{"id":85,"date":"2003-09-25T08:27:29","date_gmt":"2003-09-25T08:27:29","guid":{"rendered":"https:\/\/viodi.com\/classic\/2003\/09\/25\/article6b\/"},"modified":"2023-08-13T18:27:18","modified_gmt":"2023-08-13T18:27:18","slug":"article6b","status":"publish","type":"post","link":"https:\/\/viodi.com\/classic\/2003\/09\/25\/article6b\/","title":{"rendered":"September 24th Addendum to the Viodi View &#8211; part 3"},"content":{"rendered":"\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.viodi.com\/conference\/conference\/images\/smalllogo.jpg\" width=\"150\" height=\"50\"\/><br align=\"center\"\/>         <a href=\"javascript:\">Published          by Viodi, LLC<\/a><br align=\"center\"\/>         \u00a0<\/p>\n<p align=\"center\"><a href=\"http:\/\/www.viodi.com\/newsletter\/030900\/overview.htm\">Link          to Sept., 2003 Viodi View<\/a><br align=\"center\"\/>         \u00a0<\/p>\n<p align=\"center\"><a href=\"javascript:\"><img decoding=\"async\" src=\"http:\/\/www.viodi.com\/newsletter\/030900\/news.jpg\" border=\"0\" onclick=\"MM_openBrWindow('http:www.viodi.com\/conf','','')\"\/><\/a>        <\/p>\n<p>                              <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.viodi.com\/conference\/conference\/images\/spacer.gif\" alt=\"\" name=\"undefined_2\" width=\"7\" height=\"1\" border=\"0\"\/>           <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.viodi.com\/conference\/conference\/images\/spacer.gif\" alt=\"\" name=\"undefined_2\" width=\"50\" height=\"1\" border=\"0\"\/>           <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.viodi.com\/conference\/conference\/images\/spacer.gif\" alt=\"\" name=\"undefined_2\" width=\"86\" height=\"1\" border=\"0\"\/>           <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.viodi.com\/conference\/conference\/images\/spacer.gif\" alt=\"\" name=\"undefined_2\" width=\"1\" height=\"1\" border=\"0\"\/>           <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.viodi.com\/conference\/conference\/images\/spacer.gif\" alt=\"\" name=\"undefined_2\" width=\"48\" height=\"1\" border=\"0\"\/>           <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.viodi.com\/conference\/conference\/images\/spacer.gif\" alt=\"\" name=\"undefined_2\" width=\"8\" height=\"1\" border=\"0\"\/>           <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.viodi.com\/conference\/conference\/images\/spacer.gif\" alt=\"\" name=\"undefined_2\" width=\"1\" height=\"1\" border=\"0\"\/>                              <img loading=\"lazy\" decoding=\"async\" name=\"buttons_r1_c1_2\" src=\"http:\/\/www.viodi.com\/conference\/conference\/images\/buttons_r1_c1.gif\" width=\"200\" height=\"35\" border=\"0\" alt=\"\"\/>           <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.viodi.com\/conference\/conference\/images\/spacer.gif\" alt=\"\" name=\"undefined_2\" width=\"1\" height=\"35\" border=\"0\"\/>                              <img loading=\"lazy\" decoding=\"async\" name=\"buttons_r2_c1_2\" src=\"http:\/\/www.viodi.com\/conference\/conference\/images\/buttons_r2_c1.gif\" width=\"57\" height=\"113\" border=\"0\" alt=\"\"\/>           <a href=\"http:\/\/www.viodi.com\/conference\/index.htm\" target=\"_top\" onclick=\"MM_nbGroup('down','navbar1','Overview_2','http:\/\/www.viodi.com\/conference\/conference\/images\/Overview_f3.gif',1)\" onmouseover=\"MM_nbGroup('over','Overview_2','http:\/\/www.viodi.com\/conference\/conference\/images\/Overview_f2.gif','http:\/\/www.viodi.com\/conference\/conference\/images\/Overview_f4.gif',1)\" onmouseout=\"MM_nbGroup('out');\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" name=\"Overview_2\" src=\"http:\/\/www.viodi.com\/conference\/conference\/images\/Overview.gif\" width=\"86\" height=\"22\" border=\"0\" alt=\"An overview of the Fall, iTVcc\"\/><\/a>           <img loading=\"lazy\" decoding=\"async\" name=\"buttons_r2_c4\" src=\"http:\/\/www.viodi.com\/conference\/conference\/images\/buttons_r2_c4.gif\" width=\"57\" height=\"51\" border=\"0\" alt=\"\"\/>           <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.viodi.com\/conference\/conference\/images\/spacer.gif\" alt=\"\" name=\"undefined_2\" width=\"1\" height=\"22\" border=\"0\"\/>                              <img