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Viodi View Menu<\/strong><\/p>\n Current Issue<\/a><\/p>\n A Different Kind of VOD Report Card<\/a><\/p>\n Vodafone Bullish on 3G<\/a><\/p>\n The Continuing Saga of Popcorn<\/a><\/p>\n Previous Issue<\/a><\/p>\n Viodi View Subscribe<\/a><\/p>\n Viodi Forums<\/strong>Club Viodi<\/a>Local Content<\/a><\/p>\n Multimedia Search <\/a><\/p>\n Viodi Workshops<\/strong>Local Content<\/a>Telco Video 101<\/a>IPTV Training<\/a>Industry<\/strong>Industry Calendar<\/a>Viodi Links<\/a>Weissberger’s Wireless World & More<\/a><\/p>\n About Viodi<\/a>Contact<\/a>Biographies<\/a><\/p>\n Interested in Sponsoring the Viodi View? Send an email to: sponsor@viodi.com<\/strong><\/p>\n Please forward<\/strong> this free publication to anyone you know who is involved in some way with independent telephone companies. <\/p>\n Mission of the Viodi View:<\/strong><\/p>\n In this on-line publication, we share our analysis, opinions and direction on the interactive television news and views that we believe will be of interest and use to our friends associated directly or indirectly with independent telephone companies. For more information as to the various ways Viodi works with independent telephone companies, please go to http:\/\/www.viodi.com\/alliance\/<\/a><\/p>\n Disclaimer:<\/strong><\/p>\n The Viodi View [Viodi, LLC] and its associates used their best efforts in collecting and preparing the information published herein. However, the Viodi View [Viodi, LLC] does not assume, and hereby disclaims, any and all liability for any loss or damage caused by errors or omissions, whether such errors or omissions resulted from negligence, accident, or other causes.<\/p>\n All displayed trademarks, logos and service marks are the property of their respective owners. \u00a9 2005Viodi, LLC<\/a>. All Rights Reserved. Viodi View Newsletter – May 3rd, 2006<\/strong><\/p>\n By Ken Pyle, ken.pyle@viodi.com, Managing Editor, Viodi View<\/p>\n Spring is always a special time of year. The blossoming flowers point to nature\u2019s rebirth and provide an inkling of the lazy days of summer to come. I have always enjoyed travel to the Midwest during this time of year, as the weather is at its best. Travel in the Midwest often means long distances down the country roads that connect independent telcos together. This week, however, I probably will not get out of the St. Paul\/Minneapolis metro area, but I am looking forward to seeing independent telco friends at the Local Content Workshop<\/strong> tomorrow (5\/4)<\/strong> which will be held at ADC\u2019s facility in Eden Prairie, MN<\/strong>.<\/p>\n Local Content Workshop – Adobe to Discuss Self-Publishing Techniques<\/a><\/strong> <\/p>\n Minnesota is always a popular place for local content. In fact, I am looking forward to being able to personally give away the Content Pavilion Awards to a couple of the winning independent telcos at tomorrow\u2019s workshop. They will be a great resource, as we share ideas as to how local content can become part of an integrated marketing strategy<\/strong> that helps independent telcos strengthen their community. <\/p>\n I am very excited about is the addition of Nick Hippe of Adobe<\/strong> as a guest speaker at this event. We are going to be exploring the concept of how independent telcos can become a local version of a youtube. The concept is to let customers self-publish. <\/strong>Larger cable and telcos are starting to implement this sort of feature and this is a great way to complement a video strategy. <\/p>\n There is still time to register for the Thursday, May 4th Local Content Workshop<\/strong>. Click here<\/strong><\/a> for more information and to register for this special workshop. Importance of Local Content<\/strong><\/p>\n With all of the activity at TelecomNEXT, I failed to pick up U.S. Telecom\u2019s new magazine, Communications Crossroads<\/a><\/strong>. Fortunately, it is online and you can read a fine article by Craig Webb<\/strong> on the challenges of content acquisition. I especially am fond of the article because he references comments from a conversation we had regarding local content. It is a well-rounded article <\/strong>on content, from interactive to linear broadcast programming to my favorite topic, local<\/strong>. <\/p>\n A Different Kind of VOD Report Card<\/a><\/strong><\/p>\n The mantra that I heard from my programming buddies when I was at DemandVideo some seven years ago was, \u201cgive us good reporting.<\/strong>\u201d It has been well known that on-demand content would flow and business models would change, as soon as reporting was accurate, timely and auditable. Finally, after all of these years, it looks like reporting is getting to where it needs to be to make on-demand successful. <\/p>\n Companies, such as TVN and ViewNow<\/strong>, have recognized this and built reporting into their business process. Rentrak<\/strong>, the pioneer that changed the home rental business model, has made several announcements of late that allow networks to extract reporting information that provide the potential to tailor on-demand programming and advertising to audiences and, even, the individual. It is amazing the information they are able to monitor, including trick-play information<\/strong>, such as the number of rewinds, number of pauses and changes in volume, and the data they can infer from this information. <\/p>\n Click