{"id":401,"date":"2006-05-17T17:38:04","date_gmt":"2006-05-17T17:38:04","guid":{"rendered":"https:\/\/viodi.com\/classic\/2006\/05\/17\/article3-40\/"},"modified":"2023-08-13T18:27:21","modified_gmt":"2023-08-13T18:27:21","slug":"article3-40","status":"publish","type":"post","link":"https:\/\/viodi.com\/classic\/2006\/05\/17\/article3-40\/","title":{"rendered":"Viodi View &#8211; Mobile IP Video"},"content":{"rendered":"\n<p align=\"left\">\u00a0<\/p>\n<p align=\"left\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.viodi.com\/images\/logo-145px.gif\" alt=\"Viodi - the Bridge Between the Heartland and Hollywood\" width=\"145\" height=\"42\"\/>        <\/p>\n<p align=\"center\"><strong>Viodi View Menu<\/strong><\/p>\n<p>                            <a href=\"http:\/\/www.viodi.com\/\">Current              Issue<\/a>                                                 <\/p>\n<p><a href=\"http:\/\/www.viodi.com\/newsletter\/060501\/article1.htm\">Other                  Connections&#8230;. <\/a><\/p>\n<p><a href=\"http:\/\/www.viodi.com\/newsletter\/060501\/article2.htm\">Serving                  Up Video<\/a><\/p>\n<p><a href=\"http:\/\/www.viodi.com\/newsletter\/060501\/article3.htm\">Mobile                  IP Networks<\/a><\/p>\n<hr\/>\n<p>                                           <a href=\"http:\/\/www.viodi.com\/newsletter\/060500\/\">Previous              Issue<\/a>              <\/p>\n<hr\/>\n<p>                              <a href=\"javascript:openWindow(&quot;http:\/\/postsnet.com\/app\/campaigner\/services\/optinlist\/processoptinrequest.jsp?oilb=85755787&quot;)\">Viodi              View Subscribe<\/a> <\/p>\n<hr\/>\n<p>                              <strong>Viodi Forums<\/strong>                               <a href=\"http:\/\/www.viodi.com\/club1\/\">Club                Viodi<\/a>                               <a href=\"http:\/\/www.viodi.com\/support\/\">Local                Content<\/a>                <\/p>\n<hr\/>\n<p>                                           <a href=\"http:\/\/www.viodi.com\/justoaqui\/\">Multimedia              Search <\/a> <\/p>\n<hr\/>\n<p>                              <strong>Viodi Workshops<\/strong>                               <a href=\"http:\/\/www.viodi.com\/local\/\">Local                Content<\/a>                               <a href=\"http:\/\/www.viodi.com\/telcovideo101\">Telco                Video 101<\/a>                               <a href=\"http:\/\/www.viodi.com\/incremona\">IPTV Training<\/a>                        <strong>Industry<\/strong>                                            <a href=\"http:\/\/www.viodi.com\/cgi-bin\/blah\/Blah.pl?,v=cal\">Industry Calendar<\/a>                                   <a href=\"http:\/\/www.viodi.com\/links.htm\">Viodi Links<\/a>                                                                      <a href=\"http:\/\/www.viodi.com\/weissberger\/\">Weissberger&#8217;s Wireless World &amp; More<\/a>                    <\/p>\n<hr\/>\n<p>                                                    <a href=\"http:\/\/www.viodi.com\/about.htm\">About              Viodi<\/a>                               <a href=\"http:\/\/www.viodi.com\/contact.htm\">Contact<\/a>                               <a href=\"http:\/\/www.viodi.com\/biographies.htm\">Biographies<\/a>                <\/p>\n<hr\/>\n<p class=\"MsoBodyText\">Interested in Sponsoring          the Viodi View? Send an email to: <strong>sponsor@viodi.com<\/strong><\/p>\n<p>Please <strong>forward<\/strong> this free publication          to anyone you know who is involved in some way with independent telephone          companies. <\/p>\n<p><strong>Mission of the Viodi View:<\/strong><\/p>\n<p>In this on-line publication, we share our analysis, opinions          and direction on the interactive television news and views that we believe          will be of interest and use to our friends associated directly or indirectly          with independent telephone companies. For more information as to the various          ways Viodi works with independent telephone companies, please go to <a href=\"http:\/\/www.viodi.com\/alliance\/\">http:\/\/www.viodi.com\/alliance\/<\/a><\/p>\n<p><strong>Disclaimer:<\/strong><\/p>\n<p>The Viodi View [Viodi, LLC] and its associates used their          best efforts in collecting and preparing the information published herein.          However, the Viodi View [Viodi, LLC] does not assume, and hereby disclaims,          any and all liability for any loss or damage caused by errors or omissions,          whether such errors or omissions resulted from negligence, accident, or          other causes.<\/p>\n<p>All displayed trademarks, logos and service marks are          the property of their respective owners. \u00a9 2005<a href=\"http:\/\/www.viodi.com\/about.htm\">Viodi,          LLC<\/a>. All Rights Reserved.