loading=\"lazy\" decoding=\"async\" name=\"buttons_r3_c3\" src=\"http:\/\/www.viodi.com\/conference\/conference\/images\/buttons_r3_c3.gif\" width=\"86\" height=\"5\" border=\"0\" alt=\"\"\/>           <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.viodi.com\/conference\/conference\/images\/spacer.gif\" alt=\"\" name=\"undefined_2\" width=\"1\" height=\"5\" border=\"0\"\/>                              <a href=\"http:\/\/www.viodi.com\/conference\/agenda.htm\" target=\"_top\" onclick=\"MM_nbGroup('down','navbar1','speakers_2','http:\/\/www.viodi.com\/conference\/conference\/images\/speakers_f3.gif',1)\" onmouseover=\"MM_nbGroup('over','speakers_2','http:\/\/www.viodi.com\/conference\/conference\/images\/speakers_f2.gif','file:\/\/\/G|\/Viodi%20Web%20Page\/conference\/conference\/images\/speakers_f4.gif',1)\" onmouseout=\"MM_nbGroup('out');\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" name=\"speakers_2\" src=\"http:\/\/www.viodi.com\/conference\/conference\/images\/speakers.gif\" width=\"86\" height=\"19\" border=\"0\" alt=\"Click here to go to the agenda for the Viodi conference\"\/><\/a>           <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.viodi.com\/conference\/conference\/images\/spacer.gif\" alt=\"\" name=\"undefined_2\" width=\"1\" height=\"19\" border=\"0\"\/>                              <img loading=\"lazy\" decoding=\"async\" name=\"buttons_r5_c3\" src=\"http:\/\/www.viodi.com\/conference\/conference\/images\/buttons_r5_c3.gif\" width=\"86\" height=\"5\" border=\"0\" alt=\"\"\/>           <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.viodi.com\/conference\/conference\/images\/spacer.gif\" alt=\"\" name=\"undefined_2\" width=\"1\" height=\"5\" border=\"0\"\/>                              <a href=\"http:\/\/www.viodi.com\/conference\/speaker.htm\" target=\"_top\" onclick=\"MM_nbGroup('down','navbar1','agenda_2','http:\/\/www.viodi.com\/conference\/conference\/images\/agenda_f3.gif',1)\" onmouseover=\"MM_nbGroup('over','agenda_2','http:\/\/www.viodi.com\/conference\/conference\/images\/agenda_f2.gif','http:\/\/www.viodi.com\/conference\/conference\/images\/agenda_f4.gif',1)\" onmouseout=\"MM_nbGroup('out');\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" name=\"agenda_2\" src=\"http:\/\/www.viodi.com\/conference\/conference\/images\/agenda.gif\" width=\"87\" height=\"20\" border=\"0\" alt=\"Click here to learn more about the speakers who will appear at the conference\"\/><\/a>           <img loading=\"lazy\" decoding=\"async\" name=\"buttons_r6_c5\" src=\"http:\/\/www.viodi.com\/conference\/conference\/images\/buttons_r6_c5.gif\" width=\"56\" height=\"62\" border=\"0\" alt=\"\"\/>           <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.viodi.com\/conference\/conference\/images\/spacer.gif\" alt=\"\" name=\"undefined_2\" width=\"1\" height=\"20\" border=\"0\"\/>                              <img loading=\"lazy\" decoding=\"async\" name=\"buttons_r7_c3_2\" src=\"http:\/\/www.viodi.com\/conference\/conference\/images\/buttons_r7_c3.gif\" width=\"87\" height=\"6\" border=\"0\" alt=\"\"\/>           <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.viodi.com\/conference\/conference\/images\/spacer.gif\" alt=\"\" name=\"undefined_2\" width=\"1\" height=\"6\" border=\"0\"\/>                              <a href=\";\" target=\"_top\" onmouseover=\"MM_nbGroup('over','buttons_r8_c3','http:\/\/www.viodi.com\/conference\/conference\/images\/buttons_r8_c3_f2.gif','http:\/\/www.viodi.com\/conference\/conference\/images\/buttons_r8_c3_f4.gif',1)\" onmouseout=\"MM_nbGroup('out');\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.viodi.com\/conference\/conference\/images\/buttons_r8_c3.gif\" alt=\"\" name=\"buttons_r8_c3\" width=\"86\" height=\"25\" border=\"0\" onclick=\"MM_openBrWindow('https:\/\/www.cteusa.com\/usta1\/','','')\"\/><\/a>           <img loading=\"lazy\" decoding=\"async\" name=\"buttons_r8_c4\" src=\"http:\/\/www.viodi.com\/conference\/conference\/images\/buttons_r8_c4.gif\" width=\"1\" height=\"36\" border=\"0\" alt=\"\"\/>           <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.viodi.com\/conference\/conference\/images\/spacer.gif\" alt=\"\" name=\"undefined_2\" width=\"1\" height=\"25\" border=\"0\"\/>                              <img