What will the college graduating class of 2015 want? The video found at this site
and the whitepaper at this link purports to know.
http://www.meet2015.com/Content/Pdf/MrYouth_ClassOf2015.pdf
Through surveying 5,000 students, as well as extensive focus group work, which included students video recording their own lives for the researchers, Mr Youth has a treasure trove of data.
The upshot is encouraging, as world events like 9/11 and the stock market crash have shaped this generation into one that values authenticity and value. The characteristics of the class of 2015 are reminiscent of what Tom Brokaw termed, The Greatest Generation.
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