{"id":351,"date":"2005-11-28T16:39:45","date_gmt":"2005-11-28T16:39:45","guid":{"rendered":"https:\/\/viodi.com\/classic\/2005\/11\/28\/article1-57\/"},"modified":"2023-08-13T18:27:21","modified_gmt":"2023-08-13T18:27:21","slug":"article1-57","status":"publish","type":"post","link":"https:\/\/viodi.com\/classic\/2005\/11\/28\/article1-57\/","title":{"rendered":"Viodi View &#8211; A Different View Inside the Home"},"content":{"rendered":"\n<p align=\"left\">\u00a0<\/p>\n<p align=\"left\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.viodi.com\/images\/logo-145px.gif\" alt=\"Viodi - the Bridge Between the Heartland and Hollywood\" width=\"145\" height=\"42\"\/>        <\/p>\n<p align=\"center\"><strong>Viodi View Menu<\/strong><\/p>\n<p>                            <a href=\"http:\/\/www.viodi.com\/\">Current              Issue<\/a>                                                      <\/p>\n<p><a href=\"http:\/\/www.viodi.com\/newsletter\/051101\/article1.htm\">A Different View Inside the Home<\/a><\/p>\n<p><a href=\"http:\/\/www.viodi.com\/newsletter\/051101\/article2.htm\">WiMAX Related Sessions at Telecom 05<\/a><\/p>\n<p>                                                                                                                          <a href=\"http:\/\/www.viodi.com\/newsletter\/051100\/\">Previous              Issue<\/a>              <\/p>\n<hr\/>\n<p>                                 <a href=\"javascript:openWindow(&quot;http:\/\/postsnet.com\/app\/campaigner\/services\/optinlist\/processoptinrequest.jsp?oilb=85755787&quot;)\">Viodi              View Subscribe<\/a>              <\/p>\n<hr\/>\n<p>                              <strong>Viodi Forums<\/strong>                               <a href=\"http:\/\/www.viodi.com\/club1\/\">Club                Viodi<\/a>                               <a href=\"http:\/\/www.viodi.com\/support\/\">Local                Content<\/a>                <\/p>\n<hr\/>\n<p>                                           <a href=\"http:\/\/www.viodi.com\/justoaqui\/\">Multimedia              Search <\/a>              <\/p>\n<hr\/>\n<p>                              <strong>Viodi Workshops<\/strong>                       <a href=\"http:\/\/www.viodi.com\/local\/\">Local            Content<\/a>                 <a href=\"http:\/\/www.viodi.com\/telcovideo101\">Telco Video 101<\/a>                   <a href=\"http:\/\/www.viodi.com\/incremona\/\">Incremona                Training<\/a>                <\/p>\n<hr\/>\n<p>                             <strong>Industry<\/strong>                               <a href=\"http:\/\/www.viodi.com\/cgi-bin\/blah\/Blah.pl?,v=cal\">Industry                Calendar<\/a>                               <a href=\"http:\/\/www.viodi.com\/links.htm\">Favorite                Links<\/a><\/p>\n<hr\/>\n<p>                                             <a href=\"http:\/\/www.viodi.com\/about.htm\">About              Viodi<\/a>                               <a href=\"http:\/\/www.viodi.com\/contact.htm\">Contact<\/a>                                              <a href=\"http:\/\/www.viodi.com\/biographies.htm\">Biographies<\/a> <\/p>\n<hr\/>\n<p class=\"MsoBodyText\">Interested in Sponsoring          the Viodi View? Send an email to: <strong>sponsor@viodi.com<\/strong><\/p>\n<p>Please <strong>forward<\/strong> this free publication          to anyone you know who is involved in some way with independent telephone          companies. <\/p>\n<p><strong>Mission of the Viodi View:<\/strong><\/p>\n<p>In this on-line publication, we share our analysis, opinions          and direction on the interactive television news and views that we believe          will be of interest and use to our friends associated directly or indirectly          with independent telephone companies. For more information as to the various          ways Viodi works with independent telephone companies, please go to <a href=\"http:\/\/www.viodi.com\/alliance\/\">http:\/\/www.viodi.com\/alliance\/<\/a><\/p>\n<p><strong>Disclaimer:<\/strong><\/p>\n<p>The Viodi View [Viodi, LLC] and its associates used their          best efforts in collecting and preparing the information published herein.          