Erin Bita, Vice President Global Marketing of Razor, explains how they have listened to their customers and municipalities in the creation of their scooter-share business, Razor Share. From a product perspective, Razor designs and builds two-wheel scooters, as well as the EcoSmart Electric Scooter with a seat and basket that Bita rides and describes in the above video.
This privately held company prides itself on working with the community by hiring local employees (instead of freelancers), providing nightly maintenance, geofencing scooters to areas permitted by cities and sharing analytic data with those cities. Of course, just like the kick-scooters that launched this company, their electric products are available for purchase for those who prefer to own rather than rent.
