From Mobility to Mobility Services

BMW is known for its high-end premium cars and associated premium brand. Through the BMW i Ventures investment vehicle, BMW is exploring how it will transition from mobility to mobility services. Silicon Valley-based Mark Platshon, Senior Advisor to BMW i Ventures, explains how this could mean venturing into areas as far afield as products and services like home solar, electric car charging and home electric grid management. Of course, a little closer to their core product, autonomous vehicles and their ramifications are top of mind within BMW i Ventures.