Category: Marketing
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Easy Registration – at Last
Ever want to register people for an event? It is a real challenge, especially for the smaller event. Eventbrite has come up with a very clever, pay as you go solution for the small or larger operator. In addition to creating a one-stop registration portal, they help publicize the event. They charge either a small…
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Artichoke City & Other Stories
Telling stories and using imagery to let people draw their own conclusions. This was one of the key messages given by Jim Gilmartin of Coming of Age at CalCom’s 2008 Annual Meeting in Monterey. He was speaking in the context of effective marketing to baby boomers and older customers. Read on to see what this picture has to…
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Quit Battering My Self Esteem!
As the hourglass on my laptop continues to slowly tick away, I am forced to revert to pen and paper to start this article. It seems like I experience at least one time-sink a week, whereby something that should take five minutes lasts five hours. The bad news is that I am not alone in my…