links About Viodi Contact Biographies Interested in Sponsoring the Viodi View? Send an email to: sponsor@viodi.com Please [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-310","post","type-post","status-publish","format-standard","hentry","category-newsletter"],"_links":{"self":[{"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/posts\/310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/comments?post=310"}],"version-history":[{"count":1,"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/posts\/310\/revisions"}],"predecessor-version":[{"id":664,"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/posts\/310\/revisions\/664"}],"wp:attachment":[{"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/media?parent=310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/categories?post=310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/tags?post=310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}