<br \/>         5255 Stevens Creek, #127 Santa Clara, CA 95051<\/p>\n<p align=\"center\"><strong><a name=\"top\"\/>Viodi          View Newsletter &#8211; May 17th, 2006<\/strong>        <\/p>\n<p align=\"center\"> <a href=\"http:\/\/www.viodi.com\/local\"><img decoding=\"async\" src=\"http:\/\/www.viodi.com\/local\/images\/conferencelogo.gif\" alt=\"Click here to learn more about Viodi's Local Content Workshop\" name=\"Image1\" border=\"0\" id=\"Image1\"\/><\/a><br \/>         <a href=\"http:\/\/www.viodi.com\/local\">Indie Telco Local          Content Workshop Advertisement<\/a>        <\/p>\n<hr\/>\n<p align=\"center\"><strong>Mobile IP Video<\/strong><\/p>\n<p align=\"center\"><strong>Cisco Webinar: Evolution of mobile networks to          IP NGN<\/strong><\/p>\n<p align=\"center\">ByAlan Weissberger, aweissberger@sbcglobal.net<\/p>\n<p align=\"left\">On May 16th, Alan Weissberger participated          in a Cisco hosted webinar presented by <strong><a href=\"#lang\">Larry Lang,          VP and GM of Cisco&#8217;s mobile wireless group<\/a><\/strong>, on the evolution          of mobile networks to an IP Next Generation Network (IP NGN).<\/p>\n<p align=\"left\"> <strong>Background:<\/strong><\/p>\n<p align=\"left\"> The increasing demand for voice\/video\/data          services anytime anywhere over any access is accelerating the evolution          of mobile networks to 3G and beyond. The competitive carrier environment          further dictates that this is done with maximum cost efficiency. Cisco          believes that an IP NGN enables mobile operators to confidently deploy          and deliver more services and increase profitability today and in the          future. This has become increasingly important as revenues from traditional          circuit switched voice calls decrease and margins come under pressure          due to increased competition and lower cost calls.<\/p>\n<p align=\"left\"> While the network backbone is already moving          to an IP\/MPLS core, new high speed (mobile) packet access technologies          like EVDO, HSDPA, and WiMAX mobile (IEEE 802.16e) are emerging to create          an IP end-to-end service scenario. This presents an opportunity to increase          ARPU via innovative IP based services, but also presents a threat of eroding          network control and the challenge of re-engineering the network away from          circuit switched and towards IP.<\/p>\n<p align=\"left\"> Here are a few key data points\/ take aways          from the webinar:<\/p>\n<ul>\n<li>IP Multimedia Subsystem (IMS): offers            flexibility to rapidly deploy new services, but requires implementation            of many complex standards. Lang stated that &#8220;most mobile apps will            be non-IMS based for a substantial portion of the future.&#8221; Yet,            IMS apps must be supported to ensure that non-IMS apps can evolve towards            IMS and can be used together with them. IMS was compared to a reservation            system at a restaurant in that it exerts a controlling influence on            apps while having the appealing promise of flexible service deployment.            Sprint-Nextel&#8217;s 3G Push to Talk was cited as a successful IMS application.<\/li>\n<li> Fixed-mobile convergence (FMC): despite            talk about mobile networks converging with traditional fixed line networks,            Lang described FMC as being all about making 3G cellular networks work            with WiFi fixed networks (in the home or enterprise). <\/li>\n<li>While not specifically mentioned, Cisco&#8217;s            view of FMC implies dual mode handsets that have both 3G and (VoIP over)            WiFi capability. Jurisdictional and organizational boundaries may be            more important then the technology in this case. For example, the mobile            network operator controls the wide area access network, while the enterprise            IT\/MIS manager (or home network guru) controls the WiFi access within            the premises. Does one have permission to use VoIP\/WiFi phone when she            is in a building, or must she continue to use traditional cell phone            mode. What policies are chosen and how are they enforced?\n<p>Not addressed was how mobile WiMAX may              play into this FMC scenario. Will we have triple mode phones in a              few years: VoIP over WiFi for the home\/ enterprise, Video and VoIP              over mobile WiMAX while in the metro area (where WiMAX may be available),              and 3G voice in the much broader regiional area<\/p>\n<\/li>\n<li>  Several hundred mobile network operators            have moved to a IP\/MPLS Multi-Service Backbone, which Cisco described            as &#8220;Building The Network Of Networks.&#8221; Traffic is aggregated            and then transported using one of several new technologies, including            SS7 over IP. At some in the access network, 3G voice to XYZ over IP            conversion is happening!