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Quick Jump Menu to this Month’s Articles A New Mug in Town Seven Degrees of Separation Between Motorola and Iraqi Freedom NLC User’s Group Take-Aways Another Subtle Technique for Promoting Video Services Small Really Can Be Beautiful Call for materials from Telcos involved with FRED <\/p>\n
April, 2003<\/b><\/p>\n
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Another Subtle Technique for Promoting Video Services – Or Any Other Telco Service<\/b><\/b><\/p>\n by Ken Pyle<\/a><\/p>\n One of the things I heard repeatedly at the NLC User\u2019s group is that a key to a telco\u2019s success in adding a new service, like video, is the importance of informing the subscriber-base of the new offering. And multiple media and methods must used, if a telco is going to change the perception that it is “only a telephone company”. Independent telcos can exploit their local connections to market their services in ways that are difficult, if not impossible, for national providers. <\/p>\n For instance, some independent telcos report that up to 20% of their bills are paid at the business office. This is a significant amount of foot-traffic. It is also a great opportunity for the independent telco to transform their retail office into an entertainment showroom. <\/p>\n With this in mind, Viodi has struck a deal with Schult Industries, a leader in the production and design of theatrical-style poster frames and signage, whereby Viodi will represent Schult in the independent telephone company market. Schult has a wide variety of poster frames to give a telco the Hollywood look and feel. And it is possible to take that look and feel on the road, with a Schult tradeshow booth that is easily set-up for local community events. <\/p>\n Besides poster frames, Schult produces a wide selection of signage that would useful for any telco, regardless of whether or not they are providing video services. <\/p>\n Next Article <\/a><\/p>\n![\"Click](\"http:\/\/www.viodi.com\/newsletter\/030400\/schultoverview.gif\")
Click Here for More Schult Info<\/a><\/p>\n