Category: Viodi View
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20 to 30% of the Views Outside their DMA
The intersection of the February 17, 2009 DTV transition and the broadband video revolution and the ensuing business model disruptions was a recurring topic at NATPE. It is clear from the presentations that the broadcast networks are striving to adapt to changing business models, as evidenced by the amount of content that is available on broadband…
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Pop-Up Lost – A Brilliant Move
Normally, it is easy to work and watch TV at the same time. The dialogue typically carries the shows my wife programs on the DVR. To bring people up to speed on the serial drama Lost, ABC is replaying the final episode from last year. Instead of a stale rerun, the producer added meta-data in the form of…
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5% Off-Air After the DTV Transition?
Jeff Zucker, President and CEO of NBC-Universal hearkened back to a NATPE speech some 13 years ago given by his predecessor, Bob Wright, who suggested that NBC was not in the television business, but instead was in the video-in-the-home business. Today, Zucker added to that by saying that NBC is in both the video-in-the-home and…
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Show Me: Marketing With Video on the Internet – The Viodi Book Review
“Before long, video on a website will be an expectation, not just an edge,” writes Jessica Kizorek in her new book, Show Me: Marketing With Video on the Internet. This book provides a strong argument that video is becoming something that needs to be an innate part of virtually any business. Just as the web…
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Redefining SIP for TV
Will Richmond of VideoNuze wrote a good article today as to how people are consuming media differently than in years past. He gives an example of how a not-so geeky friend of his is using his new HDTV monitor to consume multiple media types (video, text and audio) from multiple sources (e.g. the PC, Internet,…
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Juniper CEO Scott Kriens Thoughts on Leadership and Corporate Culture Transformation
By Alan J. Weissberger, contact alan at viodi.com for information on his telecom consulting services. On Jan 8, 2008, I was privileged to hear Scott Kriens talk at the SCU Business School (I was a Professor in SCU EE Dept for many years). Here are the key points of his talk: Juniper has…