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A Tru2Way Competitor? Yahoo!

Could Yahoo! be giving the world an alternative to Cable Labs Tru2Way approach for providing interactive television? Their relationship with Intel to ensure that the

Yahoo! Widgets are integrated into Intel’s System on a Chip

set-top platform could give the cable approach a run for its money.

Out the gate, they look to have the support of multiple content providers, including such heavyweights as, CBS, eBay and others, that are developing Widgets to allow for an interactive experience and the transmission of different types of content to easily be displayed on TV.   From a developer standpoint, I suspect it will be much more open and a lower cost of entry than is Tru2Way [formerly known as OCAP].  It seems to me that much of the integration with telco operations (e.g. caller ID on TV, Visual Voicemail, etc.) could also be accomplished via a widget approach. 

Author Ken Pyle, Managing Editor

By Ken Pyle, Managing Editor

Ken Pyle is Marketing Director for the Broadband Forum. The mission of this 25+-year-old non-profit “is to unlock the potential for new markets and profitable revenue growth by leveraging new technologies and standards in the home, intelligent small business, and multi-user infrastructure of the broadband network.”

He is also co-founder of Viodi, LLC and Managing Editor of the Viodi View, a publication focused on the rural broadband ecosystem, autonomous vehicles, and electric aviation. He has edited and produced numerous multimedia projects for NTCA, US Telecom and Viodi. Pyle is the producer of Viodi’s Local Content Workshop, the Video Production Crash Course at NAB, as well as ViodiTV. He has been intimately involved in Viodi’s consulting projects and has created processes for clients to use for their PPV and VOD operations, as well authored reports on the independent telco market.

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