Author: Ken Pyle, Managing Editor
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5% Off-Air After the DTV Transition?
Jeff Zucker, President and CEO of NBC-Universal hearkened back to a NATPE speech some 13 years ago given by his predecessor, Bob Wright, who suggested that NBC was not in the television business, but instead was in the video-in-the-home business. Today, Zucker added to that by saying that NBC is in both the video-in-the-home and…
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Show Me: Marketing With Video on the Internet – The Viodi Book Review
“Before long, video on a website will be an expectation, not just an edge,” writes Jessica Kizorek in her new book, Show Me: Marketing With Video on the Internet. This book provides a strong argument that video is becoming something that needs to be an innate part of virtually any business. Just as the web…
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A Test Live Blog
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Redefining SIP for TV
Will Richmond of VideoNuze wrote a good article today as to how people are consuming media differently than in years past. He gives an example of how a not-so geeky friend of his is using his new HDTV monitor to consume multiple media types (video, text and audio) from multiple sources (e.g. the PC, Internet,…
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Formatting a Post on the Viodi View Newsletter
There is an excellent post on how to format content for a post. Written on the Vertical Response (an email marketing firm) blog, this post explains how to ensure that the formatting is consistent, even if the sources of content (e.g. web pages, word, etc.) are inconsistent. Although this is written with Movable Type in…
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Frontline on the Backburner – Time for the Congress to Rethink Spectrum Sale!
By Ken Pyle, ken dot pyle at viodi dot com Over-the-air spectrum, just like the air we breathe, is a public good. That is, all of the citizens of the United States are co-owners in the this mostly invisible resource that is truly ubiquitous. Years ago, our Federal Government, the steward of our spectrum, decided…