Shalom Be Authentic and Transparent in Your Marketing Authenticity and transparency describe the common message from the FiberConnect 2023 panel, Messages Matter: Crafting Go-to-market Plans for Fiber Broadband. Kim McKinley, CMO of UTOPIA Fiber, moderator of that panel, stressed the importance of being genuine and showcasing one’s true self to the audience. Authenticity fosters trust and builds lasting […]
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Viodi View – 10/13/23
