Author: Ken Pyle, Managing Editor
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Pop-Up Lost – A Brilliant Move
Normally, it is easy to work and watch TV at the same time. The dialogue typically carries the shows my wife programs on the DVR. To bring people up to speed on the serial drama Lost, ABC is replaying the final episode from last year. Instead of a stale rerun, the producer added meta-data in the form of…
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NATPE – Technology Driving Content or Visa-Versa?
The pace of change in the content world is picking up thanks to the underlying forces of technology that is driving content distribution and advertising models. Unlike their peers in the music industry, the video producers and content owners represented at the National Assocation of Television Programming Executives get that the world is changing and…
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5% Off-Air After the DTV Transition?
Jeff Zucker, President and CEO of NBC-Universal hearkened back to a NATPE speech some 13 years ago given by his predecessor, Bob Wright, who suggested that NBC was not in the television business, but instead was in the video-in-the-home business. Today, Zucker added to that by saying that NBC is in both the video-in-the-home and…
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Show Me: Marketing With Video on the Internet – The Viodi Book Review
“Before long, video on a website will be an expectation, not just an edge,” writes Jessica Kizorek in her new book, Show Me: Marketing With Video on the Internet. This book provides a strong argument that video is becoming something that needs to be an innate part of virtually any business. Just as the web…
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A Test Live Blog
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Redefining SIP for TV
Will Richmond of VideoNuze wrote a good article today as to how people are consuming media differently than in years past. He gives an example of how a not-so geeky friend of his is using his new HDTV monitor to consume multiple media types (video, text and audio) from multiple sources (e.g. the PC, Internet,…