However, the Viodi View [Viodi, LLC] does not assume, and hereby disclaims,          any and all liability for any loss or damage caused by errors or omissions,          whether such errors or omissions resulted from negligence, accident, or          other causes.<\/p>\n<p>All displayed trademarks, logos and service marks are          the property of their respective owners. \u00a9 2005<a href=\"http:\/\/www.viodi.com\/about.htm\">Viodi,          LLC<\/a>. All Rights Reserved.<br \/>         5255 Stevens Creek, #127 Santa Clara, CA 95051<\/p>\n<p align=\"center\"><strong><a name=\"top\"\/>Viodi View          Newsletter &#8211; November 28th,          2005 <\/strong>        <\/p>\n<p align=\"center\"> <a href=\"http:\/\/www.viodi.com\/local\/\"><img decoding=\"async\" src=\"http:\/\/www.viodi.com\/local\/images\/conferencelogo.gif\" alt=\"Click here to learn more about Latens - the Future of Content Protection and Revenue Protection\" name=\"Image1\" border=\"0\" id=\"Image1\"\/><\/a><br \/>         <a href=\"http:\/\/www.viodi.com\/local\/\">Click here to learn          more about Viodi&#8217;s Local Content Workshop<\/a>        <\/p>\n<hr\/>\n<p align=\"center\"><strong>A Different View Inside the Home <\/strong><\/p>\n<p align=\"center\">By Ken Pyle, ken.pyle@viodi.com, Managing          Editor, Viodi View<\/p>\n<p align=\"left\">Parks Associates\u2019 conferences are          always interesting since they bring together a diverse mix of speakers          from cutting edge companies together with Parks Associates analysts who          do a great deal of primary research on consumer behavior as it relates          to consumer electronics. The following bullets represents a sampling of          some of the many insightful comments at this two day conference. <\/p>\n<ul>\n<li><strong>Beth Erez of NDS<\/strong> suggested that <strong>convergence<\/strong>            is real and will accelerate in the next few years. She defined convergence            as once separate services coming together on a common network, spawning            entirely new features. What makes convergence exciting is that the <strong>sum            of the networks<\/strong> is greater than the individual pieces.<\/li>\n<li> <strong>Barry James Folsom<\/strong> of <strong>Motorola<\/strong>            compared the 4% <strong> return rates<\/strong> for televisions versus            the 30 % for return rate home networking products to make the point            that home networking is still a huge challenge for the manufacturers            and retailers of equipment. This points to an <strong>opportunity<\/strong>            for a service provider, such as an <strong>independent telco<\/strong>,            to provide value by offering no-fuss home networking solutions. <\/li>\n<li><strong>Steve Mannel of IBM<\/strong> talked about            the impact of new game platforms, such as the X-Box, in making the digital            home a reality. He suggested that the companies that win in this environment            will have to, \u201c<strong>create a culture of innovation<\/strong>.\u201d<\/li>\n<li> One of the things these game platforms will conceivably            be able to do is to download movies and other content.<strong> Josh            Goldman of Akimbo<\/strong> characterized content downloads over the            Internet as \u201c<strong>IVOD<\/strong>\u201d or Internet Video On            Demand.<\/li>\n<li> One of the big challenges of content on the Internet            is the <strong>challenge of search<\/strong>. <strong>Bradley Horowitz<\/strong>            of<strong> Yahoo!<\/strong> talked about social search as a better way            of discovering content. Social search is about users tagging the content            such that it can be picked up by search engines. It is about turning            users into channels. It is also about slicing and dicing demographic            information to create entirely new channels, such as the middle age,            Nebraska Dentist channel. He said that this <strong>culture of participation<\/strong>            means that their may be one creator, ten synthesizers and 100 consumers.