Autonomous Vehicles, New Mobility & the Built Environment

Making Mobility Simple #CES2017

It’s clear from Honda’s booth at International CES2017 that this mainstream automaker sees that its target market is shifting from vehicles to mobility. Jared Hall, Advanced Design Group Leader of Honda, explains how the NeuV concept car targets where the market is going.

As a self-professed car-guy, he feels energized by the fresh approach to design where mobility is the focus. With its compact size and unique doors, it is clearly designed with the urban, Millennial generation in mind. An example of a mobility feature is the slot for an electric skateboard that serves as a last-mile extension to navigate narrow urban pathways. The NeuV concept integrates car-sharing capability, so the owner can rent her car, instead of having it sit idle.

More than mobility, NeuV is about experience; an experience that centers around an intelligent agent, HANA; Honda Automated Network Assistant. Honda sees this as personal agent that is more than artificial intelligence (AI), but as an “emotion engine” that predicts the needs of the passenger.

An implication is that the driver can be the passenger, thanks to the Level 4 autonomy integrated into the car. Honda wasn’t quite ready to dump the steering wheel with this concept, so the driver still has the option to drive. Having said that, when we interviewed Hall, he was already 3 months into his next concept; which maybe we will have a chance to see at next week’s CES2018.

Author Ken Pyle, Managing Editor

By Ken Pyle, Managing Editor

Ken Pyle is Marketing Director for the Broadband Forum. The mission of this 25+-year-old non-profit “is to unlock the potential for new markets and profitable revenue growth by leveraging new technologies and standards in the home, intelligent small business, and multi-user infrastructure of the broadband network.”

He is also co-founder of Viodi, LLC and Managing Editor of the Viodi View, a publication focused on the rural broadband ecosystem, autonomous vehicles, and electric aviation. He has edited and produced numerous multimedia projects for NTCA, US Telecom and Viodi. Pyle is the producer of Viodi’s Local Content Workshop, the Video Production Crash Course at NAB, as well as ViodiTV. He has been intimately involved in Viodi’s consulting projects and has created processes for clients to use for their PPV and VOD operations, as well authored reports on the independent telco market.

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