<\/li>\n<li>Message based billing may gain traction            over pre-paid billing plans and result in more cost effective mobile            networks. This will be especially important for mobile web access applications            (like streaming voice and video). Spontaneous event based billling may            fulfill this promise, but what should the operator charge for? Not likely            to be call time or bytes transferred. Instead, it may make sense to            bill per web paged browsed, assuming hidden complexities can be overcome            (like having to click multiple times before you get the web page you            really want).<\/li>\n<\/ul>\n<p><strong>Summary and Conclusions:<\/strong><\/p>\n<ul>\n<li>\n<p> Growing array of new services must              anticipate diverse access networks<\/p>\n<\/li>\n<li>\n<p> Radio access networks (3G, WiMAX,              mesh WiFi) are evolving faster, driven by data growth and Moore\u2019s              Law<\/p>\n<\/li>\n<li>\n<p> Mobile internetworking (IP) will result              in flexible access and service architecture<\/p>\n<\/li>\n<li>\n<p> 3G cellular (access) networks are internetworking              with an IP\/MPLS multi-service backbone (which is assumed to be the              IP NGN).<\/p>\n<\/li>\n<\/ul>\n<hr\/>\n<p><a name=\"lang\"\/>Larry Lang is Vice President and General          Manager of Cisco&#8217;s Mobile Wireless Group and the Broadband Subscriber          Applications Business Unit. His Mobile Wireless team develops leading          network offerings for mobile wireless operators, including the Cisco Mobile          Exchange framework comprising packet gateways for GSM, CDMA and 3G, next-generation          signaling, and IP radio access networks. His Broadband Subscriber Applications          team develops solutions for service providers in the areas of call control          and SIP-based session control. <\/p>\n<p class=\"MsoBodyText\"><a href=\"#top\">Back to Top<\/a><\/p>\n<p class=\"MsoBodyText\"><a href=\"http:\/\/www.viodi.com\/newsletter\/060500\/index.htm\">Previous          Issue<\/a><\/p>\n<p align=\"center\"><strong>Viodi          View Subscribe<\/strong><\/p>\n<p>              <a href=\"javascript:openWindow(&quot;http:\/\/postsnet.com\/app\/campaigner\/services\/optinlist\/processoptinrequest.jsp?oilb=85755787&quot;)\"><img decoding=\"async\" src=\"http:\/\/postsnet.com\/campaigner_images\/Images\/optinlistbuilder\/FM-1.gif\" border=\"0\"\/><\/a>          <br \/>                  <a href=\"http:\/\/www.viodi.com\/newsletter\/privacy.htm\">Privacy          Policy<\/a>        <\/p>\n<hr\/>\n<p align=\"center\" style=\"margin-bottom: 0;\"><a href=\"https:\/\/www.redcross.org\/donate\/redir.asp?OID=Viodi, LLC&amp;DID=09022005\"><img decoding=\"async\" border=\"0\" src=\"http:\/\/www.redcross.org\/images\/psabanners\/all\/150x400\/D1.gif\"\/><\/a><\/p>\n<hr\/>\n<p align=\"center\" style=\"margin-top: 0; margin-bottom: 0;\"><strong>IP          Video @ SC What You Missed<\/strong><\/p>\n<p align=\"center\" class=\"style3\" style=\"margin-top: 0; margin-bottom: 0;\"><a href=\"http:\/\/www.viodi.com\/ipvideo05cd\/\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.viodi.com\/newsletter\/050700\/ipvideo.gif\" alt=\"Cover of CD-ROM for IP Video @ Supercomm Proceedings\" width=\"158\" height=\"158\"\/>          <\/a><\/p>\n<p style=\"margin-top: 0;\"><a href=\"http:\/\/www.viodi.com\/ipvideo05cd\/\">Listen          to the audio for all of the presentations from the 40+ speakers at the          IP Video @ Supercomm conference.\u00a0 This CD-ROM includes the indexed          presentations. Click here to see the contents.\u00a0 Contact Sean Sullivan          of USTA at 202 326 7260 to purchase this CD.\u00a0<\/a> <\/p>\n<hr\/>\n<p style=\"margin-bottom: 0;\">\u00a0<\/p>\n<p align=\"center\" style=\"margin-top: 0;\"><a href=\"http:\/\/www.viodi.com\/local\"><img decoding=\"async\" src=\"http:\/\/www.viodi.com\/newsletter\/040301\/promo-2-27-audience.gif\" alt=\"Learn how to make content at Viodi's Local Content Workshop\" border=\"0\"\/><\/a><br \/>         <a href=\"http:\/\/www.viodi.com\/local\/\">Independent Local          Content- Click Here to Learn More <\/a>        <\/p>\n<hr\/>\n<p align=\"center\"><a href=\"http:\/\/www.viodi.com\/npvr\/\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.viodi.com\/images\/npvr_image.gif\" alt=\"NPVR Report\" name=\"\" width=\"158\" height=\"138\" border=\"0\"\/><\/a>        <\/p>\n<p align=\"center\"><a href=\"http:\/\/www.viodi.com\/npvr\/\"><strong>Network PVRs          Are Desired, But Operators Have Doubts<\/strong><\/a>        <\/p>\n<p align=\"center\" style=\"margin-bottom: 0\"><a href=\"http:\/\/www.viodi.com\/npvr\/\"><strong>Click          Here to Get the Report<\/strong><\/a>        <\/p>\n<hr\/>\n<p align=\"center\">        ]]>         <\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 Viodi View Menu Current Issue Other Connections&#8230;. 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