This 2007 report led by Mike Bloxham provides an interesting snapshot as to youth and their interaction with media. Understanding how teenagers consume media is of great importance to those in the media industries. The latest report from the CMD follows a group of 15 teens throughout their day, wherever they went, recording fifteen different media and seventeen life activities.
They took an interesting approach whereby they tracked 15 teenagers and recorded their behavior in 10 second increments. They report 60% of the teenager’s time was “screen-time”. Although this sample size is too small to make definitive conclusions about the general population, it is another pointer as to how intertwined media and technology have become to the today’s young generation.
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