here<\/strong><\/a> to view my interview with Allan McLennan, President, AMID<\/strong> Of course, bypassing the existing cable infrastructure is becoming more and more popular these days. With improved compression schemes, the promise of broadcast over the Internet seems to be getting closer to reality. In fact, the intersection of broadcast and IPTV is occurring, as evidenced by the announcement from KylinTV and LA 18<\/strong>, a broadcast station in Los Angeles. LA 18 programming is now carried by KylinTV via its television over Internet system. <\/p>\n KylinTV got some other press last week, as Sony Classics Pictures<\/strong> filed suit against them claiming that KylinTV carried Sony Classics Pictures programming without a license. What drew my attention to this company and what gives it long-term credibility, however, is that it is backed by cable industry pioneer and Cablevision<\/strong> founder, Charles Dolan, as well as Computer Associate<\/strong> founder, Charles Wang<\/strong>. For $15 per month<\/strong> and no upfront fee, customers receive a set-top box and access to multiple channels and niche Asian programming that they probably won\u2019t find from their cable provider. <\/p>\n I had a chance to interview Chris Wagner, Executive Vice President, Sales and Marketing of NeuLion<\/strong>, the company behind the technology that is powering the KylinTV service. That interview will be posted by the next issue\u2026.. <\/p>\n Another Low Bit Rate Answer for IPTV<\/strong><\/p>\n There is something real with this concept of a lower bit rate IPTV service<\/strong> that uses the public Internet. There have been a number of announcements of this sort of thing lately. Applying this sort of technology to a controlled, closed environment would provide even better results. One company, that hinted at this possibility a few months ago when I saw them at the NTCA<\/strong> convention, was Infinite Video Corporation<\/strong>. <\/p>\n Infinite Video and their partner, Even Technologies<\/strong>, just announced that their end-to-end IPTV solution is being deployed at Silver Star Communications<\/strong>, a Wyoming Independent Telephone Company<\/strong>. They are promising 750 kb\/s for standard definition and 3 Mb\/s for high definition.<\/strong> This will be a deployment that we will need to keep close tabs on, as it could disrupt the current IPTV landscape.<\/p>\n Vodafone Bullish on 3G, Cautious on VoIP, Public WiFi and WiMAX<\/a><\/strong><\/p>\n Alan Weissberger had a chance to listen to Dr. Stanley Chia, Senior Director of Vodafone\u2019s US R&D Group at the April 20th IEEE East Bay ComSoc meeting. Dr. Chia examined how 3G might co-exist with all of the rapidly developing technologies related to broadband mobile networks, such as VoIP, WiFi and WiMAX. Click here<\/a><\/strong> to read this informative look at wireless from the world\u2019s largest revenue producing wireless carrier. <\/p>\n Please email or call Alan if you are interested in discussing broadband wireless research projects, technology assessment, or competitive product positioning with him. – Phone: 408 247-9102 – aweissberger@sbcglobal.net<\/strong><\/p>\n What Is a Bundle?<\/strong><\/p>\n In about two months from now, I am going to moderate a panel that asks the question, \u201cIs the Bundle Enough?<\/strong>\u201d Fortunately, I have a panel of experts – Mitch Clarke of UPC Broadband<\/strong>, Thomas \u201cDuffy\u201d Leone of Cox Communications<\/strong> \u2013 Orange County, Benny Salaets of Telenet<\/strong> and Phil Erli of Ringgold Telephon<\/strong>e -who will make me look good. A number of recent studies have come out regarding the bundle. <\/p>\n Leitchman Research Group<\/strong> came out with a report in the last week, suggesting that 43% of the 1,600 consumers<\/strong> they surveyed indicated they have bundled services. The definition of bundle is pretty loose, as, according to Bruce Leitchman of Leitchman Research Group, \u201cit\u2019s 2 or more services from the same company \u2013 they don\u2019t necessarily have to be in a bundle (but they usually are). At the same time, Infonetics Research<\/strong> suggests, in their study that surveyed 12 major operators, their motivation for bundling is purely to improve Average Revenue Per User.<\/strong> Stay tuned \u2013 or better yet, join me in Athens in June. <\/p>\n The Korner \u2013 The Continuing Saga of PopCorn<\/a> <\/strong><\/p>\n Popcorn attempted to ask Mary out in chapter one but did better talking to an umbrella. His heart fell to the ground as he stumbled with words, when he learned Mary had written a poem for his best friend, Matty. In this chapter, Popcorn\u2019s dad provides questionable. Read on as the saga of Popcorn progresses. We\u2019ll reach the conclusion in future issues of Viodi View so keep in tune. We also hope to learn more about the cartoonist Mike Simon in future issues. He\u2019s moving about the country as he\u2019s about to join MSNBC in Seattle<\/strong>. We wish him good luck in the venture and on the move. Click here<\/a><\/strong> to view the latest installment. <\/p>\n Next Article<\/a><\/p>\n Back to Top<\/a><\/p>\n Previous Issue<\/a><\/p>\n Viodi View Subscribe<\/strong><\/p>\n Content Pavilion Awards<\/strong><\/p>\n Viodi’s Content Pavilion <\/strong> ]]><\/p>\n Network PVRs Are Desired, But Operators Have Doubts<\/strong><\/a><\/p>\n
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