loading=\"lazy\" decoding=\"async\" name=\"buttons_r9_c3\" src=\"http:\/\/www.viodi.com\/conference\/conference\/images\/buttons_r9_c3.gif\" width=\"86\" height=\"11\" border=\"0\" alt=\"\"\/>           <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.viodi.com\/conference\/conference\/images\/spacer.gif\" alt=\"\" name=\"undefined_2\" width=\"1\" height=\"11\" border=\"0\"\/>                              <img loading=\"lazy\" decoding=\"async\" name=\"buttons_r10_c1\" src=\"http:\/\/www.viodi.com\/conference\/conference\/images\/buttons_r10_c1.gif\" width=\"7\" height=\"52\" border=\"0\" alt=\"\"\/>           <a href=\"javascript:\" onmouseout=\"MM_swapImgRestore()\" onmouseover=\"MM_swapImage('buttons_r10_c2','','http:\/\/www.viodi.com\/conference\/conference\/images\/buttons_r10_c2_f2.gif',1)\"><img loading=\"lazy\" decoding=\"async\" name=\"buttons_r10_c2\" src=\"http:\/\/www.viodi.com\/conference\/conference\/images\/buttons_r10_c2.gif\" width=\"185\" height=\"44\" border=\"0\" alt=\"\"\/><\/a>           <img loading=\"lazy\" decoding=\"async\" name=\"buttons_r10_c6\" src=\"fhttp:\/\/www.viodi.com\/conference\/conference\/images\/buttons_r10_c6.gif\" width=\"8\" height=\"52\" border=\"0\" alt=\"\"\/>           <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.viodi.com\/conference\/conference\/images\/spacer.gif\" alt=\"\" name=\"undefined_2\" width=\"1\" height=\"44\" border=\"0\"\/>                              <img loading=\"lazy\" decoding=\"async\" name=\"buttons_r11_c2\" src=\"http:\/\/www.viodi.com\/conference\/conference\/images\/buttons_r11_c2.gif\" width=\"185\" height=\"8\" border=\"0\" alt=\"\"\/>           <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.viodi.com\/conference\/conference\/images\/spacer.gif\" alt=\"\" name=\"undefined_2\" width=\"1\" height=\"8\" border=\"0\"\/>                       <\/p>\n<p align=\"center\">\n<p>      \u00a0     <\/p>\n<p class=\"MsoNormal\" align=\"center\" style=\"text-align:center\"><a href=\"javascript:\"><img decoding=\"async\" src=\"http:\/\/www.viodi.com\/newsletter\/030900\/registration.gif\" border=\"0\" onclick=\"MM_openBrWindow('http:\/\/www.viodi.com\/conf','','')\"\/><\/a><br align=\"center\"\/>         <a href=\"javascript:\" onclick=\"MM_openBrWindow('http:\/\/www.viodi.com\/conf\/','','')\">Fall,          iTVcc advertisement<\/a><\/p>\n<p><strong>Now for my Nostradamus Impression!<\/strong><\/p>\n<p>Last \u2013 and definitely not least! \u2013 the attention shown towards          <strong>MPEG4 and Microsoft Inc.&#8217;s Windows Media 9 [WM9]<\/strong> was          <strong>amazing<\/strong>! To stir the pot even more, Microsoft announced          that it would be offering up WM9 for acceptance as an <strong>SMPTE Standard<\/strong>.          Real debate is starting over the various capabilities contained in the          two approaches; many only focus on encoding quality but there are other          business and technical requirements being addressed including <strong>Digital          Rights Management<\/strong> and control issues.<\/p>\n<p>I was privileged to carefully view high quality PAL (generally considered          to need 10&gt;&gt;20% more compressed bandwidth than NTSC) on various          stands, compressed through a range of MPEG2, WM9 and MPEG4 coder\/decoder          schemes. I even saw <strong>HD compressed<\/strong> \u2018off-line\u2019          and decoded in a new MPEG4 decoder \u2013 <strong>at 4Mbps<\/strong> (from          a company called <strong>Modulus Video<\/strong>, heavily populated with          ex-Divicom alumni)! After this exposure many people have asked me:<\/p>\n<ul>\n<li>\u2018which is better?\u2019<\/li>\n<li>\u2018what sort of time scale are we looking at?\u2019<\/li>\n<li>\u2018how low can we go?\u2019 (also asked at limbo conventions\u2026!).<\/li>\n<\/ul>\n<p>I will go out on a limb \u2013 with all sorts of caveats and CYA statements!          &#8211; to give my very personal opinions. I do this to generate discussion          and clear some of the mists surrounding how these technologies will impact          <strong>Independent Telcos&#8217; business<\/strong> in the future. I also hope          to review a few of <strong>these issues during Viodi\u2019s Fall, Independent          Telco Video Content Conference<\/strong> [iTVcc] in Las Vegas next month.