Tag: Marketing
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Hope Fading for Muni Wireless Networks- Is WiMAX the answer?
Saturday’s NY Times had a front page story describing the sorry state of Muni WiFi networks in the U.S. We long ago suspected that the business model was flawed, but we did not expect that the number of WiFi Access Points on light poles had to be so much larger then originally planned. What kind…
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The Virtual Living Room
Although the title of iHollywood’s conference this week was, the Digital Living Room, The Virtual Living Room would have an equally good description. A common theme throughout the show was the idea of portability and that consumers want to be able to consume entertainment on their own terms; wherever they are and whatever time it is. OK,…
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Artichoke City & Other Stories
Telling stories and using imagery to let people draw their own conclusions. This was one of the key messages given by Jim Gilmartin of Coming of Age at CalCom’s 2008 Annual Meeting in Monterey. He was speaking in the context of effective marketing to baby boomers and older customers. Read on to see what this picture has to…
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Wireless Telecom in Transition – Moto and Nortel may combine Wireless Infrastructure Units while Alcatel forms partnership with NEC for LTE
[editor’s note: To engage Alan Weissberger for consulting services, contact him at alan at viodi dot com] If implemented, the merger of Motorola’s and Nortel’s wireless infrastructure businesses would result in the creation of a $10 billion revenue company that would be better positioned to jostle for market share in a fast-consolidating industry. Both companies have…
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Viodi View – 02/06/08 Issue
The Super Bowl, Super Tuesday and Mardi Gras are behind us. Lots of hype, excitement and, even some substance, associated with these events. With Mardi Gras, there is no substitution for being there. The super events, however, are better on television and even better when augmented with broadband. The intersection of broadband and television and the way these media…
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5% Off-Air After the DTV Transition?
Jeff Zucker, President and CEO of NBC-Universal hearkened back to a NATPE speech some 13 years ago given by his predecessor, Bob Wright, who suggested that NBC was not in the television business, but instead was in the video-in-the-home business. Today, Zucker added to that by saying that NBC is in both the video-in-the-home and…