Cutting through the clutter and keeping it simple is the key to getting the attention of Gen-Y, according to this author.
“Cut out the clutter of your product descriptions and sales messages to grab a Gen Y user’s attention, hold on to it and convert a sale. From a website to a brochure or flyer, copywriting should be a priority.”
via MediaPost Publications How To Break Through Gen Y’s ADD 09/16/2011.
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