<\/p>\n<p>Realizing that much of what you see at exhibitions are very early approaches,          sometimes generated in ways that might not be seen as \u2018normal\u2019          ways of doing business (I never said \u2018smoke and mirrors\u2019!),          and taking into account my experience with the learning curve that MPEG2          quality and cost have traversed in the last 8 years, here\u2019s <strong>MY          view <\/strong>of the <strong>state of the art.<\/strong> <\/p>\n<p>Today the best <strong>WM9<\/strong> is close to <strong>twice as bit          efficient<\/strong> on controlled coding, and about 1.5 as good as MPEG2          (from an ordinary coder\/decoder) on uncontrolled video. To be honest MPEG4          looked almost as good. Some codec vendors are now touting MPEG4 coded          standard definition video at well under 1Mbps \u2013 it did look good          and will certainly find a place in the scheme of things in a year or so.          The low bit rate (around 4Mbps) HD MPEG4 isn\u2019t there yet but I\u2019d          guess in <strong>two years<\/strong> you will see <strong>acceptable HD          at about 6Mbps<\/strong> on real hardware. As to whether this will be acceptable          to Hollywood, I hope we can get some insights during iTVcc.<\/p>\n<p><strong>MPEG2 is not dead<\/strong>! The general consensus is that good,          consistent quality on uncontrolled, live video is achievable today at          under 3Mbps (some say 2.5). I was asked when MPEG2 would be superceded          by WM9, MPEG4 or some other standard. After due consideration (about 3          seconds!), I replied that it\u2019s taken 8years for it to become a solid          technology, familiar to a very wide range of technical and business people          who understand, accept and trust that it does the job. However the world          is moving faster and faster, so for my last Nostradamus prediction:<strong>          in 8 years <\/strong>MPEG2 will be a very <strong>marginal player<\/strong>.<\/p>\n<p><strong><a href=\"http:\/\/www.viodi.com\/newsletter\/030900\/article6c.htm\">HDTV          \u2013 Not an Easy Option.<\/a><\/strong><\/p>\n<p><a href=\"http:\/\/www.viodi.com\/newsletter\/030900\/article6c.htm\">Click          here to continue article<\/a> <\/p>\n<p>\u00a0All displayed trademarks, logos and service marks          are the property of their respective owners. \u00a9 2002 <a href=\"http:\/\/www.viodi.com\">Viodi,          LLC<\/a>. All Rights Reserved <\/p>\n<p>     \u00a0                      <\/p>\n<p>\u00a0<\/p>\n<p align=\"center\">\u00a0<\/p>\n<p align=\"center\"><strong>???Questions\/Suggestions!!!<\/strong> <\/p>\n<p align=\"center\">Contact us at either <br \/>         408 551-0320 or <br \/>         <a href=\"mailto:conference@viodi.com\">conference@viodi.com<\/a><\/p>\n<p>     \u00a0     \u00a0            \u00a0     \u00a0     \u00a0           \u00a0     \u00a0     \u00a0     \u00a0     <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Published by Viodi, LLC \u00a0 Link to Sept., 2003 Viodi View \u00a0 \u00a0 Fall, iTVcc advertisement Now for my Nostradamus Impression! Last \u2013 and definitely not least! \u2013 the attention shown towards MPEG4 and Microsoft Inc.&#8217;s Windows Media 9 [WM9] was amazing! To stir the pot even more, Microsoft announced that it would be offering [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-85","post","type-post","status-publish","format-standard","hentry","category-newsletter"],"_links":{"self":[{"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/posts\/85","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/comments?post=85"}],"version-history":[{"count":1,"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/posts\/85\/revisions"}],"predecessor-version":[{"id":754,"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/posts\/85\/revisions\/754"}],"wp:attachment":[{"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/media?parent=85"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/categories?post=85"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/viodi.com\/classic\/wp-json\/wp\/v2\/tags?post=85"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}