Digital Youth Project

September 17, 2011 | Author: Ken

The digital youth project explores how kids use digital media in their everyday lives.  Led by researchers from USC and Cal Berkeley this research was done between 2005 and 2008 with a grant from the MacArthur foundation and incorporates the insights from 800 youth and young adults and over 5000 hours of online observations.

Potential speakers include:

Principal Investigators Contact Information:

Mizuko (Mimi) Ito – mito at itofisher dot com
Michael Carter – mcarter at montereyinstitute dot org
Barrie Thorne – bthorne at berkeley dot edu

Posted in Education, Potential Speakers, Reference Sites & Studies | Leave a Comment

A Gen Y Potential Speaker

September 16, 2011 | Author: Ken

This is another potential speaker/moderator.

Patrick Evans is a Gen Y member marketing to Gen Y consumers as marketing and communications manager at STA Travel, the youth travel expert enabling students and young adults to explore the world by creating experiences filled with adventure, discovery and personal growth. Chat with him on Twitter at @statravelUS or @thatpatrick.

via MediaPost Publications How To Break Through Gen Y’s ADD 09/16/2011.

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Get Gen Y’s Attention by Cutting out the Clutter..

September 16, 2011 | Author: Ken

Cutting through the clutter and keeping it simple is the key to getting the attention of Gen-Y, according to this author.

“Cut out the clutter of your product descriptions and sales messages to grab a Gen Y user’s attention, hold on to it and convert a sale. From a website to a brochure or flyer, copywriting should be a priority.”

via MediaPost Publications How To Break Through Gen Y’s ADD 09/16/2011.

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Summer Youth Culture Study-North America 2011

September 16, 2011 | Author: Ken

Label Networks’ Summer Youth Culture Study 2011-“Back-to-School” reveals where it will be most imperative to incorporate leading-edge brand strategies, marketing, and sponsorship opportunities if they are to reach youth culture effectively and relevantly integrate into this next generation-a demographic that has grown-up in a completely connected world.

via Label Networks – Summer Youth Culture Study-North America 2011.

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