Category: Viodi View
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5% After DTV Transition, Changing DMA, Pop-Up Lost & Lots More…..
The Super Bowl, Super Tuesday and Mardi Gras are behind us. Lots of hype, excitement and, even some substance, associated with these events. With Mardi Gras, there is no substitution for being there. The super events, however, are better on television and even better when augmented with broadband. The intersection of broadband and television and the way these media…
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On the Road – Some Dream, Some Do
For a number of years, I have had a not-so-secret dream of organizing a ViodiTV across America tour. In this dream, Roger and I would travel with our families visiting independent telcos and filming and documenting stories from the heartland. Sponsors would support our efforts through things like banners on the sides of our respective recreational vehicles. …
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Viodi View – 02/06/08 Issue
The Super Bowl, Super Tuesday and Mardi Gras are behind us. Lots of hype, excitement and, even some substance, associated with these events. With Mardi Gras, there is no substitution for being there. The super events, however, are better on television and even better when augmented with broadband. The intersection of broadband and television and the way these media…
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20 to 30% of the Views Outside their DMA
The intersection of the February 17, 2009 DTV transition and the broadband video revolution and the ensuing business model disruptions was a recurring topic at NATPE. It is clear from the presentations that the broadcast networks are striving to adapt to changing business models, as evidenced by the amount of content that is available on broadband…
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Pop-Up Lost – A Brilliant Move
Normally, it is easy to work and watch TV at the same time. The dialogue typically carries the shows my wife programs on the DVR. To bring people up to speed on the serial drama Lost, ABC is replaying the final episode from last year. Instead of a stale rerun, the producer added meta-data in the form of…
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5% Off-Air After the DTV Transition?
Jeff Zucker, President and CEO of NBC-Universal hearkened back to a NATPE speech some 13 years ago given by his predecessor, Bob Wright, who suggested that NBC was not in the television business, but instead was in the video-in-the-home business. Today, Zucker added to that by saying that NBC is in both the video-in-the-home and…