Stacey Brooks of Film Specific interviews Brian Stevenson, a long-time friend and long-time veteran of content licensing, discusses the challenges for an independent producer in getting distribution in various on-demand and pay television platforms. He provides good insight into pricing and the type of revenue a filmmaker can earn and how they can go about selling their product to studios and pay television outlets. He stresses the importance of marketing to gain exposure and credibility with the studios. Promotional and marketing ideas that Stevenson suggests include submissions to film festivals, theatrical release and having name stars, even if they are B-stars. Click here to listen to the post.
