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Viodi View Menu<\/strong><\/p>\n Current Issue<\/a> <\/p>\n Telecom is Back<\/a><\/p>\n WWW – A WiMAX Update<\/a><\/p>\n Previous Issue<\/a> <\/p>\n Viodi View Subscribe<\/a> <\/p>\n Viodi Forums<\/strong> Club Viodi<\/a> Local Content<\/a> <\/p>\n Multimedia Search <\/a> <\/p>\n Viodi Workshops<\/strong> Local Content<\/a> Telco Video 101<\/a> IPTV Training<\/a> <\/p>\n Industry<\/strong> Industry Calendar<\/a> Viodi Links<\/a> <\/p>\n About Viodi<\/a> Contact<\/a> Biographies<\/a> <\/p>\n Interested in Sponsoring the Viodi View? Send an email to: sponsor@viodi.com<\/strong><\/p>\n Please forward<\/strong> this free publication to anyone you know who is involved in some way with independent telephone companies. <\/p>\n Mission of the Viodi View:<\/strong><\/p>\n In this on-line publication, we share our analysis, opinions and direction on the interactive television news and views that we believe will be of interest and use to our friends associated directly or indirectly with independent telephone companies. For more information as to the various ways Viodi works with independent telephone companies, please go to http:\/\/www.viodi.com\/alliance\/<\/a><\/p>\n Disclaimer:<\/strong><\/p>\n The Viodi View [Viodi, LLC] and its associates used their best efforts in collecting and preparing the information published herein. However, the Viodi View [Viodi, LLC] does not assume, and hereby disclaims, any and all liability for any loss or damage caused by errors or omissions, whether such errors or omissions resulted from negligence, accident, or other causes.<\/p>\n All displayed trademarks, logos and service marks are the property of their respective owners. \u00a9 2006 Viodi, LLC<\/a>. All Rights Reserved. Viodi View Newsletter – March 8th, 2006<\/strong> <\/p>\n Click here to learn more about the Content Pavilion<\/a> <\/p>\n By Ken Pyle, ken.pyle@viodi.com, Managing Editor, Viodi View<\/p>\n Trust \u0096 is a good brand nothing more than trust? Trust that the products behind the brand will work reliably. Trust that you can try the brand\u0092s new product or service and it will work. Trust that when the product doesn\u0092t work as planned, customer service goes out of its way to make sure the customer is happy and that the brand is not tarnished. <\/p>\n What prompts these thoughts is my recent and ongoing unpleasant experience with a behemoth brand \u0096 really a couple of brands. With no notice to their customers, these unnamed brands apparently severed a relationship with one of their suppliers that had helped them extend their brand beyond their core product. The bottom line to Viodi is that we have been cut off from our latest subscriber list. So, I apologize if you are getting this email and have previously unsubscribed. <\/p>\n It also means Viodi has had to spend way too much time trying to find a work around to this challenge. Of course, communicating with this massive company has been a time sink. In the back of my mind, I wonder if this well respected company is really going to safeguard the Viodi information as they promised. All of these things erode the goodwill and trust I once had for this well known brand and make it much more likely that I will defect to a competitor, given the right offer. <\/p>\n The cautionary lesson I learned from this company\u0092s stumble is that brand extension can bring new revenue, but it also can cheapen the brand if something falls apart. <\/p>\n Content Pavilion Participants Finalized:<\/strong><\/p>\n need to write….<\/p>\n Answer This – Content Participant Quiz<\/strong><\/strong>:<\/strong><\/p>\n Easy-to-use tools are enabling just about anyone to create and publish content that, in years past, would have required legions of highly paid software engineers. An example of content created via a relatively easy-to-use tool is provided in the following interactive quiz put together by Roger Bindl. <\/p>\n The quiz is a fun way to learn a little bit more about some of the participants in the Content Pavilion. The underlying technology that powers this quiz is Adobe\u0092s Flash product. Using a Flash-provided template, Roger was able to quickly generate content that is relevant to the topic at hand and, hopefully, engaging to the reader. <\/p>\n This quiz is an example of community relevant content that an independent telco could add to their web site to make their broadband service more compelling to their customers. <\/p>\n \n Last Call for Content for Content Awards & Reception<\/strong><\/p>\n And operators are doing some interesting things with local content. To prove it, Viodi is organizing the Content Awards and Reception to be held on March 22nd at TelecomNEXT in Las Vegas. The Content Awards and Reception will feature content collected from operators around the country. The reception will be a great way to cap off a couple of days on the exhibit floor. If you are interested in submitting content, please let us know by clicking here: \u00a0 <\/p>\n MTA – Local Gets Around by Roger Bindl<\/strong><\/p>\n Watch this VBlog coverage of the MTA convention for highlights from speakers regarding the hurdles and successes of offering on demand and selling broadband. As you watch this, you will see that Roger rode local buses to the MTA state convention, a forum which attracts Telco’s from throughout the region, to report for Viodi View’s national newsletter. <\/p>\n One Operator’s Solution – Create Its Own HD Content\u0092?<\/strong><\/p>\n My interview with the CEO of OEN’s HD Studio<\/p>\n Weissberger’s Wireless World – A WiMAX Update<\/strong><\/p>\n Alan’s article<\/p>\n Photo Bucket – The Heart of an Independent Telco?<\/strong><\/p>\n Viodi Job Board —-Now Triple Play Jobs……<\/strong><\/p>\n I was searching around the Viodi View site for something and I ran across this article, Are Those Mouse Ears or Rabbit Ears? – The Wonderful New World of Disney<\/a><\/strong>,<\/em> from a few years ago regarding Disney’s first attempt at its MovieBeam offering. It will be interesting to see what happens this time with their service. Meet the old beam, same as the new beam. <\/p>\n MovieBeam – It Must Be Real, As I Heard an Ad for It on AM Radio:<\/strong><\/p>\n MovieBeam must be real, as I heard an ad for it on a local radio station. Will anyone buy? In the advertising, they certainly are not playing off the strong Disney brands. They are touting the promise of immediate availability of the most current content. Is this really a problem anymore? Five years ago, this type of marketing against the video store’s weakness made sense, but is this still a problem in today’s world of multiple video distribution methods?<\/p>\n Krazy Ken\u0092s Korner – Viewer Generated Content<\/strong><\/p>\n \u00a0<\/p>\n Next Article<\/a><\/p>\n Back to Top<\/a><\/p>\n Previous Issue<\/a><\/p>\n Viodi View Subscribe<\/strong><\/p>\n Content Options?<\/strong><\/p>\n Learn About Some New Ones<\/strong><\/p>\n <\/a> <\/p>\n Viodi’s Content Pavilion <\/strong> Participants & Sponsors<\/strong><\/p>\n
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