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Quick Jump Menu to this Month’s Articles iTVcc – We’ve only just begun Smaller really is Beautiful Fiber to the Fridge Inertia – It just keeps me hanging on Cool MPEG tools you never knew you needed Call for materials from Telcos involved with FRED <\/p>\n
March, 2003<\/b><\/p>\n
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Hope Neiman discusses how \u201cSmall Really Can Be Beautiful\u201d<\/b><\/b><\/p>\n by Ken Pyle<\/a><\/p>\n \u00a0 <\/p>\n Over the past few days, I have been editing the first video from the iTVcc conference and have been gaining insight from HopeNeiman\u2019s<\/strong> talk, \u201cSmall Really Can Be Beautiful.\u201d<\/strong> Hope Neiman is Chief Marketing Officer and Vice President of Altrio, a California CLEC\/Broadband Service Provider<\/strong>. Although Altrio serves the Los Angeles area, a very densely populated region, they face many of the same challenges as a telco that is offering triple-play services against incumbent operators. <\/p>\n She gave some great statistics and tips for beating the competition. And she is someone who deserves respect, as Altrio, which has only been providing service for a little more than one year, purportedly has the highest VOD buy-rates<\/strong> in the industry. Their churn rate is less<\/strong> than one percent (1%<\/strong>), which is a pretty good quantitative measure of customer satisfaction. <\/p>\n Here are some other nuggets I have picked up as I have been reviewing\/editing the video:<\/p>\n I encourage you to take a look at her presentation. It is available in hardcopy in the proceedings book<\/strong><\/a> and will soon be available in a CD format<\/strong><\/a>. The CD format will include a video of Hope\u2019s presentation, as well as a softcopy of her overheads.<\/p>\n Next Article <\/a><\/p>\n\n
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