Category: Viodi View
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5% Off-Air After the DTV Transition?
Jeff Zucker, President and CEO of NBC-Universal hearkened back to a NATPE speech some 13 years ago given by his predecessor, Bob Wright, who suggested that NBC was not in the television business, but instead was in the video-in-the-home business. Today, Zucker added to that by saying that NBC is in both the video-in-the-home and…
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Show Me: Marketing With Video on the Internet – The Viodi Book Review
“Before long, video on a website will be an expectation, not just an edge,” writes Jessica Kizorek in her new book, Show Me: Marketing With Video on the Internet. This book provides a strong argument that video is becoming something that needs to be an innate part of virtually any business. Just as the web…
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Redefining SIP for TV
Will Richmond of VideoNuze wrote a good article today as to how people are consuming media differently than in years past. He gives an example of how a not-so geeky friend of his is using his new HDTV monitor to consume multiple media types (video, text and audio) from multiple sources (e.g. the PC, Internet,…
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Juniper CEO Scott Kriens Thoughts on Leadership and Corporate Culture Transformation
By Alan J. Weissberger, contact alan at viodi.com for information on his telecom consulting services. On Jan 8, 2008, I was privileged to hear Scott Kriens talk at the SCU Business School (I was a Professor in SCU EE Dept for many years). Here are the key points of his talk: Juniper has…
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Frontline on the Backburner – Time for the Congress to Rethink Spectrum Sale!
By Ken Pyle, ken dot pyle at viodi dot com Over-the-air spectrum, just like the air we breathe, is a public good. That is, all of the citizens of the United States are co-owners in the this mostly invisible resource that is truly ubiquitous. Years ago, our Federal Government, the steward of our spectrum, decided…