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Where’s the Gee-Touch?

Watching my son and his friend tussle over a game on the Apple iTouch the other day provided first-hand evidence of the popularity of these devices as not only Portable Media Players (PMP), but as next generation portable gaming devices.  A new report from research firm IMS confirms the popularity of the Apple devices, as Apple is expected to have 30% of the market share by year-end 2009.  

Although there is still growth in the PMP devices that incorporate video, the market for PMPs is beginning to plateau and other devices, such as multimedia and smart phones will grab market share.  

The Zii EggIn a market that appears to be peaking soon, is there room for an Android-based offering; a sort of Gee-Touch?  Dan Frommer, writing in the Silicon Valley Insider, thinks this is a good idea, as he opines in this article.    

Archos 5 Internet TabletAnna Hunt of IMS suggests that, to some extent, the creation of such a product will depend upon,  "the development community's support of Android."  She suggests that the first devices are likely to be niche and on the higher-end side and more likely to be in the Mobile Internet Device category. She points to an Archos Device that has features such as a 5 inch touch screen, high definition video playback, and up to a 500 Gbyte hard-drive.    

Another device that looks almost like the iTouch, but with an Android operating system is what iRiver was supposedly working on this past summer.

A device that looks very interesting is from Creative's subsidiary, ZillLABS.  ZiiLABS has created the ARM processor that powers the Zii Egg and wants other manufacturers/developers to adopt their technology.  The Zii Egg is really a developer's kit with some cool features such as front and back HD cameras (think portable video conferencing), hardware GPS receiver, 10 point, multi-gesture capacitive touch display and OpenGL ES that gives it remarkable 3D graphic capability.  In short, it seems to have the hardware power to create an iTouch-like experience, while running on the Android or the Linux-based Plaszma Operating System.   

The following video of the Zii Egg reinforces my decision to hold off getting my son an iTouch, as it looks like there may be some viable Android-based, alternatives in the not-so-distant future.  

Author Ken Pyle, Managing Editor

By Ken Pyle, Managing Editor

Ken Pyle is Marketing Director for the Broadband Forum. The mission of this 25+-year-old non-profit “is to unlock the potential for new markets and profitable revenue growth by leveraging new technologies and standards in the home, intelligent small business, and multi-user infrastructure of the broadband network.”

He is also co-founder of Viodi, LLC and Managing Editor of the Viodi View, a publication focused on the rural broadband ecosystem, autonomous vehicles, and electric aviation. He has edited and produced numerous multimedia projects for NTCA, US Telecom and Viodi. Pyle is the producer of Viodi’s Local Content Workshop, the Video Production Crash Course at NAB, as well as ViodiTV. He has been intimately involved in Viodi’s consulting projects and has created processes for clients to use for their PPV and VOD operations, as well authored reports on the independent telco market.

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6 replies on “Where’s the Gee-Touch?”

So, if Google starts offering its new phone directly to consumers, as reported by the Wall Street Journal,

http://online.wsj.com/article/SB10001424052748703757404574592530591075444.html?mod=djemalertNEWS

will they effectively be supplying an iTouch equivalent or, as I call it, the GeeTouch?  This scenario could fit in well with Google’s idea of an open Internet; especially, if it is a device that would operate on CLEAR's WiMAX network and essentially serve as a mobile wireless smart phone.

http://viodi.com/2009/12/01/assessment-of-mobile-wimax-in-the-u-s/

I got a glimpse of the new device and the performance, interface and applications look miles ahead of the first generation, android-based G1 and is probably better than the iTouch.  It will be interesting to see how Google ends up pricing and marketing (will it be marketed through CLEAR and the MSOs? Will it be retail?  Will be it through online partners?) these devices.   

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