Author Archives: Ken

Digital Youth Project

The digital youth project explores how kids use digital media in their everyday lives.  Led by researchers from USC and Cal Berkeley this research was done between 2005 and 2008 with a grant from the MacArthur foundation and incorporates the insights from 800 youth and young adults and over 5000 hours of online observations. Potential speakers […]

Potential Speaker on “Mobile Youth”

Graham Brown (mobileYouth) Presentations Channel.   He also has a web site with other presentations on this site as well, including: http://www.youthmarketinghandbook.com/ http://www.mobileyouthreport.com/ [email protected]

Teens as Influencers

Article argues that teenagers influence older folks and an authenticate message is important to them than previous generations. MediaPost Publications Reversing Roles: Teens In The Drivers Seat 09/15/2011.    

Research Firm – Potential Speaker/Moderator

Youth Pulse syndicated reports, custom research or consulting, Dan Coates, President, Youth Pulse, Inc. (646) 597-6726, extension 4 via Contact | Ypulse.

Ypulse Research » Blog Archive » The Ypulse Report — Technology

In January 2011, YPulse did a survey of 1,000 college and 500 high school students and reported on it in this February 2011 report and found distinct patterns for high schoolers and collegians. via Ypulse Research » Blog Archive » The Ypulse Report — Technology.

A Gen Y Potential Speaker

This is another potential speaker/moderator. Patrick Evans is a Gen Y member marketing to Gen Y consumers as marketing and communications manager at STA Travel, the youth travel expert enabling students and young adults to explore the world by creating experiences filled with adventure, discovery and personal growth. Chat with him on Twitter at @statravelUS […]

Get Gen Y’s Attention by Cutting out the Clutter..

Cutting through the clutter and keeping it simple is the key to getting the attention of Gen-Y, according to this author. “Cut out the clutter of your product descriptions and sales messages to grab a Gen Y user’s attention, hold on to it and convert a sale. From a website to a brochure or flyer, […]

Label Networks – Youth and Teen marketing and Branding Seminars

Kathleen Gasperini, Editor, Senior Vice President, Co-Founder of Label Networks could be an interesting speaker regarding culture.  She would have multimedia. via Label Networks – Youth and Teen marketing and Branding Seminars.

Summer Youth Culture Study-North America 2011

Label Networks’ Summer Youth Culture Study 2011-“Back-to-School” reveals where it will be most imperative to incorporate leading-edge brand strategies, marketing, and sponsorship opportunities if they are to reach youth culture effectively and relevantly integrate into this next generation-a demographic that has grown-up in a completely connected world. via Label Networks – Summer Youth Culture Study-North […]

Author of the Knight Foundation Survey on Youth and the 1st Amendment

Dr. Kenneth Dautrich is the author of the Knight Foundation report on the survey of youth regarding their view on the first amendment. via Department of Public Policy | UConn. Dautrich is also a senior consultant at The Pert Group in Farmington, Conn