Author: Ken Pyle, Managing Editor
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20 to 30% of the Views Outside their DMA
The intersection of the February 17, 2009 DTV transition and the broadband video revolution and the ensuing business model disruptions was a recurring topic at NATPE. It is clear from the presentations that the broadcast networks are striving to adapt to changing business models, as evidenced by the amount of content that is available on broadband…
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Pop-Up Lost – A Brilliant Move
Normally, it is easy to work and watch TV at the same time. The dialogue typically carries the shows my wife programs on the DVR. To bring people up to speed on the serial drama Lost, ABC is replaying the final episode from last year. Instead of a stale rerun, the producer added meta-data in the form of…
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NATPE – Technology Driving Content or Visa-Versa?
The pace of change in the content world is picking up thanks to the underlying forces of technology that is driving content distribution and advertising models. Unlike their peers in the music industry, the video producers and content owners represented at the National Assocation of Television Programming Executives get that the world is changing and…
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5% Off-Air After the DTV Transition?
Jeff Zucker, President and CEO of NBC-Universal hearkened back to a NATPE speech some 13 years ago given by his predecessor, Bob Wright, who suggested that NBC was not in the television business, but instead was in the video-in-the-home business. Today, Zucker added to that by saying that NBC is in both the video-in-the-home and…
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Show Me: Marketing With Video on the Internet – The Viodi Book Review
“Before long, video on a website will be an expectation, not just an edge,” writes Jessica Kizorek in her new book, Show Me: Marketing With Video on the Internet. This book provides a strong argument that video is becoming something that needs to be an innate part of virtually any business. Just as the web…
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A Test Live Blog
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