<\/li>\n<li> <strong>Deepa Iyer<\/strong> of Parks Associates reinforced            Horozwitz\u2019s comments by stating that content will increasingly            be a mix of professional and user-generated. She suggested that revenue            from analog channels will go away by 2009, but that video revenue will            increase by 60% in the same time period. Internet ad spending will <strong>increase<\/strong>            from <strong>$9.6 Billion to 23.5 Billion <\/strong>in 2010. She said            that operators will have to market to a million niches.<\/li>\n<li><strong>Mobile video<\/strong> will be important way            to get to these niches. <strong>Dave Whetstone of MobiTV<\/strong>, a            mobile video provider, stated that they have 500k subscribers with 72%            male and 28%, respectively. For the week of October 2nd, MobiTV\u2019s            subscriber base <strong>watched a mix<\/strong> of content that was 34%            news, 22% sports, 16% entertainment, 11% music videos and 18%.<\/li>\n<li> <strong>Jeremy Toeman of Sling Media<\/strong> provided            an impressive demonstration of their service, when he controlled his            Digital Video Recorder from and streamed the <strong>DVR\u2019s video            <\/strong>to his <strong>cell phone.<\/strong> The quality of the video            was exceptional and it did not require a special video subscription            service for his cell phone. <\/li>\n<li>Proving that DVRs are more than just fancy video recording            devices, but are <strong>next generation ad vehicles<\/strong>, <strong>David            Courtney of TIVO<\/strong> discussed a successful ad campaign that TIVO            launched with an unidentified, luxury automaker (speculation is that            it is Lexus). In this campaign, an icon was added to a 30 second spot.            Users that clicked on the icon then saw a longer form advertisement            with a call to action. Based on the response rate, the automaker sold            222 cars worth a total of<strong> $14 million in revenue<\/strong>. Interactive            television is real. <\/li>\n<\/ul>\n<p>Tac Berry, tac@viodi.com, contributed to this article.<\/p>\n<p class=\"MsoBodyText\"><a href=\"http:\/\/www.viodi.com\/newsletter\/051101\/article2.htm\">Next          Article<\/a><\/p>\n<p class=\"MsoBodyText\"><a href=\"#top\">Back to Top<\/a><\/p>\n<p class=\"MsoBodyText\"><a href=\"http:\/\/www.viodi.com\/newsletter\/051100\/index.htm\">Previous          Issue<\/a><\/p>\n<p align=\"center\"><strong>Viodi View Subscribe<\/strong><\/p>\n<p>              <a href=\"javascript:openWindow(&quot;http:\/\/postsnet.com\/app\/campaigner\/services\/optinlist\/processoptinrequest.jsp?oilb=85755787&quot;)\"><img decoding=\"async\" src=\"http:\/\/postsnet.com\/campaigner_images\/Images\/optinlistbuilder\/FM-1.gif\" border=\"0\"\/><\/a>          <br \/>                  <a href=\"http:\/\/www.viodi.com\/newsletter\/privacy.htm\">Privacy          Policy<\/a>        <\/p>\n<hr\/>\n<p align=\"center\"><a href=\"http:\/\/www.viodi.com\/roger_brown\/\"><strong>Click          Here to Learn How to Contribute to the Roger Brown Family Fund<\/strong><\/a><\/p>\n<hr\/>\n<p align=\"center\" style=\"margin-top: 0;\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.viodi.com\/newsletter\/051100\/telecom05.jpg\" width=\"160\" height=\"120\"\/><\/p>\n<p align=\"center\"><a href=\"http:\/\/www.viodi.com\/telecom05\/\"><strong>IP          Video Tracks at TELECOM 05<\/strong><\/a><\/p>\n<p align=\"center\">Order the CD-ROM!<\/p>\n<p align=\"center\">send an email to<br \/>         <strong>telecom05cd@viodi.com<\/strong><\/p>\n<hr\/>\n<p align=\"center\"><strong>CLUB VIODI MEMBERS<\/strong><\/p>\n<p>And You Know Who You Are<\/p>\n<p><strong>Send an email to clubviodi@viodi.com <\/strong><\/p>\n<p>for information on a beta test of a new program we will be launching            in January 2006.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 Viodi View Menu Current Issue A Different View Inside the Home WiMAX Related Sessions at Telecom 05 Previous Issue Viodi View Subscribe Viodi Forums Club Viodi Local Content Multimedia Search Viodi Workshops Local Content Telco Video 101 Incremona Training Industry Industry Calendar Favorite Links About Viodi Contact Biographies Interested in Sponsoring the Viodi View? 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